- Michele Ruiz, My Life As A Latina EntrepreneurFounder, present
- Ruiz StrategiesChief Strategist, 2011
I also blog and vlog under my brand "Michele Ruiz, My Life as a Latina Entrepreneur" at MicheleRuiz.com. I love sharing knowledge, know-how, insider information and secrets from pros to help entrepreneurs achieve their dreams, as I chronicle my journey in launching another company. As a public speaker, I love to engage, inspire and empower. I also provides solutions to companies, corporations and government agencies wanting to grow their Hispanic consumer base with contextual and culturally relevant messaging and content. I am a certified Minority Owned Business.
I often make public appearances and give speeches on a variety of topics including Women and Family Issues, Work-Life Balance, Inspiration, Entrepreneurship and Business, Women in Business, Being a Latina in Business, Raising Capital and Capitalizing Your Business, Leadership and Mentoring, Power of Communication, Social Media, Hispanic Issues, Marketing to Hispanics, Media and Broadcasting, and Digital Engagement.
1 - Person making a speech utters an indefensible statement
2- Attendee uses her smartphone and tweets out (i.e. broadcasts to the world) the statement and her commentary - “Really, does this Nobel laureate think we are still in Victorian times?”
3 - Her shocked and appalled followers re-tweet it
4 - Original tweet and story pick up steam using a pithy hashtag #distractinglysexy and quickly starts "trending"..
CRISIS POINT... and then within days...
5 - Hashtag influences a bazillion people to join the "conversation" with comments, memes and hysterical videos.
https://www.facebook.com/ajplusenglish/videos/571986756276169/ #distractinglysexy #SMM #Crisis #PR #Communications #SocialMedia