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Michelle Mastrobattista
Works at Solomon McCown & Co
Attended Emerson College
Lives in Boston, MA
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A Rebuttal: Why I Think The Atlantic is Dead Wrong About the Value of Twitter
Derek Thompson of The Atlantic stirred up some controversy among digital marketers with his recent piece "The Unbearable Lightness of Tweeting." Thompson describes the piece as a "personal investigation" into the value of Twitter for driving web traffic. As I read this post, I began to wonder if any real-life digital marketers were consulted during this "investigation."Thompson's unscientific experiment with Twitter opens with him admitting that ...
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Amazing shout-out for my client Paradigm Properties and the +Solomon McCown & Company Digital Team!
Sometimes I miss important, relevant things I should be aware of. Such is the case with one of our long-time clients, Paradigm Properties. I quite accidentally stumbled upon the fantastic marketing program Paradigm developed for their 101 Tremont Street property today.
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June 20th marks the 16th annual Take Your Dog to Work Day (TYDTWDay). Find out how Purina's social media team just nailed it!
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Michelle Mastrobattista

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Ever wonder how search engines “grade” your website? Senior Marketing Implementation Specialist Kevin Schofield explains:

http://propelmarketing.com/blog/2014/how-search-engines-grade-your-website-online/ #SEO
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My story...
A young Emerson College grad, I moved to Los Angeles with high aspirations of becoming the next Sherry Lansing and running Paramount one day. Flash forward ten years later, I am not running a movie
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Here it is people! The weekly digest of everything you need to know in social media!
SM& provides public relations, crisis communications, public affairs and social media services to clients in the healthcare, real estate, corporate and non-profit sectors.
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Michelle Mastrobattista

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SM& provides public relations, crisis communications, public affairs and social media services to clients in the healthcare, real estate, corporate and non-profit sectors.
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BREAKING: The reindeer at the North Pole are on strike. Solomon McCown springs into action! http://bit.ly/1DMX53X 
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Join us for a Hangout to discuss some of the new developments in Google Analytics. We'll cover Enhanced Ecommerce, our new way to measure any site or app that supports transactions. We'll also discuss Google Analytics Remarketing and how you can use it to attract new users and retain existing users. Don't miss it!

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This will be a live Hangout On Air with a Q&A. Ask your questions on the event page, or via the Q&A app in the Hangout to get them answered live by Justin Cutroni, Analytics Advocate at Google

For agencies in North America (required) we also invite you to join the Google Partners North America community where you can discuss tips and tricks for growing your business and making the most of Google products like AdWords, Analytics and YouTube - http://goo.gl/N3iIKQ
This Hangout On Air is hosted by Google Partners. The live video broadcast will begin soon.
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Live
The Latest in Google Analytics
Wed, July 30, 2014, 2:00 PM
Hangouts On Air - Broadcast for free

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9 Common Misconceptions of Social Media: Debunked - http://bit.ly/1tjYuGL 
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Michelle Mastrobattista

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How can real estate developers attract tenants & buyers to their residential properties by emphasizing different elements to different groups? Find out in our latest video: http://bit.ly/1pzcNZE
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People
Work
Occupation
Director of Digital Communications
Employment
  • Solomon McCown & Co
    Director of Digital Communications, 9 - present
  • Propel Marketing
    Social Media Manager, 2014
  • Telemundo
    Account Executive
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boston, MA
Previously
Los Angeles, CA
Links
Story
Tagline
Director of Digital Communications @SolomonMcCown #PR
Introduction
Michelle Mastrobattista is a veteran digital marketing strategist who has worked in both agency and in-house roles on behalf of public and private businesses, as well as mission-driven organizations.

​At SM&, Michelle develops and oversees the strategy and execution of all social media and digital initiatives for the agency and our clients. In addition, she assumes a leadership role on viral marketing campaigns, digital crisis management, as well as search engine marketing and optimization strategies.

Michelle comes to Solomon McCown & Co. from Propel Marketing (a GateHouse Media company) where she oversaw a portfolio of 100 social marketing clients pursuing integrated strategies in support of public relations, marketing and advertising campaigns. She also managed a team that created and optimized content for different platforms, curated clients’ social networking profiles and analyzed metrics.

Michelle was also a Digital Strategist for WNEU Telemundo in Boston. Earlier in her career, she worked in Los Angeles at leading talent agencies, including William Morris Endeavor (WME) and International Creative Management (ICM).

Michelle holds a B.A. in Marketing Communications & Visual Media Arts from Emerson College and is currently pursuing a Masters in Marketing.

She is a member of the Ad Club of Boston and the Boston Interactive Marketing Association.

Bragging rights
Survived 5 years as a Hollywood Assistant...
Education
  • Emerson College
    2005
Basic Information
Gender
Female