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Michelle Rider
Works at Marketing Strategy/Business Owner
Attended Kellogg Graduate School of Business
Lived in New York
137 followers|56,100 views
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Ready for 2015!
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Michelle Rider

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Interesting Article - "5 things CEOs Don't Ask About Marketing, But Should"  - Very true.  I would add,  how are our new customers changing?  Should we adjust our marketing efforts to focus more on acquisition or retention...
A solid partnership between management and the department can lead to better results and increased profits.
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Michelle Rider

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Is Social Media Market Research the New Black? 5 new ways to leverage social media for customer
research By Michelle
Rider Early in my career, I worked as a brand
manager for Calvin Klein Cosmetics, which was owned by Unilever. I was
responsible for launchi...
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Michelle Rider

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Nice update on some 2014 social platform changes!   #socialmedia  
Are you tired of trying to catch up to all the social media changes that constantly happen? Stay up to date with this round up of all the latest changes.
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Considering social media in your marketing strategy?  Great Information about active users.
 
Social Media Comparison — May 2014
To enlarge image -> goo.gl/VPAhxf

Are you planning your social media marketing strategy for 2014? And wondering which social network is right for you?

Understanding "where your audience is" is a building block of social media strategy, that can decide whether your marketing efforts are going to be a successful venture or a waste of time.

So whenever possible, it's a good practice to base your social media choices on data. And to help you out the good folks at +Leverage New Age Media created an infographic, which gives a clear snapshot of the key stats for Facebook, GooglePlus, Twitter, LinkedIn, Instagram and Pinterest, and how to best leverage each platform.

Pin it: http://www.pinterest.com/pin/381539399654255557

Source: https://leveragenewagemedia.com/blog/social-media-infographic

#socialmediastats #socialmedia #socialmediamarketing  
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Michelle Rider

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Have her in circles
137 people
Jeffrey Johnson's profile photo
Jamal Din Mughal's profile photo
Michelle Rider's profile photo
Brenni Larson's profile photo
Drew Kelly's profile photo
Yanping Liu's profile photo
Omer Emir's profile photo
Chitra Nandula's profile photo
Torang Nazmi's profile photo
Education
  • Kellogg Graduate School of Business
    MBA, Marketing
  • San Jose State University
    Economics
Basic Information
Gender
Female
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Story
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People say I am driven. I say I am blessed.
Introduction

BIO follows - Michelle Rider

Michelle Rider has over 15 years experience in marketing and management. She has been a leader and helped develop marketing strategies for health and consumer-related Fortune 500 companies including; Abbott Labs, Alberto Culver, Kaiser Permanente, and Coca-Cola. Michelle has also served as a Marketing Instructor at the School of Business at the University of California at Berkeley, and guest speaker at several Employee Resource Group organizations including Clorox, Well Fargo, and Texas Instruments.

Currently, Michelle leads the Affinity Marketing Group at Aetna, Inc. She is responsible for the developing new product marketing strategies including: Launch of mobile health care Apps for consumers and employer groups; Delivering national employer engagement marketing plans and initiatives; and developing content marketing platforms. Michelle received her BA in Economics from San Jose State University in California. She received her MBA in Marketing and Management Strategy from the Kellogg Graduate School of Management at Northwestern University.

In addition to her active corporate role, Michelle is an entrepreneur and owner of Inspired Redesign (www.inspiredredesign.com), an interior decorating firm which serves residential and commercial clients. Michelle generously donates her time to nonprofit boards and committees. She has served in a volunteer capacity for several organizations including as the President of the National Black MBA Association San Francisco Chapter, Board of Directors for Speak to me.org, and Marketing Committee for Dwell with Dignity, She is also an active member of the Alpha Kappa Alpha Sorority which is an organization dedicated to community, service and family.

Michelle’s business and marketing expertise has been featured in articles written in USA Today, The Oak Park Journal, Glamour Magazine and the San Francisco Business Journal.

Michelle has been honored for many awards including: top 100 women in San Francisco, Dallas Business Journal Top 50 Influential Women in Dallas, and Congressional Recognition from Congresswoman Barbara Lee for Community Service, and the American Marketing Association DFW Digital Marketer of the Year.

Michelle and her family reside in Dallas, Texas.

Email: Ridermichelle@gmail.com
Phone: 972-345-6400
Linkedin: www.linkedin.com/in/michellejrider
Twitter: @michellejrider.com

Bragging rights
Writing first book about Interior Design and Corporate Branding
Work
Occupation
Marketing Leader with Traditional Brand, Digital, SEO Expertise/Business Owner, Inspired Redesign
Skills
MBA, Brand and Digital Strategy, Training and Teaching, Interior Design
Employment
  • Marketing Strategy/Business Owner
    Strategic Marketer and Business Owner, 2006 - present
    Michelle Rider is a world class leader in Digital Marketing, Content Strategy and Traditional Brand Management. Her executive marketing experience includes: Managing teams at Aetna, Calvin Klein, Coca Cola, and UnitedHealthcare. Michelle has helped Fortune 50 organizations achieve and sustain profitable customer acquisition and retention growth through new media and digital/SEO strategies, as well as traditional consumer packaged goods brand management. Michelle has an MBA in Marketing and Management Strategy from the Kellogg Graduate School of Management at Northwestern University. Recently Michelle led the Affinity Marketing Team at Aetna, Inc. She was responsible for managing strategic marketing initiatives with corporate partners including Costco, AARP, Bank of America and CVS. In addition to her active corporate role, Michelle is an entrepreneur and owner of Inspired Redesign (www.inspiredredesign.com), an interior decorating firm serving both residential and commercial clients. Michelle generously donates her time to nonprofit boards and committees. She has served in a volunteer capacity for several organizations including Board of Directors for Speaktome.org, and the American Marketing Association. She is also an active member of the Alpha Kappa Alpha Sorority which is an organization dedicated to community service, technology training, and ongoing education & leadership for women. Michelle’s business and marketing expertise has been written about and featured in articles written in USA Today, The Oak Park Journal, Glamour Magazine and the San Francisco Business Journal.
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Previously
New York - Chicago - Dallas - Alameda
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