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Michael Wu
Works at Lithium Technologies
Attended University of California, Berkeley
2,778 followers|446,057 views
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Michael Wu

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The Next Chapter of my very own Data Science adventure. It's filled with hurdles. Come see how I overcome them: http://community.lithium.com/t5/Science-of-Social-blog/How-I-Became-a-Data-Scientist-2-Hurdles-Along-the-Way/ba-p/190685
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Want to learn the "Theory of Relativity for Customer Experience" (CX)? I'll be hosting a workshop in #NYC  
http://pages.lithium.com/generation-c-2015-ny.html
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Michael Wu

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Many people have asked me how did I become a data scientist in social media with my biophysics PhD background. Well, here is the story of my circuitous journey. https://community.lithium.com/t5/Science-of-Social-blog/Where-It-All-Started-How-I-Became-a-Data-Scientist-1-Follow-the/ba-p/188779
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Michael Wu

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Last week Hoopla, a sale performance gamification company interviewed me on the topics of gamification. Here's the Q&A:

https://www.hoopla.net/blog/posts/gamification-in-the-workplace-q-a-with-dr-michael-wu
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There isn't a single gamification tools that can achieve BOTH scale and sustainability. But you CAN if you use a combination of tools! Here's the recipe to create scalable and sustainable engagement using gamification.

https://community.lithium.com/t5/Science-of-Social-blog/Applying-the-Gamification-Spectrum-Part-2-Level-Up/ba-p/186040
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Michael Wu

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Creating a community health measure involves machine learning. But did you know that creating a NEW one a even bigger mathematical challenge. Find out why... 

http://community.lithium.com/t5/Science-of-Social-blog/The-New-Community-Health-Index-Part-3-What-Does-the-Data-Say/ba-p/182406
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Want to learn the "Theory of Relativity for Customer Experience" (CX)? I'll be hosting a workshop in #DC  area
http://pages.lithium.com/generation-c-2015-dc.html
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Want to learn the "Theory of Relativity for Customer Experience" (CX)? I'll be hosting a workshop in #Toronto  http://pages.lithium.com/generation-c-2015-toronto.html
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Michael Wu

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Magic versus Technology and how the existence of magic would affect technological progress in a world that magic exists
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Michael Wu

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What makes games like Angry Birds, Candy Crush, and Clash of Clans successful? What can we learn from them to make gamification more effective at solving challenging business problems that require engaging large audience over long time?

https://community.lithium.com/t5/Science-of-Social-blog/Applying-the-Gamification-Spectrum-Part-3-The-Power-of-Baby/bc-p/187478#M1403
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Michael Wu

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I've written quite a bit about the gamification spectrum, but mostly theory. Today, let's take a look at its application in business.

https://community.lithium.com/t5/Science-of-Social-blog/Applying-the-Gamification-Spectrum-Part-1-Solving-Business/ba-p/184812
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Michael Wu

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Ok, a bit of real science today. Did you know there is a real Twilight Zone out there. And here's a bit of science on the Colors of that real Twilight Zone. I'm not kidding. Just watch:

http://www.youtube.com/watch?v=JkIZ6HICXEQ
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Have him in circles
2,778 people
morad khany's profile photo
Adrian Ropotă's profile photo
Nick Ashton's profile photo
Ian McGee's profile photo
Ream's profile photo
Stephen Blyth's profile photo
Marc Smith's profile photo
David F. “Old Profile” Carr's profile photo
Somana Sudhirkumar's profile photo
Work
Occupation
Principal Scientist of Analytics
Employment
  • Lithium Technologies
    Principal Scientist of Analytics, present
Basic Information
Gender
Male
Story
Tagline
follow your data, and you'll find enlightenment
Introduction

Dr. Michael Wu is the Chief Scientist at Lithium Technologies. Michael received his Ph.D. from UC Berkeley’s Biophysics graduate program, where he modeled visual processing within the human brain using math, physics, and machine learning. He is currently applying similar data-driven methodologies to investigate and understand the complex dynamics of the social web. Michael has developed the Facebook Engagement Index (FEI), Community Health Index (CHI) and many predictive social analytics with actionable insights. His R&D work at Lithium has won him the recognition as a 2010 Influential Leader by CRM Magazine.

In addition to the purely empirical methods, Michael also leverages social principles that govern human behavior (from sociology and anthropology, to behavioral economics and psychology, etc.) to decipher the intricate human components of social interactions. Through this combined bottom-up and top-down approach, Michael has developed a sophisticated predictive model of influence and an evaluative framework for understanding gamification. To tackle challenging open problems (like the value of WOM, social ROI, or the loyalty implications of gamification, etc.), Michael collaborates with academicians to conduct research on these unsolved problems.

Michael believes in knowledge dissemination. He speaks internationally at universities, conferences, and enterprises on his findings. His research and insights has been compiled and published in “The Science of Social,” and “The Science of Social 2”—two easy-reading e-books for business audience.

Michael has been a DOE fellow during his graduate career and was awarded 4 years of full fellowship under the Computational Science Graduate Fellowship. During his fellowship tenure, he has served at the Los Alamos National Lab conducting research in face recognition. 

Bragging rights
Got my Tripple Major undergrad degree in: Applied Math, Physics, and Molecular Cell Biology, then got my PhD in Biophysics, all from UC Berkeley!
Education
  • University of California, Berkeley
    Biophysics (Visual Processing & Machine Learning/Statistics)
  • University of California, Berkeley
    Applied Math, Physics & Molecular Cell Biology: Neurobiology
Michael Wu's +1's are the things they like, agree with, or want to recommend.
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