Beautiful video visualising how Amazon's recommendations engine draws upon book purchase behaviours. Great post by 'Mr Networks' himself http://www.antonymayfield.com/2011/12/04/milieus-of-interest-in-amazon-recommendations/
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- Hi Michelle
thanks for posting. It's certainly a cool tool, I just wonder how many digital marketers would crumble under the wealth of data and struggle to know how to drive improvements from it?
Do you remember the Econsultancy visualisation that Chris Lake set-up to show in real-time who was where on the site?
Visualisation tools are powerful, but using the data even more so. Are you using anything like this yourself with Clients?
jamesJan 24, 2012
- Not yet....agree that the insight bit is important but the 'action from insights' is even more so.Jan 24, 2012
- Nice enough - but I wish it was better at working out what I bought as a present, rather than for myself. Maybe using delivery address?! I still think it's incredibly blunt tbh..Jan 24, 2012