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Michelle Ignacio (Mhel)
Works at Binary Bits / Social Draft
Attended St. James Academy Malabon
Lives in Manila
1,091 followers|61,385 views
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Funny read - how an internet marketer (Brian Swichkow) pranked his roommate using targeted Facebook ads.

Though this is hilarious, you'll learn something from his story. :)

#socialmedia   #facebook   #facebookads   #advertising   #funny  
This is the chronicle of the most epic retaliation and how I pranked my roommate with targeted Facebook Ads to the point of complete paranoia and delusion.
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"The unfiltered quality of Twitter in its purest form is its value – creating an algorithm for what I see destroys it." -- Exactly!! I get my news updates on Twitter and implementing an algorithm similar to Facebook will ruin the very essence of Twitter. I hope they won't push through with this.
Word came today that Twitter may be seeking to destroy Twitter. As first reported by GigaOm's Matthew Ingram, Twitter chief financial officer Anthony Noto said the short message digital service will start to use algorithms to "curate" more of your Twitter feed, steering you and millions of others toward tweets and other [...]
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I'm happy about this news. You?

I think the most important part is this:
"With this update, we will prioritize showing links in the link-format, and show fewer links shared in captions or status updates." --- so fellow bloggers, start using the link-format and make sure your blog posts have a featured image (or first image at least) big enough to look good once shared by people on Facebook. :)
Today we're announcing some improvements to News Feed to help people find the posts and links from publishers that are most interesting and relevant.
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Reviewed this pair of RHA MA450i earphones that are made with aluminum, proving durable can also be stylish and provide impressive sound quality.
http://www.pinayreviewer.com/rha-ma450i-earphones/

#gadgets   #gadgets2014   #gadgets_reviews   #gadgetreview   #rhama450i   #earphones   #headphones   #sound   #audiophile   #review   #geek  
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Another insightful post from Buffer. I completely agree with their #5 tip on making sure images are self-explanatory. :)

#facebook   #socialmedia   #socialmediatips   #socialmediamarketing   #socialmediastrategy  
Facebook reach is on the decline for just about everyone. Here are some new strategies we've been trying at Buffer to change that.
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Michelle Ignacio (Mhel)

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Your questions about the dwindling organic reach for businesses on Facebook are answered in this article.

As a personal user, I actually like that contents on my news feed are being filtered.
As a social media manager, I believe, ads should be part of any business' Facebook marketing strategy. It's a more affordable option for small businesses.
Recently, many businesses have had questions about the organic reach of their Facebook Pages. Today, we’d like to provide some answers.
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Have her in circles
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Wordpress 4.0 "Benny" - Seamless, content-first publishing

Love the media gallery, and the embeds!!! :)
Version 4.0 of WordPress, named “Benny” in honor of jazz clarinetist and bandleader Benny Goodman, is available for download or update in your WordPress dashboard. While 4.0 is just another number for us after 3.9 and before 4.1, we feel we've put a little extra polish into it. This release brings you a smoother writing and management experience we think you'll enjoy. Manage your media with style Explore your uploads in a beautiful, endless grid...
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#7 is a must! I didn't know there's a workaround to add yourself to your own Twitter list! :)
Having trouble managing your Twitter presence with so many followers? Here are 10 ways to use Twitter Lists to be an *ever-present engager* with them all.
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Take note of #2 :)

#facebook   #socialmedia  
Facebook recently introduced a new bookmarking feature, allowing users to save items for reading later. Facebook has been testing this feature for two years...
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Love this article by +Scott Ayres, especially this part: 
"Stop complaining about FREE rent on Facebook".

His point about all posts from business pages are ads is true. I hope more people get this.

#socialmedia   #facebook   #socialmediastrategy   #socialmediamarketing   #facebookmarketing  
Have you heard the chorus of people complaining about Facebook changing its algorithm? I've held my tongue about it till now, but today I break my silence.
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Tons of tips from the experts. Some of my favorites:

"Social media changes the relationship between companies and customers from master and servant, to peer to peer." - Jay Baer -- So true!!

"Authenticity is everything. It’s not about how many followers you have, but your engagement with them." - Scott Stratten of Unmarketing 

"Get to the heart of WHY people are sharing, regardless of the social platform you’re on." - Katie Richman

"These days, people want to learn before they buy, be educated instead of pitched." -Brian Clark

Great roundup +Uberflip! :)

#socialmedia   #socialmediamarketing   #socialmediatips   #socialmediastrategy  
Social media and content marketing experts weigh in on what makes for success.
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Thanks for sharing, Michelle. Glad you enjoyed!
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You can now add your own cover photo if you're a Linkedin Premium user. :)

Will you be using this feature?

