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Michael White
Works at Lansons
Attended University of Gloucestershire
Lives in Cheam, Surrey
407 followers|66,746 views
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Michael White

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#SEO is no longer a discipline, it’s a skillset. #BrightonSEO

Tickets selling out in four minutes, a mile-long queue outside the venue, over 1,700 attendees; you would have thought a West End Musical or international musician was visiting Brighton. No, this is Brighton SEO and over the last five years it has moved…
Tickets selling out in four minutes, a mile-long queue outside the venue, over 1,700 attendees; you would have thought a West End Musical or international musician was visiting Brighton. No, this is Brighton SEO and over the last five years it has moved from an attic room in a pub that fit 30, to the …
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Michael White

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Facebook reveals 10-year plan to take over the world

This blog post looks behind the headlines to see what Facebook F8 may mean in the immediate future for internet-savvy organisations.
This blog post looks behind the headlines to see what Facebook F8 may mean in the immediate future for internet-savvy organisations.
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Michael White

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11 Views From The Thames That Show London At Its Best

The waterways of London are a welcome reprieve from the gridlocked roads, offering a peace that only seems to be emitted from the water.
The waterways of London are a welcome reprieve from the gridlocked roads, offering a peace that only seems to be emitted from the water.
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Michael White

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Some musings on a commute home... Don’t lose yourself in social media

Sometimes it's easy to be caught in the trap of updating social media for no purpose at all, always waiting for that next update.
Sometimes it's easy to be caught in the trap of updating social media for no purpose at all, always waiting for that next update.
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Michael White

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.@Ofcom, protect tenants by introducing flexible broadband contracts

Most tenants face extortionate contract exit charges because their broadband contract doesn’t align with their tenancy agreement.
Most tenants face extortionate contract exit charges because their broadband contract doesn’t align with their tenancy agreement.
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Michael White

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Joining the CIPR’s new Future Practitioner Forum

Our group will focus on the CIPR's professional development offering, horizon-scanning to ensure each product and service is suitably fit-for-the-future and in line with the Global Alliance's competency framework.
Our group will focus on the CIPR's professional development offering, horizon-scanning to ensure each product and service is suitably fit-for-the-future and in line with the Global Alliance's competency framework.
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Michael White

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UK #Blogger Survey 2016: It’s all about fashion and poor #PR pitches

It’s all about lipstick, dresses, and fancy underwear when it comes to the UK blogging community.
It’s all about lipstick, dresses, and fancy underwear when it comes to the UK blogging community.
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Michael White

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Research by @Reputation_Inst shows UK companies struggle to manage their #reputation in their home market #RepTrakUK

This is according to a new report published by the Reputation Institute today that is based on more than 50,000 ratings collected in the UK.
This is according to a new report published by the Reputation Institute today that is based on more than 50,000 ratings collected in the UK.
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Michael White

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The biggest #PR challenge is keeping up with the news

It’s recognised that there are many aspects PR needs to improve on, particularly measurement and paid-for activities (such as social advertising). I believe one of the biggest barriers to successful PR is a basic one: the challenge of learning in a busy…
I believe one of the biggest barriers to successful PR is a basic one: the challenge of learning in a busy “always on” industry.
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Michael White

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Markets are international conversations

This article was first published in the Lansons newsletter, focusing on an international theme. I’ve often obsessed about the social connections between humans, as if somehow the act of touching one’s hand passes on a secret ingredient. In the first year…
This article was first published in the Lansons newsletter, focusing on an international theme. I’ve often obsessed about the social connections between humans, as if somehow the act of touching one’s hand passes on a secret ingredient. In the first year of University I got to shake hands with Stephen Fry, if only that was required …
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Michael White

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For PR success, have a rest

Why is it that the most beautiful places in the world don’t have mobile signal? It’s either a coincidence or a reason why they are beautiful. If beauty is in the eye of the beholder, then my eyes require less internet connected fodder.
Why is it that the most beautiful places in the world don’t have mobile signal? It’s either a coincidence or a reason why they are beautiful.
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Michael White

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Long live @Independent: where print declines, online soars

In my view the opportunities from an online only news site far outweighs print counterparts.
In my view the opportunities from an online only news site far outweighs print counterparts.
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Michael's Collections
People
Have him in circles
407 people
Sam Wood's profile photo
Peter Stuart's profile photo
Maximilian Blair's profile photo
Emily Leary, A Mummy Too's profile photo
Roger Alavata's profile photo
IM Entertained's profile photo
Diane Leonard's profile photo
Kate Beckett's profile photo
toddlohenry.com's profile photo
Communities
29 communities
Education
  • University of Gloucestershire
    2012
  • Richard Challoner Technology College
  • St Dunstan's Primary School
Basic Information
Gender
Male
Other names
Mike White
Story
Tagline
Social media, public relations, public affairs and blogger.
Introduction

I'm a Digital Account Manager at Lansons. Sell ideas, words and attention for a living. Fuelled by coffee and ale. 

Work
Occupation
PR Professional
Employment
  • Lansons
    Digital Account Director, 2015 - present
  • Keene Communications
    Consultant, 2013 - 2015
  • Microsoft
    Account Manager, 2010 - 2011
  • Red Consultancy
    Assistant Account Executive, 2012 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cheam, Surrey
Previously
Cheltenham, Gloucestershire