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Michael White
Works at Lansons
Attended University of Gloucestershire
Lives in Cheam, Surrey
403 followers|61,563 views
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Michael White

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New blog post "This year I've spent 2,100 hours staring at a screen. It's time to change"

This year I've spent 2,100 hours staring at a screen. It's time to change.
This year I've spent 2,100 hours staring at a screen. It's time to change.
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Michael White

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Brilliant coverage in Travolution for one of our tech clients. Shows that online reputation is clearly impacted by the quality of social media customer service.
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Why I’m never getting involved with online dating again

This wasn’t Plenty of Fish, nor Tinder; Bebo was the offending social site. Way back in 2004 when the site was still functioning as a semi-decent social network, before Facebook was open to the public.
This wasn’t Plenty of Fish, nor Tinder; Bebo was the offending social site. Back in 2004 when the site was still functioning as a semi-decent social site.
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"Markets are Conversations". You'll be amazed how many companies still don't understand this #prstudent #CIPR

Markets are conversations and they are talking about your brand whether you like it or not. Are you ready for social media?
Markets are conversations and they are talking about your brand whether you like it or not. Are you ready for social media?
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Is your business ready for digital #disruption? #socialmedia

One of the misunderstandings of disruption is that it won’t politely knock and wait at your business’ door. It will interrupt your sales conversations and potentially require you to reinvent your entire business model.
Digital disruption will interrupt your sales conversations and potentially require you to reinvent your entire business model.
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Dancing with the DVLA's (lack of) Customer Services < I ranted. Oops.

Did the same man who designed the M25 also decide to turn his hand to the Driver and Vehicle Licensing Agency (DVLA)’s customer services?
Did the same man who designed the M25 also decide to turn his hand to the Driver and Vehicle Licensing Agency (DVLA)’s customer services?
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Michael White

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I was interviewed this week as part of a PR blog series. If you're interested in some of my industry views, worth a little look. If not, move on with your life. :-)
I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.
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When I worked for competitor of infidelity website Ashley Madison

She dripped of sin, blond hair waving behind her as she headed for the meeting room. The adulterous heiress; marketing manager for a dating website that specialises in infidelity. I sat opposite her, as a student on work experience, and found it difficult…
The time I worked for a competitor of Ashley Madison, the infidelity website that was hacked, doing digital marketing.
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What's going on Google+? Just realised all of my latest blog posts are supported by an image of my face. Not cool. 
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Read @reutersmaris's blog post about 'How brands have leveraged Pinterest to grow their customer base'

People starting out on the entrepreneurial path may not quite realise the potential for using Pinterest to grow customer base.
People starting out on the entrepreneurial path may not quite realise the potential for using Pinterest to grow customer base.
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Why a Public Relations (PR) degree is worth your time and money

Is a public relations degree worth your time and money? I graduated with one in 2012 and have some practical advice for prospective and current students.
Is a public relations degree worth your time and money? I graduated with one in 2012 and have some practical advice for prospective and current students.
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Michael White

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Track logos on social media with image analysis

Track logos on social media using Crimson Hexagons new image analysis capabilities.
Track logos on social media using Crimson Hexagons new image analysis capabilities.
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Michael's Collections
People
Have him in circles
403 people
Marica Anderson's profile photo
Kiril Kirov's profile photo
vava mimido's profile photo
Terry Lee's profile photo
Zikry Latansa's profile photo
陳杰倫's profile photo
waleed mostafa's profile photo
Sun Hui lee's profile photo
DEREK LAPP's profile photo
Communities
29 communities
Education
  • University of Gloucestershire
    2012
  • Richard Challoner Technology College
  • St Dunstan's Primary School
Basic Information
Gender
Male
Other names
Mike White
Story
Tagline
Social media, public relations, public affairs and blogger.
Introduction

I'm a Digital Account Manager at Lansons. Sell ideas, words and attention for a living. Fuelled by coffee and ale. 

Work
Occupation
PR Professional
Employment
  • Lansons
    Digital Account Manager, 2015 - present
  • Keene Communications
    Consultant, 2013 - 2015
  • Microsoft
    Account Manager, 2010 - 2011
  • Red Consultancy
    Assistant Account Executive, 2012 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cheam, Surrey
Previously
Cheltenham, Gloucestershire
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