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Michael White
Works at Lansons
Attended University of Gloucestershire
Lives in Cheam, Surrey
413 followers|68,636 views
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Michael White

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#BrightonSEO: 46 billion reasons why #publicrelations needs search

For modern public relations to be successful it's important to have an intermediate knowledge of SEO.
For modern public relations to be successful it's important to have an intermediate knowledge of SEO.
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Michael White

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Freshly blogged: Facebook's stand against ad blocking

Facebook have weighed in on the online advertising debate to protect their $1 billion per quarter in advertising revenue. The question is how are we going to respond as social media users?
Facebook have weighed in on the online advertising debate to protect their $1 billion per quarter in advertising revenue. The question is how are we going to respond as social media users?
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Michael White

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Thankfully this #allgrain   #homebrew  turned out fine. As you can tell from the video, I was worried for a moment.
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Michael White

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A list of the first seven books I'll be reading this Summer. What will you be reading?

A list of the first seven books I intend to read this Summer. A mixture between fiction and factual; mostly all for personal development.
A list of the first seven books I intend to read this Summer. A mixture between fiction and factual; mostly all for personal development.
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Michael White

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And Britain’s best #PR student blogger 2016 by @behindthespin is...! #bestPRblogs

It’s been a student blogging competition like none other! 43 students from 14 universities have together created 174 posts dripping with PR-goodness in a competition to win the title of Britain’s best PR student blogger 2016.
It’s been a student blogging competition like none other! 43 students from 14 universities have together created 174 posts dripping with PR-goodness in a competition to win the title of Britain’s best PR student blogger 2016.
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Michael White

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I've started a new blog about beer: justbrewing.beer

“Give a man a beer, waste an hour. Teach a man to brew, and waste a lifetime!” – Bill Owen Starting a blog is a big decision. Not only can feeding it posts and updates be like running your own amateur magazine, which is a considerable time investment in…
“Give a man a beer, waste an hour. Teach a man to brew, and waste a lifetime!” – Bill Owen Starting a blog is a big decision. Not only can feeding it posts and updates be like running your own amateur magazine, which is a considerable time investment in its own right. It marks a …
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Michael White

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#FuturePRoof: A guide for managers of agencies and communications teams. Don't miss this new read

The challenge of the public relations industry is to remain accessible to future generations whilst striving towards professionalism. It’s this drive for constant improvement and reinvention that has brought 40+ practitioners together to complete 39…
The challenge of the public relations industry is to remain accessible to future generations whilst striving towards professionalism.
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Michael White

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How can companies manage their reputations online? [EVENT]

Please join us for an afternoon debate at Lansons about reputation management as an independent event for Social Media Week London.
Please join us for an afternoon debate at Lansons about reputation management as an independent event for Social Media Week London.
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Michael White

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How do you manage #reputation in regulated industries? Listen to the new @lansonslatest podcast episode

If you work in a regulated industry such as pharmaceuticals, financial services or energy, then you will know how internal teams and agencies have a requirement to ensure compliant communications.
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Michael White

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City AM turns commercial news model upside down < my thoughts

Was their ever a divide between editorial and commercial content? That’s the thought that came into my head as I read last week that City AM is “turning the commercial model [of news] upside down on its head”.
Was their ever a divide between editorial and commercial content? That’s the thought that came into my head as I read last week that City AM is “turning the commercial model [of news] upside down on its head”.
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Michael White

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The importance of digital content for asset managers

In a packed room hosted at Lansons HQ four panellists, along with input from the audience, navigated the digital world to reach useful advice and understanding around compliance challenges.
In a packed room hosted at Lansons HQ four panellists, along with input from the audience, navigated the digital world to reach useful advice and understanding around compliance challenges.
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Michael White

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#SEO is no longer a discipline, it’s a skillset. #BrightonSEO

Tickets selling out in four minutes, a mile-long queue outside the venue, over 1,700 attendees; you would have thought a West End Musical or international musician was visiting Brighton. No, this is Brighton SEO and over the last five years it has moved…
Tickets selling out in four minutes, a mile-long queue outside the venue, over 1,700 attendees; you would have thought a West End Musical or international musician was visiting Brighton. No, this is Brighton SEO and over the last five years it has moved from an attic room in a pub that fit 30, to the …
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Michael's Collections
Communities
29 communities
Work
Occupation
PR Professional
Employment
  • Lansons
    Digital Account Director, 2015 - present
  • Keene Communications
    Consultant, 2013 - 2015
  • Microsoft
    Account Manager, 2010 - 2011
  • Red Consultancy
    Assistant Account Executive, 2012 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cheam, Surrey
Previously
Cheltenham, Gloucestershire
Story
Tagline
Social media, public relations, public affairs and blogger.
Introduction

I'm a Digital Account Manager at Lansons. Sell ideas, words and attention for a living. Fuelled by coffee and ale. 

Education
  • University of Gloucestershire
    2012
  • Richard Challoner Technology College
  • St Dunstan's Primary School
Basic Information
Gender
Male
Other names
Mike White