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Michelle Garrett
228 followers -
PR expert, consultant, writer and speaker
PR expert, consultant, writer and speaker

228 followers
About
Michelle Garrett's posts

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My latest on +Muck Rack explains the danger in pitching news that ISN'T news--and how you can break the cycle. Inspired by a tweet from +The New York Times reporter +Farhad Manjoo: 

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My latest on +PR Daily talks about where you can find freelance writers, social media pros and PR consultants to help you with your communications needs, including a shout out to +WorkMarket: 

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Thanks +Innovate New Albany for allowing me to guest post! Read my piece on how--and why--small businesses should measure their marketing here: 

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My piece, "PR is no picnic in the summer - here’s how to effectively plan your PR efforts around vacations and holidays," made +Muck Rack's list of Top 5 Links We Loved in June! 

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Congrats to Rave Agency and Tobias Roediger on their move to the Chase Tower and continued growth: 

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What +BuzzSmart learned when it analyzed 100 million headlines: 

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Please join me THIS Weds., June 28, as I host #DBIChat over on Twitter at 3 p.m. ET. Thanks to the +Digital Branding Institute for having me! Hope to see you there--bring your questions about how PR can help amplify your digital brand: 
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In PR, you hear a lot about what to include in your pitch to reporters. But what about making sure you pitch to the RIGHT reporter? Here in my latest on +LinkedIn are some ways to make sure you're targeting the reporter who's the best fit: 

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My latest on +Muck Rack: While much is written about how to evaluate freelancers, you don't see as much on the topic of how freelancers should evaluate clients--but there are definitely some qualities you should look for. Here are eight: 

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If you're trying to do any PR in the summer -- good luck. With reporters on vacations and holidays affecting everyone's schedules, it can be tough to get any attention for your news or story ideas. But fear not! Here are 5 tips to help you score coverage:
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