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Michael White
Works at Lansons
Attended University of Gloucestershire
Lives in Cheam, Surrey
402 followers|61,046 views
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Michael White

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Read @reutersmaris's blog post about 'How brands have leveraged Pinterest to grow their customer base'

People starting out on the entrepreneurial path may not quite realise the potential for using Pinterest to grow customer base.
People starting out on the entrepreneurial path may not quite realise the potential for using Pinterest to grow customer base.
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Michael White

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Why a Public Relations (PR) degree is worth your time and money

Is a public relations degree worth your time and money? I graduated with one in 2012 and have some practical advice for prospective and current students.
Is a public relations degree worth your time and money? I graduated with one in 2012 and have some practical advice for prospective and current students.
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Michael White

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Track logos on social media with image analysis

Track logos on social media using Crimson Hexagons new image analysis capabilities.
Track logos on social media using Crimson Hexagons new image analysis capabilities.
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Michael White

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We need more hackers, less white-collared workers

Cyber security innovation is under threat in the UK by a skills shortage. We need more hackers, less white-collared workers.
Cyber security innovation is under threat in the UK by a skills shortage. We need more hackers, less white-collared workers.
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Michael White

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The city's skyline predicts its future

The people who put up those cranes still don't realise that their shiny buildings won't protect them from the disruption of digital.
The people who put up those cranes still don't realise that their shiny buildings won't protect them from the disruption of digital.
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Michael White

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What is the health of #blogging in 2015? #BlogHour

What is the health of blogging in 2015? Ofcom’s report on “Adults’ media use and attitudes” gives us some answers.
What is the health of blogging in 2015? Ofcom’s report on “Adults’ media use and attitudes” gives us some answers.
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Michael White

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Is your business ready for digital #disruption? #socialmedia

One of the misunderstandings of disruption is that it won’t politely knock and wait at your business’ door. It will interrupt your sales conversations and potentially require you to reinvent your entire business model.
Digital disruption will interrupt your sales conversations and potentially require you to reinvent your entire business model.
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Michael White

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Dancing with the DVLA's (lack of) Customer Services < I ranted. Oops.

Did the same man who designed the M25 also decide to turn his hand to the Driver and Vehicle Licensing Agency (DVLA)’s customer services?
Did the same man who designed the M25 also decide to turn his hand to the Driver and Vehicle Licensing Agency (DVLA)’s customer services?
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A little test. I wonder if my blog post published on LinkedIn will get more views compared to the blog?
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Should #journalists be responsible for online audience growth? #journalism

Trinity Mirror’s restructured Midlands newsrooms means that journalists will now be held responsible for growing online audiences. It’s not unusual.
Trinity Mirror’s restructured Midlands newsrooms means that journalists will now be held responsible for growing online audiences. It’s not unusual.
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Michael White

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The end of ‘business as usual’ for #financialservices

The financial services sector has an opportunity to develop offerings, seek new business opportunities and diversify its stakeholder relationships using social media.
The financial services sector has an opportunity to develop offerings, seek new business opportunities and diversify its stakeholder relationships using social media. Share and debate         
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Michael White

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Three tips for working in a city PR agency < Sorry, this one is honest #prstudent

If you want to work for a city PR agency here is some advice (and sorry if it’s a bit black and white).
If you want to work for a city PR agency here is some advice (and sorry if it’s a bit black and white).
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Michael's Collections
People
In his circles
274 people
Have him in circles
402 people
Marica Anderson's profile photo
Peter PanWine's profile photo
Ben Cotton's profile photo
Surendra Dhote's profile photo
Agung Ngurah's profile photo
You.Happy.Tube Money's profile photo
Sophie Muir's profile photo
Sharon Reid's profile photo
Heyley Bachtiar's profile photo
Communities
29 communities
Education
  • University of Gloucestershire
    2012
  • Richard Challoner Technology College
  • St Dunstan's Primary School
Basic Information
Gender
Male
Other names
Mike White
Story
Tagline
Social media, public relations, public affairs and blogger.
Introduction

I'm a Digital Account Manager at Lansons. Sell ideas, words and attention for a living. Fuelled by coffee and ale. 

Work
Occupation
PR Professional
Employment
  • Lansons
    Digital Account Manager, 2015 - present
  • Keene Communications
    Consultant, 2013 - 2015
  • Microsoft
    Account Manager, 2010 - 2011
  • Red Consultancy
    Assistant Account Executive, 2012 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cheam, Surrey
Previously
Cheltenham, Gloucestershire
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