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Michelle Lowery
Works at Sevillana Publishing, LLC
758 followers|111,046 views
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Work
Occupation
Book Editor and Author
Skills
Editing, Writing, Content Strategy
Employment
  • Sevillana Publishing, LLC
    Owner, 2015 - present
    Book Editor and Author
  • Passion Fruit Creative Group
    Co-Founder, 2013 - 2015
  • Michelle Lowery Content Development
    Content Strategist, 2008 - 2013
  • ChamberofCommerce.com
    Executive Editor, 2013 - 2013
  • BlueGlass Interactive
    Editorial Director, 2012 - 2013
  • Outspoken Media
    Content Strategy Manager, 2010 - 2012
Story
Bragging rights
First book, "Self-Editing for Indie Authors," published August 2015
Basic Information
Gender
Female

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Michelle Lowery

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Thinking about writing and publishing an e-book? Now's the time! I wrote a guide for +Search Engine Journal that can help get you going. Check it out, and good luck with your self-publishing efforts!
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Michelle Lowery

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My book comes out on Monday! #SelfEditing  for #IndieAuthors  will help you publish high-quality work, get better reviews, and see more sales. Don't miss out! 

http://michellelowery.com/books
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Michelle Lowery

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Just six days until #SEJSummit  Dallas! Check out the lineup. There's gonna be all kinds of digital marketing goodness goin' on!
SEJ Summit FAQ Who should attend SEJ Summit? Our content is tailored for marketing professionals in the enterprise …
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Michelle Lowery

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I'm excited to share that I'll be speaking at +Searchmetrics and +Search Engine Journal's upcoming enterprise marketing summit in Dallas! http://sejr.nl/summitdl See you there?

#SEJSummit   #contentstrategy   #contentmarketing  
SEJ Summit FAQ Who should attend SEJ Summit? Our content is tailored for marketer professionals in the enterprise …
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Michelle Lowery

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This has been a year of "putting myself out there," as they say. I've been working on the public speaking thing, and now...I'm writing a book. Yup. I wouldn't be able to without the tremendous support I'm getting from my husband, John, and from my business friendner, +Claire Jackson.
 
I wrote a post with more detail (my first personal post in four years--yikes!), and some other touchy-feely stuff that I don't really like talking about. But sometimes, you gotta. So go read it and stop looking at me! :-D

#publishing   #editing   #selfpublishing   #selfediting   #books  
I'm finally putting my fears aside and publishing a book! What have you been putting off out of fear? It's time to make it happen.
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Thank you, +Leigh St John! :-)
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Michelle Lowery

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Here's my presentation from #StateofSearch. Thanks so much to everyone who attended and shared! You guys rock.

Dialing it Back: How Creating Too Much Content can Dilute Your Brand and Undermine Your Authority

#contentmarketing   #content  
There's a lot of advice out there about how often you should be creating content, and how much of it you should be creating. But frequency doesn't equate to value or authority. It's time to dial it back, or you risk losing your audience's interest, diluting your brand, and undermining the very authority you're trying to build.
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Michelle Lowery

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Flattered to be included in such great company! :-) Thanks for including me, +Heather Lloyd-Martin and +SEO Copywriting!
 
Love these SEO copywriting tips from some amazing writers in the field. What would you add? 
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Thank you +Heather Lloyd-Martin!♥
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Have her in circles
758 people
Sébastien Cochard's profile photo
Meaghan Thomas's profile photo
jean michel's profile photo
Traveling With Pedro's profile photo
Carlos Sagastume's profile photo
Alzena Ausara's profile photo
Sonja Hassler's profile photo
Susan Wenograd's profile photo
Lan Jelly's profile photo

Michelle Lowery

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It's publication day! "Self-Editing for Indie Authors" is now available on Amazon.com, and it's FREE for a limited time! It's my book launch, but you get the gift! :-) Grab a copy before the price goes up, and share this with all your writer friends!

http://michellelowery.com/sefia

P.S. If you like the book or find it useful, I'd be grateful if you took a few moments to leave a review. Thanks!

#selfpublishing   #editing  
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Michelle Lowery

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If you missed #SEJSummit  Dallas, you can check out my deck about enterprise content strategy right here!

#content   #contentstrategy  
 
If you weren't able to attend #SEJSummit  in Dallas this week, you can still catch our own +Michelle Lowery's outstanding presentation! Chock full of tips for crafting an exceptional brand content strategy, it's now available on SlideShare. Check it out!
Michelle Lowery's SEJ Summit Presentation discussing content creation and strategy at SEJ Summit Dallas 2015, sponsored by Searchmetrics. Summary: Michelle will walks us through what it takes to pull off an effective content strategy, from cultivating a rockstar content team to building content models and governance that will empower your brand's voice and reach.
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Michelle Lowery

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+Kelsey Jones at +Search Engine Journal was kind enough to invite me to chat with her about content strategy in the latest #MarketingNerds  podcast. I had a blast! Hope you enjoy it and find it helpful!

And if you want to learn more, check out #SEJSummit  in Dallas on 3/31 where I'll be going into even more detail on the subject. :-)
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Michelle Lowery

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Check out who's speaking at #WCSATX! Only 85 tickets left. Hurry and get yours today so you don't miss what is sure to be a fantastic event!

#WordCamp   #WordPress   #SanAntonio  
Session Location 8AM Registration Lobby 9-9:15AM Welcome & Thanks to sponsors. Introduce Keynote Grantham Hall 9:15-10AM - Keynote WordPress - 23% and GrowingBrandon KraftCOMING SOON! Grantham ...
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Michelle Lowery

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Check out this fantastic post from +Kevin Duncan. Flattered to have my +Buffer post on landing pages included with so many great resources!
 
