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Michael White
Social media, public relations, public affairs and blogger.
Social media, public relations, public affairs and blogger.

Michael's posts

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2017: The year of opportunity

The PRCA’s ‘2017: the year of…’ event provided a moment to reflect on the current and upcoming opportunities and challenges facing the PR industry. If we want to become better communicators then it’s critical to understand virtual reality, automation,…

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8 insights into young people's attitudes towards banking #rebelthinking

Disruption defines technology’s role in challenging traditional business models by creating a ‘sharing economy’ or innovating to replace archaic products or services. It’s about iPhone VS. Blackberry, AirBNB VS. hotel industry, Amazon VS. highstreet…

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How to write a social media compliance procedure

Whilst the best known digital campaigns tend to be consumer focused, regulated industries are the heartbeat behind the UK economy. The services sector in the UK accounts for 80% of GDP and financial services are an important part of this. Digital…

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These are the entry-level digital roles London needs #jobs #recruitment #prjobs

There are currently 40,000 technology businesses employing almost 200,000 people in London, which is 3.5% of the capital’s workforce. To drive digital innovation and futureproof the workforce of London’s businesses, the Mayor of London launched a new £7…

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53% of Wikipedia articles don't "provide encyclopaedic coverage”

Despite the English Wikipedia having 29 million registered users, only 119,453 have been active within the last 30 days, and it’s just 24% of this group that make over 5 edits each month. This is putting strain on the biggest crowd-sourcing project of the…

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LinkedIn rolls out new features for business pages, focusing on #WorkCulture

LinkedIn has begun rolling out its new website design for business pages, three months after the initial announcement. The face-lift is intended to lure people into spending more time on the social network and includes a host of new features for business…

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Happy #NewYear! As tradition, here are my three words for 2017

At the start of each year I share my three words, a way to guide my choices for the year ahead. It also summarises expectations of where I feel like I need to continue learning to develop personally and professionally. As this will be my sixth year of…

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I've been learning photography this year, so here are my top 10 Instagram photos of 2016

Before I moved from my last PR agency in 2015, a specialist recruitment consultant in the digital industry advised I go beyond strategy and implementation, and create. Not one to turn down a challenge, I started learning photography and publishing…

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Thank you everyone who visited my blog this year. Expect more posts in 2017.

Blogging is more than just a side project. It has become part of who I am. The pages of this blog act as a diary documenting a student life, entry-level PR experience, and now as a senior practitioner. Past articles can make for awkward or difficult…

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Only 36% of PR practitioners admit digital efforts are “very effective”

New research shows that the Public Relations (PR) industry still seems to be struggling to remain relevant in an online world. One of the headline stats reveals that only 36% of PR practitioners admit that their digital campaign efforts are effective,…
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