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Michael Wu
Works at Lithium Technologies
Attended University of California, Berkeley
2,735 followers|427,046 views
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Michael Wu

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Magic versus Technology and how the existence of magic would affect technological progress in a world that magic exists
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Michael Wu

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What makes games like Angry Birds, Candy Crush, and Clash of Clans successful? What can we learn from them to make gamification more effective at solving challenging business problems that require engaging large audience over long time?

https://community.lithium.com/t5/Science-of-Social-blog/Applying-the-Gamification-Spectrum-Part-3-The-Power-of-Baby/bc-p/187478#M1403
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Michael Wu

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I've written quite a bit about the gamification spectrum, but mostly theory. Today, let's take a look at its application in business.

https://community.lithium.com/t5/Science-of-Social-blog/Applying-the-Gamification-Spectrum-Part-1-Solving-Business/ba-p/184812
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Michael Wu

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Ok, a bit of real science today. Did you know there is a real Twilight Zone out there. And here's a bit of science on the Colors of that real Twilight Zone. I'm not kidding. Just watch:

http://www.youtube.com/watch?v=JkIZ6HICXEQ
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Michael Wu

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I was also interviewed at FICO World last week, and here is a 1 min excerpts 

FICO World 2014 - Michael Wu PhD
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We made some some pretty significant infrastructural and algorithmic changes in our Community Health Index (CHI) recently. Check it out...

https://community.lithium.com/t5/Science-of-Social-blog/What-s-New-about-the-New-Community-Health-Index-Part-1/ba-p/179525
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Michael Wu

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Last week Hoopla, a sale performance gamification company interviewed me on the topics of gamification. Here's the Q&A:

https://www.hoopla.net/blog/posts/gamification-in-the-workplace-q-a-with-dr-michael-wu
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There isn't a single gamification tools that can achieve BOTH scale and sustainability. But you CAN if you use a combination of tools! Here's the recipe to create scalable and sustainable engagement using gamification.

https://community.lithium.com/t5/Science-of-Social-blog/Applying-the-Gamification-Spectrum-Part-2-Level-Up/ba-p/186040
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Creating a community health measure involves machine learning. But did you know that creating a NEW one a even bigger mathematical challenge. Find out why... 

http://community.lithium.com/t5/Science-of-Social-blog/The-New-Community-Health-Index-Part-3-What-Does-the-Data-Say/ba-p/182406
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Michael Wu

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I was on the FICO World Keynote Panel on the last day. We talked about a lot of interesting stuff... What is a Chief Analytics Officer (Chief Scientist)? What they do? How do we get value out of data and analytics (inside and outside your company)? How to do get talents in analytics? and more...

Check it out... https://www.youtube.com/watch?v=-cDt-E4N1i8
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Besides the infrastructural and algorithmic changes we made in our Community Health Index (CHI), there are also several new and powerful features that we are launching...

http://community.lithium.com/t5/Science-of-Social-blog/What-s-New-about-the-New-Community-Health-Index-Part-2-Upcoming/ba-p/181475
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Michael Wu

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Last week I was at FICO World. It's an analytics conference full of exciting innovations. Here is a 2 min recap of the conference at day 4

FICO World 2014 Day 4 Summary
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Work
Occupation
Principal Scientist of Analytics
Employment
  • Lithium Technologies
    Principal Scientist of Analytics, present
Basic Information
Gender
Male
Story
Tagline
follow your data, and you'll find enlightenment
Introduction

Dr. Michael Wu is the Chief Scientist at Lithium Technologies. Michael received his Ph.D. from UC Berkeley’s Biophysics graduate program, where he modeled visual processing within the human brain using math, physics, and machine learning. He is currently applying similar data-driven methodologies to investigate and understand the complex dynamics of the social web. Michael has developed the Facebook Engagement Index (FEI), Community Health Index (CHI) and many predictive social analytics with actionable insights. His R&D work at Lithium has won him the recognition as a 2010 Influential Leader by CRM Magazine.

In addition to the purely empirical methods, Michael also leverages social principles that govern human behavior (from sociology and anthropology, to behavioral economics and psychology, etc.) to decipher the intricate human components of social interactions. Through this combined bottom-up and top-down approach, Michael has developed a sophisticated predictive model of influence and an evaluative framework for understanding gamification. To tackle challenging open problems (like the value of WOM, social ROI, or the loyalty implications of gamification, etc.), Michael collaborates with academicians to conduct research on these unsolved problems.

Michael believes in knowledge dissemination. He speaks internationally at universities, conferences, and enterprises on his findings. His research and insights has been compiled and published in “The Science of Social,” and “The Science of Social 2”—two easy-reading e-books for business audience.

Michael has been a DOE fellow during his graduate career and was awarded 4 years of full fellowship under the Computational Science Graduate Fellowship. During his fellowship tenure, he has served at the Los Alamos National Lab conducting research in face recognition. 

Bragging rights
Got my Tripple Major undergrad degree in: Applied Math, Physics, and Molecular Cell Biology, then got my PhD in Biophysics, all from UC Berkeley!
Education
  • University of California, Berkeley
    Biophysics (Visual Processing & Machine Learning/Statistics)
  • University of California, Berkeley
    Applied Math, Physics & Molecular Cell Biology: Neurobiology
Michael Wu's +1's are the things they like, agree with, or want to recommend.
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