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Michael Whitaker
Works at Monitus LLC
Attended Imperial College London
Lives in Mill Valley, California
516 followers|276,890 views
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Michael Whitaker

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Stopped selling this book my friend +Istvan Siposs  and I wrote a few years ago, and now it's a rare collectible judging by the price. Or maybe a rather optimistic dynamic pricing algo? Nah...Definitely a classic tome.
Yahoo Store Tips and Tricks [Istvan Siposs and Michael Whitaker] on Amazon.com. *FREE* shipping on qualifying offers. With the introduction of Yahoo! Store Editor V3.0 and RTML 2.0, some of the tips - mostly the RTML tips - are now outdated if you are using the new templates/editor. Watch this place as we post the relevant corrections here. How to remove your store's name from the pages (p. 12) Graphical Order Button (p. 13) In Editor V3.0
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Visualizing users with multi-city sessions to a single website. Data from Google Analytics and R for data manipulation and visualization. Not quite like https://www.facebook.com/note.php?note_id=469716398919 but I like it. How nice of the GA team to provide latitude and longitude in the API, but user-based sequences in segments take the biscuit! 
Visualize users with multiple sessions from multiple cities in the US from Google Analytics - Gist is a simple way to share snippets of text and code with others.
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Chip Oglesby and I gotta play with that!
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Michael Whitaker

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Love the idea behind Intelligence Events in Google Analytics, but not knowing the statistical approach behind it leaves me with a lot of (ahem) uncertainty. No approach is perfect in data analysis, assumptions have to be made and there are always pros and cons.

Why did Intelligence Events not pick up a one-day (90%) spike in traffic? I moved the importance slider all the way to the left to Low. Is it a bug? Or maybe the algo works as expected, in which case I'd like to know why it didn't trigger an alert so I don't get blindsided next time. A case of unknown unknowns! Since I don't know the algo, I don't know when it will fail.

I couldn't find anything in the Google Analytics help files. Does anyone know?
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Michael Whitaker

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I think Google should start penalizing listicles in their rankings, just like they did with keywords in anchor tags. It's just not natural for an author to write a headline like "5 Things Sprint's Management Wants You to Know" or "13 Keg Tapping Celebs Seen At Oktoberfest". It's all about the click I guess.
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+Alistair Lattimore Yeah I guess "penalize" is the wrong term here, but more often than not, I feel disappointed by the article itself. I.e. the object is to get me to click and not so much to give me great content.
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I like the format of this article, highlighting surprising findings. Analytics should be about helping uncover things I didn't know. No use telling me that people who flashlights also bought batteries...
To better understand the impact of digital on in-store shopping, Google conducted research with Ipsos MediaCT and Sterling Brands. From our findings, we debunked three common retail myths and identified ways retailers can use digital more effectively to connect with consumers.
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How about a Google Analytics benchmark that compares e-commerce conversion rates across e-commerce platforms? Shopify vs Bigcommerce vs Yahoo Store, etc. Who cares about fancy features if your site doesn't convert?
Analytics users can now compare their results to peers in their industry, choosing from 1600 industry categories, 1250 markets and 7 size buckets. Benchmarking leverages the footprint of Google Analytics and can help you set meaningful targets, spot trends occurring across industries and answer ...
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+Brian Clifton I would also like site speed and conversion rates desktop/mobile across ecommerce platforms. Let's peel back the curtain!
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Have him in circles
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Am pulling data from the Google Analytics API with these dimensions: ga:queryProductId,ga:relatedProductId and metric: ga:correlationScore.

Seems to work fine, but the number of results returned is always the same for different date ranges. Is this normal behavior?
Overview. Sometimes you just need to explore. This tool lets you play with the Core Reporting API by building queries to get data from your Google Analytics views (profiles). You can use these queries in any of the client libraries to build your own tools. Query URI ...
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Having fun with the Google Analytics API. The ability to segment by users and session sequences is amazing and allows you to ask interesting questions of your data, such as: "how mobile are mobile users?"
mwhitaker's block #12bf2f3395ac3c3889ff January 24, 2015. Force-directed graph of website visitors with sessions from multiple US States. Open in a new window. mwhitaker's block #12bf2f3395ac3c3889ff January 24, 2015.
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+Stephane Hamel not a bad idea. Was also thinking that site owners doing Geo onsite targeting should pay attention to the fact that a significant amount may visit from multiple locations. 
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Love the Youtube music key beta, which is basically an ad-free way to listen to music on Youtube. Not having ads changes the whole experience of Youtube. One of the best uses is streaming mixes to your TV via chromecast. If you have to listen to ads with each clip you'd go bananas. But now it's all about the content.

To me, Google Play Music already provides great value for money, so the addition of Youtube music key feels like a tremendous extra gift to me. Hope there are no material changes to service or cost once it comes out of beta...
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Michael Whitaker

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I don't know about you, but I hate these headlines "60% increase after implementing feature XYZ". It kind of makes it sound like there is some causal link. 

Having a guest checkout in e-commerce is a known best practice. And you don't need enhanced ecommerce to tell you about abandonment rates: any decent analytics tool has been able to do that ten years ago.

Enhanced e-commerce is far better than the e-commerce offering in GA has been up to now. I love that it makes it much easier to get product conversion rates, seeing how products get added and removed from the cart. These are all things retailers care about. At the end of the day it's about having the right merchandise/products.

Enhanced ecommerce is very cool, I would have just preferred a slightly more nuanced headline...
"Enhanced Ecommerce in Google Analytics made it extremely easy to analyze the metrics that are important to an ecommerce site and garner the insights to make smart changes to our website, driving significant improvements in performance!" -- Danny Gavin, VP and Director of Marketing at Brian ...
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I love Google Analytics real-time reports...according to Google Analytics.
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You have to love it lol
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+Google Analytics  Could you please fix a couple of typos? Using G+ since the Send Feedback link in the footer doesn't work.
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People
Have him in circles
516 people
Robert Kingston's profile photo
Michael Lommel's profile photo
Gokhan Erkavun's profile photo
Geert Moyson's profile photo
Shila Akter's profile photo
yacine diop's profile photo
Hicham Iemousat's profile photo
Henrique Carvalho's profile photo
istanbul dora's profile photo
Work
Occupation
Entrepreneur
Employment
  • Monitus LLC
    Entrepreneur, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Mill Valley, California
Previously
London, UK - Monaco - Hamburg, Germany
Story
Introduction
On a journey to find useful web analytics data in tools such as Google Analytics. I also know the Yahoo! Store platform pretty well and have somehow managed to write a book or two about it.
Education
  • Imperial College London
    Mechanical Engineering
  • London School Of Economics
    Operational Research
Basic Information
Gender
Male
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