#socialmedia   #linkedin  
Whether you’re a new graduate or a seasoned professional, how you are viewed professionally matters. LinkedIn has always been a place where you can come to manage your professional brand and to put your best foot forward. And, starting today, we’ve sweetened the pot for all new and existing premium
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People
Have her in circles
1,091 people
Pamela  Shoe Envy Lockhart, Freelance Writer's profile photo
Marghoob Sibtain's profile photo
ghemz billbabent's profile photo
rj ignacio's profile photo
pakin pangta's profile photo
Willie Leuterio's profile photo
Naren p's profile photo
Misty AumendLaBean's profile photo
Nadeghe Collins's profile photo
Work
Occupation
Social Media Manager / Online Community Manager, Freelance Graphics Designer, Internet Cafe Manager/Owner
Skills
Graphics design (web, blog), PC troubleshooting (software and hardware), social media strategies, food writing, internet savvy
Employment
  • Binary Bits / Social Draft
    Social Media Manager / Team Leader, 2012 - present
    I supervise a team of social media managers. We manage social media accounts for clients in the food and beverage industry.
  • Freelance
    Web / Graphics Designer, 2003 - present
    I mainly design websites and blogs based on the clients' needs.
  • Teletech Cebu
    Team Leader
    I handled a team of 15+ Technical Support Representatives for an international networking brand.
  • APAC Cubao
    Senior Team Leader
    I handled a team of 10+ Customer Service Representatives for a US-based publishing company, and also worked as supervisor for fellow team leaders.
  • ePLDT Ventus / Vocativ
    Quality Specialist
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Manila
Story
Tagline
I'm a writer, blogger, self-confessed geek, photo hobbyist, creative marketer, and a certified foodie.
Introduction
I am a Social Media Manager / Online Community Manager for various brands, restaurants and institutions. I never thought I'll be working in social media, but I'm here and I'm enjoying every minute of it. It's challenging and yet fun!

Aside from being a Social Media Strategist, I'm also a food blogger. I share the food blog Certified Foodies (www.certifiedfoodies.com) with my brother Kenneth.

I'm a photo hobbyist, music lover, reality TV show junkie, designer, certified geek and a movie buff. I consider myself a Jack of many trades.

I review gadgets, beauty products and a variety of stuff on my blog Pinay Reviewer (www.pinayreviewer.com).

Lastly, I love cats. We have tons of dogs, but I recently learned that I'm more fond of cats because of their independence.

Follow me:
www.twitter.com/blankpixels
www.twitter.com/certifiedfoodie
www.pinterest.com/blankpixels
Bragging rights
Typing speed of 72 words per minute, Social Media Manager / Online Community Manager, Food Writer, Photo Hobbyist
Education
  • St. James Academy Malabon
    High School, 1993 - 1997
  • University of the Philippines, Diliman
    BS Chemical Engineering, 1997 - 1998
  • AMA Computer University
    BS Computer Engineering, 1998 - 2002
Basic Information
Gender
Female
Other names
Mhel Ignacio, blankPixels
Apps with Google+ Sign-in
Michelle Ignacio (Mhel)'s +1's are the things they like, agree with, or want to recommend.
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Filipino Food Festival at Corniche of Diamond Hotel
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Come and celebrate the best of Filipino cuisine at Corniche restaurant of Diamond Hotel, Manila.

Vikings Buffet at SM Megamall, Mega Fashion Hall
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Vikings Buffet in SM Megamall offers more food choices for eat-all-you-can restaurant enthusiasts who want to #EatLikeaViking!

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Urbanears Kransen Earphones Review (Coral)
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Urbanears Kransean Earphones review on Pinay Reviewer - check out the angled ear buds!

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The #1 Most Important Thing to look for in a Social Media Manager
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Please don't make this mistake when hiring a Social Media Manager. Remember, it's not really about "management". It's about...

Facebook Did Something and Marketers Will Screw it Up
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News Flash: Facebook released a new feature and bad marketers will find a way to completely screw it up. Time for a rant...

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Optimize and mange your LinkedIn Endorsements and Skills to show social proof for the expertise you want to be recognized for.

How to Instantly Find Excellent Blog Post Ideas
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Facebook Fraud Response: Are Facebook Ads a Waste of Money?
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Are Facebook ads a waste of money? That's what a popular video called Facebook Fraud is saying. Here's another perspective and some things t

Customer Loyalty Isn't Just a 'Marketing Thing'
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14 Steps to Succeeding at Facebook Marketing
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Some marketers fail at Facebook. Chances are, they don't do many of these 14 things that are common among those who succeed on the platform.

Top 10 Social Media Blogs, The 2014 Winners!
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Get the best social media tips and advice from the winners of Social Media Examiner's Top 10 Social Media Blogs for 2014.