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Michael White
Works at Lansons
Attended University of Gloucestershire
Lives in Cheam, Surrey
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Michael White

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New blog post -> Reconnecting theory and practice in public relations #PR

In many situations public relations practitioners and academics are isolated from each other. I’ve experienced this first-hand; graduating from a public relations degree in 2012 which was 80% theoretical, to working for a number of organisations who seek…
In many situations public relations practitioners and academics are isolated from each other. To plug this gap the CIPR has started a Facebook Group.
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Michael White

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Is now the perfect time to quit blogging?

A dangerous thought has been running through my mind recently; is it time to quit blogging?
A dangerous thought has been running through my mind recently; is it time to quit blogging?
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Michael White

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New blog post "This year I've spent 2,100 hours staring at a screen. It's time to change"

This year I've spent 2,100 hours staring at a screen. It's time to change.
This year I've spent 2,100 hours staring at a screen. It's time to change.
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Michael White

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Brilliant coverage in Travolution for one of our tech clients. Shows that online reputation is clearly impacted by the quality of social media customer service.
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Why I’m never getting involved with online dating again

This wasn’t Plenty of Fish, nor Tinder; Bebo was the offending social site. Way back in 2004 when the site was still functioning as a semi-decent social network, before Facebook was open to the public.
This wasn’t Plenty of Fish, nor Tinder; Bebo was the offending social site. Back in 2004 when the site was still functioning as a semi-decent social site.
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Michael White

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"Markets are Conversations". You'll be amazed how many companies still don't understand this #prstudent #CIPR

Markets are conversations and they are talking about your brand whether you like it or not. Are you ready for social media?
Markets are conversations and they are talking about your brand whether you like it or not. Are you ready for social media?
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Michael White

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5 areas of PR worth studying, especially if you're a #prstudent

September approaches which means it’s time for the next batch of budding PR professionals to begin their education. In my career I’ve seen shifts in the communications landscape that were not foreseen in my degree.
In my career I’ve seen shifts in the communications landscape that were not foreseen in my degree.
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Michael White

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Is the future of PR in #socialmedia advertising? #cipr

“If you can’t measure it, you can’t manage it” - is the future of PR in social advertising?
“If you can’t measure it, you can’t manage it” - is the future of PR in social advertising?
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Michael White

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I was interviewed this week as part of a PR blog series. If you're interested in some of my industry views, worth a little look. If not, move on with your life. :-)
I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.
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Michael White

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When I worked for competitor of infidelity website Ashley Madison

She dripped of sin, blond hair waving behind her as she headed for the meeting room. The adulterous heiress; marketing manager for a dating website that specialises in infidelity. I sat opposite her, as a student on work experience, and found it difficult…
The time I worked for a competitor of Ashley Madison, the infidelity website that was hacked, doing digital marketing.
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What's going on Google+? Just realised all of my latest blog posts are supported by an image of my face. Not cool. 
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Michael White

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Read @reutersmaris's blog post about 'How brands have leveraged Pinterest to grow their customer base'

People starting out on the entrepreneurial path may not quite realise the potential for using Pinterest to grow customer base.
People starting out on the entrepreneurial path may not quite realise the potential for using Pinterest to grow customer base.
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Michael's Collections
People
In his circles
272 people
Have him in circles
403 people
Sheryl C. Jordan's profile photo
Rebecca Hardisty's profile photo
Jain Lee's profile photo
Richard Meek's profile photo
Surendra Dhote's profile photo
Philip Hicks's profile photo
HeadingOut Magazine's profile photo
Chris Roberts's profile photo
Max Christian Hansen's profile photo
Communities
29 communities
Education
  • University of Gloucestershire
    2012
  • Richard Challoner Technology College
  • St Dunstan's Primary School
Basic Information
Gender
Male
Other names
Mike White
Story
Tagline
Social media, public relations, public affairs and blogger.
Introduction

I'm a Digital Account Manager at Lansons. Sell ideas, words and attention for a living. Fuelled by coffee and ale. 

Work
Occupation
PR Professional
Employment
  • Lansons
    Digital Account Manager, 2015 - present
  • Keene Communications
    Consultant, 2013 - 2015
  • Microsoft
    Account Manager, 2010 - 2011
  • Red Consultancy
    Assistant Account Executive, 2012 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cheam, Surrey
Previously
Cheltenham, Gloucestershire
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