The Blogger’s Bucket List: 20 Must-Reach Milestones on the Path to World Domination

Your blogging journey can be a long and arduous one. Where do you begin? What do you do? Who do I listen to?

In this guest post for +Boost Blog Traffic, Inc., I go into the milestones -- big and small -- which comprise the blogger's bucket list. This 4,700-word post is packed with straightforward information and resources to help guide you on your blogging journey.

A huge thanks to +Jon Morrow and +Glen Long for inviting me to write for them. It was awesome. And Glen, I had a blast working with you.

Bloggers mentioned in the post include +Darren Rowse, +Ana Hoffman, +Neil Patel, +Brian Dean, +Kristi Hines, +Kevin Muldoon, and +noah kagan. There are many, many more, and I will tag them all later.

Read, enjoy, share, and pass it along to friends!

Read it here:
http://boostblogtraffic.com/bucket-list/

#boostblogtraffic #guestblogging #bloggingtips #beabetterblogger  
Ever wondered what it takes to build a truly popular blog? Here are the major milestones you need to reach - and exactly how to reach them.
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+Michelle Lowery: Good! :-)
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If you're looking for the best accountant in San Antonio, keep looking. Jodie Schuh of Jodie Schuh and Associates is the furthest thing from it. I went to her in March 2015 to have my business and personal taxes prepared. I received the business tax paperwork on August 30, 2015. How can it take five months to prepare taxes for a small biz with less than $100K in revenue? I received the personal tax paperwork on September 24, 2015. How can it take six months to prepare a simple personal return? My husband and I were dismayed to discover we owed a little more than $2,000. I hadn’t paid enough in quarterly estimated taxes, and my husband's withholding was too low. Had our taxes been prepared soon after I first went to Jodie Schuh and Associates, we could've increased his withholding then, and I could've started paying more per quarter. Instead, it was another six months where we probably weren't paying enough, so we may have another tax bill in 2016. In addition, had our taxes been filed in April when my business was still open, we could've paid the bill and been done with it. Because of her failure, we got that bill when money was especially tight. Jodie Schuh's failure to prepare our taxes in a timely manner also caused a lot of stress, as if taxes weren't stressful enough, right? I closed my business in June 2015, so now there was a final return to file, which I asked Ms. Schuh to do. I figured it would be easier than finding a new accountant. I was wrong. I provided Jodie Schuh and Associates with our bookkeeping in June. It wasn't until November—once again, five months after the initial request for tax preparation was made—that she even looked at the spreadsheet. And then there was a problem. Some of the numbers didn't add up correctly. I went over it line by line. My business partner did the same. We couldn't find the errors. I asked Ms. Schuh to please help. I got no response. I emailed again to ask what we could do. She emailed back, and pointed out a couple of payments that seemed to add up to the missing amount. The payments she had pointed out did add up to the missing amount—because I had mistakenly entered them in the spreadsheet twice. If Ms. Schuh were paying attention, if she were any kind of good accountant, and if she was able to see those two payments were causing a problem, why couldn't she see they'd been entered twice? No, I didn't see it at first, either. But I made the mistake in the first place. And I'm not an accountant. I decided to test her. I corrected the errors, but I also changed an amount on the spreadsheet. If she hadn't been able to identify the other errors, would she see this one? Miraculously, she did. But once again, rather than trying to help, she told me to find what was wrong. At this point, I'd had it. I'd been dealing with Jodie Schuh for eight months for three simple tax returns that should've been done, literally, months ago. She'd been rude, unhelpful, and was doing nothing but causing stress. I emailed Ms. Schuh and told her we may not be as big as some of her other clients, but that doesn't justify treating us this way, and if we were too small for Jodie Schuh and Associates, she shouldn't have taken us on to begin with. I told her she'd cost us money with her delays, that she'd caused us stress, and that I'd asked her to help, and she didn't seem willing. Ms. Schuh's response was, "You can get someone else to do the return. I have nothing but a spreadsheet prepared by you to work from so there is no way I 'can help' correct your errors." She had told me all she needed was the spreadsheet. If she needed more, she could've asked and I would've provided it. But to first ignore my plea for help, and then respond in this rude manner is unacceptable. So I will take that return elsewhere, to another San Antonio accountant, and never do business with Jodie Schuh and Associates again. Save yourself a lot of stress, time and money, and stay away from Jodie Schuh. There are plenty of other accountants in San Antonio to choose from.
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Public - 7 months ago
reviewed 7 months ago
We thought a squirrel had somehow found its way into our attic. I called Critter Done, and after a thorough (and free) inspection, I got the bad news—rats. Not just one, but several. I resisted the urge to run screaming from the house, and instead asked for an estimate for the work needed to be done to get rid of them. Let me tell you, this service was not cheap. But quality costs, and it's worth every single penny. As soon as I gave the go-ahead for the project, the Critter Done team was at my house the very next morning. They told me it would take about three hours for everything they needed to do. They were done in two. They were thorough, professional, and courteous every step of the way. And now, about a week later, not one sign of a single rat in or near our home, and I'm confident we won't have this problem again. But if we do, the generous service warranty will cover us. An important note: The disinfectant they used in our attic is non-toxic, and pleasant-smelling. This was a big concern for us because we have several pets, including a bird, who would not do well with any kind of toxic chemicals being sprayed in the house. The fact that they could eradicate the problem—and so quickly—without the use of chemicals or anything toxic was a big relief. If you're lucky, and just have a squirrel problem, or you're very unlucky and have a terrible problem like we did, don't even bother calling any other pest removal in San Antonio. Call Critter Done first, and get it done right the first time.
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Public - 9 months ago
reviewed 9 months ago
2 reviews
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