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Michelle Lowery
Works at Passion Fruit Creative Group
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If you missed #SEJSummit  Dallas, you can check out my deck about enterprise content strategy right here!

#content   #contentstrategy  
 
If you weren't able to attend #SEJSummit  in Dallas this week, you can still catch our own +Michelle Lowery's outstanding presentation! Chock full of tips for crafting an exceptional brand content strategy, it's now available on SlideShare. Check it out!
Michelle Lowery's SEJ Summit Presentation discussing content creation and strategy at SEJ Summit Dallas 2015, sponsored by Searchmetrics. Summary: Michelle will walks us through what it takes to pull off an effective content strategy, from cultivating a rockstar content team to building content models and governance that will empower your brand's voice and reach.
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Just shy of our two-year anniversary, +Passion Fruit Creative Group has launched a redesigned website, and a new service.

We're also participating in a couple of events happening in the next couple of weeks, in San Antonio and Dallas, courtesy of +WebTegrity and +Search Engine Journal, respectively. More details and registration links in the post!

We have a few more changes coming up very soon. Stay tuned! In the meantime, come check us out and let us know what you think!

#contentcreation   #copywriting   #content   #digitalmarketing  
We've launched our newly redesigned site, we're offering a new service, and we've got some more changes up our sleeves. Come see what's going on at PFCG!
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Casie Gillette's profile photoMichelle Lowery's profile photo
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Thanks so much, +Casie Gillette! :-)
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I'm excited to share that I'll be speaking at +Searchmetrics and +Search Engine Journal's upcoming enterprise marketing summit in Dallas! http://sejr.nl/summitdl See you there?

#SEJSummit   #contentstrategy   #contentmarketing  
SEJ Summit FAQ Who should attend SEJ Summit? Our content is tailored for marketer professionals in the enterprise …
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This has been a year of "putting myself out there," as they say. I've been working on the public speaking thing, and now...I'm writing a book. Yup. I wouldn't be able to without the tremendous support I'm getting from my husband, John, and from my business friendner, +Claire Jackson.
 
I wrote a post with more detail (my first personal post in four years--yikes!), and some other touchy-feely stuff that I don't really like talking about. But sometimes, you gotta. So go read it and stop looking at me! :-D

#publishing   #editing   #selfpublishing   #selfediting   #books  
I'm finally putting my fears aside and publishing a book! What have you been putting off out of fear? It's time to make it happen.
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Thank you, +Leigh St John! :-)
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Here's my presentation from #StateofSearch. Thanks so much to everyone who attended and shared! You guys rock.

Dialing it Back: How Creating Too Much Content can Dilute Your Brand and Undermine Your Authority

#contentmarketing   #content  
There's a lot of advice out there about how often you should be creating content, and how much of it you should be creating. But frequency doesn't equate to value or authority. It's time to dial it back, or you risk losing your audience's interest, diluting your brand, and undermining the very authority you're trying to build.
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Flattered to be included in such great company! :-) Thanks for including me, +Heather Lloyd-Martin and +SEO Copywriting!
 
Love these SEO copywriting tips from some amazing writers in the field. What would you add? 
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Michelle Lowery's profile photoHeather Lloyd-Martin's profile photoKristin Drysdale's profile photo
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Thank you +Heather Lloyd-Martin!♥
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Have her in circles
618 people
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Michelle Lowery

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Just six days until #SEJSummit  Dallas! Check out the lineup. There's gonna be all kinds of digital marketing goodness goin' on!
SEJ Summit FAQ Who should attend SEJ Summit? Our content is tailored for marketing professionals in the enterprise …
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+Kelsey Jones at +Search Engine Journal was kind enough to invite me to chat with her about content strategy in the latest #MarketingNerds  podcast. I had a blast! Hope you enjoy it and find it helpful!

And if you want to learn more, check out #SEJSummit  in Dallas on 3/31 where I'll be going into even more detail on the subject. :-)
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Check out who's speaking at #WCSATX! Only 85 tickets left. Hurry and get yours today so you don't miss what is sure to be a fantastic event!

#WordCamp   #WordPress   #SanAntonio  
Session Location 8AM Registration Lobby 9-9:15AM Welcome & Thanks to sponsors. Introduce Keynote Grantham Hall 9:15-10AM - Keynote WordPress - 23% and GrowingBrandon KraftCOMING SOON! Grantham ...
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Check out this fantastic post from +Kevin Duncan. Flattered to have my +Buffer post on landing pages included with so many great resources!
 
The Blogger’s Bucket List: 20 Must-Reach Milestones on the Path to World Domination

Your blogging journey can be a long and arduous one. Where do you begin? What do you do? Who do I listen to?

In this guest post for +Boost Blog Traffic, Inc., I go into the milestones -- big and small -- which comprise the blogger's bucket list. This 4,700-word post is packed with straightforward information and resources to help guide you on your blogging journey.

A huge thanks to +Jon Morrow and +Glen Long for inviting me to write for them. It was awesome. And Glen, I had a blast working with you.

Bloggers mentioned in the post include +Darren Rowse, +Ana Hoffman, +Neil Patel, +Brian Dean, +Kristi Hines, +Kevin Muldoon, and +noah kagan. There are many, many more, and I will tag them all later.

Read, enjoy, share, and pass it along to friends!

Read it here:
http://boostblogtraffic.com/bucket-list/

#boostblogtraffic #guestblogging #bloggingtips #beabetterblogger  
Ever wondered what it takes to build a truly popular blog? Here are the major milestones you need to reach - and exactly how to reach them.
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+Michelle Lowery: Good! :-)
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I listed a few fantastic conferences you can still register for and attend before the end of the year, including +DFWSEM | DFW Search Engine Marketing Association 's State of Search in Dallas next week, where I'll also be speaking! :-)
#digitalmarketing   #conferences  
Didn't make it to a digital marketing conference this year? You still have time and a few fantastic opportunities if you hurry!
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I'm seeking just a couple more volunteers for +WordCamp San Antonio

Want to help out? Sign up! :-)

#WCSATX   #WordCamp   #SanAntonio   #WordPress  
No WordCamp event would be a success without volunteers like you! In addition to the organizing committee members, we'll need people to help with everything from registration, to assisting speakers...
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People
Have her in circles
618 people
Greg Lawrence's profile photo
KeyRelevance, LLC's profile photo
Naren p's profile photo
Linda Musgrove's profile photo
suneesh lal's profile photo
Claire Jackson's profile photo
Melissa Fach's profile photo
Madhu Babu's profile photo
Blake Croft's profile photo
Basic Information
Gender
Female
Story
Tagline
Passionate about writing and language.
Work
Occupation
Co-Founder and Creative Partner at Passion Fruit Creative Group
Skills
Content Marketing, Content Strategy, Writing, Editing
Employment
  • Passion Fruit Creative Group
    Co-Founder and Creative Partner, 2013 - present
  • Michelle Lowery Content Development
    Content Strategist, 2008 - 2013
  • ChamberofCommerce.com
    Executive Editor, 2013 - 2013
  • BlueGlass Interactive
    Editorial Director, 2012 - 2013
  • Outspoken Media
    Content Strategy Manager, 2010 - 2012
Contact Information
Work
Phone
210-549-6627
Email
Address
PO Box 90511 San Antonio, TX 78209