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Michael White
Works at Keene Communications
Attended University of Gloucestershire
Lives in Cheam, Surrey
392 followers|59,023 views
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I just managed to beat the 'Red Arrows' in Forza Horizon 2. It was a close call. Look at the gameplay! 
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New on the blog... How disruptive will the Apple Watch be? (#CIPR #PRStudent)

On the 24th April 2015 the Apple Watch will launch. The big question: could a smart watch replace the Citizen watch on my wrist?
On the 24th April 2015 the Apple Watch will launch. The big question: could a smart watch replace the Citizen watch on my wrist?
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I never thought any WordPress site I manage would end up hacked, but for the last couple of days I’ve been fighting a piece of malware called MailPoet.
I never thought any WordPress site I manage would end up hacked, but for the last couple of days I’ve been fighting a piece of malware called MailPoet.
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New blog post: That's it. My @CIPR_UK CPD is done (for the first time)

I’ve always been hesitant about the Chartered Institute of Public Relations (CIPR) Continuous Professional Development (CPD) programme. I work in PR. I studied PR. Why is CPD important?
I’ve always been hesitant about the Chartered Institute of Public Relations (CIPR) Continuous Professional Development (CPD) programme.
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We must protect our access to social media data

The CIPR outlines a number of areas for the next government, including the importance of PR and public affairs, gender equality and Internet governance.
The CIPR outlines a number of areas for the next government, including the importance of PR and public affairs, gender equality and Internet governance.
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Google Analytics adds Cohort Analysis (Beta)

Google has just released Cohort analysis as an option on the Google Analytics dashboard.
Google has just released Cohort analysis as an option on the Google Analytics dashboard.
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Michael White

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New blog post: Marsden March 2015 (#MarsdenMarch): Walking 14 miles to help science kill cancer

There has been so much going on this year I almost forgot to mention (or boast about!) how I managed to complete the Marsden March last weekend.
There has been so much going on this year I almost forgot to mention (or boast about!) how I managed to complete the Marsden March 2015 last weekend.
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Today the FCA have published their finalised guidance to running financial promotions on social media.
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For the third year running, I attended Travel Technology Europe on behalf of Keene Communications to learn about the latest social media innovations.
For the third year running, I attended Travel Technology Europe on behalf of Keene Communications to learn about the latest social media innovations.
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Only one month to go until the #MarsdenMarch! If you can, please donate.

It’s only one month until I take part in the Marsden March, an annual charity walk that takes place between The Royal Marsden’s Chelsea and Sutton hospitals.
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This week I’ve done another screencast to show you how Import.io can be used alongside a tool called Plot.ly to create graphical charts.
This week I’ve done another screencast to show you how Import.io can be used alongside a tool called Plot.ly to create graphical charts.
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Create beautiful word clouds with scraped data

In the screen capture video below I show you how you can scrape data from a blog and then present this data as a beautiful word cloud using Tagul.
In the screen capture video below I show you how you can scrape data from a blog and then present this data as a beautiful word cloud using Tagul.
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People
In his circles
273 people
Have him in circles
392 people
Gary Aerials Pearce's profile photo
Carmen Chase's profile photo
janet cruz's profile photo
don bosconther's profile photo
Averill Gordon's profile photo
prasanna -tours's profile photo
Jonathan Pollinger's profile photo
Anthony Smitherson's profile photo
SUD-DEV Télétravail France's profile photo
Communities
29 communities
Education
  • University of Gloucestershire
    2012
  • Richard Challoner Technology College
  • St Dunstan's Primary School
Basic Information
Gender
Male
Other names
Mike White
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Story
Tagline
Social media, public relations, public affairs and blogger.
Introduction

Michael is a consultant at Keene Communications, a business that has been providing Public Affairs, Public Relations (PR) and Representation services for over 25 years. He devises and executes digital and social marketing campaigns, using the latest technology available, providing measurable results. He is a certified member (MCIPR) of the Chartered Institution of Public Relations (CIPR).

He completed an internship at Microsoft UK and obtained a first class honours degree in PR from the University of Gloucestershire in 2012.

His proficiency in digital communication has led him to be involved in debates on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. As well as a keen opinion leader on online matters he had been a radio presenter (Tone Radio, Jazz FM and Wychwood FM), Chartered Institute of Public Relations (CIPR) Student Rep Runner-Up 2009-2010 and regularly covers industry topics on his blog.

In November 2014 Cision ranked this blog as “number 6 PR blog in the UK”. In September 2014 Michael spoke at an official Social Media Week London event about social media network analysis.

Over the last few years Michael has been working closely with a number of Open Source programming communities and social media services, to create new tools and methodologies to supercharge the PR industry firmly into the 21st Century. He is a confident online programmer.

Everything on this blog represents Michael’s own personal views and does not relate to any organisation of which I have a business or professional relationship with, unless stated otherwise.

Bragging rights
Top 10 UK PR blogger, geekiest PR professional in the UK and heavy metal guitarist.
Work
Occupation
PR Professional
Employment
  • Keene Communications
    Consultant, 2013 - present
  • Microsoft
    Account Manager, 2010 - 2011
  • Red Consultancy
    Assistant Account Executive, 2012 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cheam, Surrey
Previously
Cheltenham, Gloucestershire
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