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Michael Whitaker
Works at Monitus LLC
Attended Imperial College London
Lives in Mill Valley, California
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Michael Whitaker

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Trying to learn about the updates in the new Search Analytics report in Webmaster Tools, but impossible to click the Learn more link. How cruel!

Anyway, here is the link https://support.google.com/webmasters/answer/6211453#search_analytics after some digging!
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Michael Whitaker

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Note to self: geo-targeting is not an exact science! Maybe stick to state level...
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Michael Whitaker

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Stopped selling this book my friend +Istvan Siposs  and I wrote a few years ago, and now it's a rare collectible judging by the price. Or maybe a rather optimistic dynamic pricing algo? Nah...Definitely a classic tome.
Yahoo Store Tips and Tricks [Istvan Siposs and Michael Whitaker] on Amazon.com. *FREE* shipping on qualifying offers. With the introduction of Yahoo! Store Editor V3.0 and RTML 2.0, some of the tips - mostly the RTML tips - are now outdated if you are using the new templates/editor. Watch this place as we post the relevant corrections here. How to remove your store's name from the pages (p. 12) Graphical Order Button (p. 13) In Editor V3.0
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Michael Whitaker

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Visualizing users with multi-city sessions to a single website. Data from Google Analytics and R for data manipulation and visualization. Not quite like https://www.facebook.com/note.php?note_id=469716398919 but I like it. How nice of the GA team to provide latitude and longitude in the API, but user-based sequences in segments take the biscuit! 
Visualize users with multiple sessions from multiple cities in the US from Google Analytics - Gist is a simple way to share snippets of text and code with others.
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Michael Whitaker's profile photoBrian Clifton's profile photoMatthew Ledford's profile photoRichard Fergie's profile photo
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Chip Oglesby and I gotta play with that!
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Michael Whitaker

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Love the idea behind Intelligence Events in Google Analytics, but not knowing the statistical approach behind it leaves me with a lot of (ahem) uncertainty. No approach is perfect in data analysis, assumptions have to be made and there are always pros and cons.

Why did Intelligence Events not pick up a one-day (90%) spike in traffic? I moved the importance slider all the way to the left to Low. Is it a bug? Or maybe the algo works as expected, in which case I'd like to know why it didn't trigger an alert so I don't get blindsided next time. A case of unknown unknowns! Since I don't know the algo, I don't know when it will fail.

I couldn't find anything in the Google Analytics help files. Does anyone know?
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Michael Whitaker

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I think Google should start penalizing listicles in their rankings, just like they did with keywords in anchor tags. It's just not natural for an author to write a headline like "5 Things Sprint's Management Wants You to Know" or "13 Keg Tapping Celebs Seen At Oktoberfest". It's all about the click I guess.
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+Alistair Lattimore Yeah I guess "penalize" is the wrong term here, but more often than not, I feel disappointed by the article itself. I.e. the object is to get me to click and not so much to give me great content.
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Michael Whitaker

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Anyone know any Shopify retailers that might be interested to beta test a new analytics app we are working on?
Analytics Buddy is an app for your online store that pulls data from your Google Analytics profile and displays it right inside your store admin interface. The report and data is specific to the page you are working on – no need to look for the equivalent report in a different tool.
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Maybe! Why didn't you call us?! Lol 
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Michael Whitaker

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In many ways the browser-only Content Experiments approach is more elegant than the standard UI based approach that uses page redirects.  It can be quite difficult to create an actual B page and downright problematic if you want to test a product page.
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This certainly goes a long way to solving the issues I describe in this post - brianclifton.com/blog/2013/09/24/google-content-experiments

However its still a developer's job to install it, whereas competitor products are much more user friendly for uses conducting experiments. Google still has some way to go with this feature IMO...
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Michael Whitaker

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Am pulling data from the Google Analytics API with these dimensions: ga:queryProductId,ga:relatedProductId and metric: ga:correlationScore.

Seems to work fine, but the number of results returned is always the same for different date ranges. Is this normal behavior?
Overview. Sometimes you just need to explore. This tool lets you play with the Core Reporting API by building queries to get data from your Google Analytics views (profiles). You can use these queries in any of the client libraries to build your own tools. Query URI ...
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Michael Whitaker

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Having fun with the Google Analytics API. The ability to segment by users and session sequences is amazing and allows you to ask interesting questions of your data, such as: "how mobile are mobile users?"
mwhitaker's block #12bf2f3395ac3c3889ff January 24, 2015. Force-directed graph of website visitors with sessions from multiple US States. Open in a new window. mwhitaker's block #12bf2f3395ac3c3889ff January 24, 2015.
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+Stephane Hamel not a bad idea. Was also thinking that site owners doing Geo onsite targeting should pay attention to the fact that a significant amount may visit from multiple locations. 
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Michael Whitaker

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Love the Youtube music key beta, which is basically an ad-free way to listen to music on Youtube. Not having ads changes the whole experience of Youtube. One of the best uses is streaming mixes to your TV via chromecast. If you have to listen to ads with each clip you'd go bananas. But now it's all about the content.

To me, Google Play Music already provides great value for money, so the addition of Youtube music key feels like a tremendous extra gift to me. Hope there are no material changes to service or cost once it comes out of beta...
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Michael Whitaker

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I don't know about you, but I hate these headlines "60% increase after implementing feature XYZ". It kind of makes it sound like there is some causal link. 

Having a guest checkout in e-commerce is a known best practice. And you don't need enhanced ecommerce to tell you about abandonment rates: any decent analytics tool has been able to do that ten years ago.

Enhanced e-commerce is far better than the e-commerce offering in GA has been up to now. I love that it makes it much easier to get product conversion rates, seeing how products get added and removed from the cart. These are all things retailers care about. At the end of the day it's about having the right merchandise/products.

Enhanced ecommerce is very cool, I would have just preferred a slightly more nuanced headline...
"Enhanced Ecommerce in Google Analytics made it extremely easy to analyze the metrics that are important to an ecommerce site and garner the insights to make smart changes to our website, driving significant improvements in performance!" -- Danny Gavin, VP and Director of Marketing at Brian ...
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Have him in circles
525 people
Dipali Thakkar's profile photo
Arcanjo Miguel's profile photo
Kingsway Tour.Safari's profile photo
Quentin-thibaut Renouf's profile photo
yacine diop's profile photo
Brian Cox's profile photo
Nidhi Mohania's profile photo
amex gbt's profile photo
Toni 湯紹廣's profile photo
Work
Occupation
Entrepreneur
Employment
  • Monitus LLC
    Entrepreneur, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Mill Valley, California
Previously
London, UK - Monaco - Hamburg, Germany
Story
Introduction
On a journey to find useful web analytics data in tools such as Google Analytics. I also know the Yahoo! Store platform pretty well and have somehow managed to write a book or two about it.
Education
  • Imperial College London
    Mechanical Engineering
  • London School Of Economics
    Operational Research
Basic Information
Gender
Male