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Michael Stricker
Works at SEMrush
Attended Network Learning Institute
Lives in Burlington


Michael Stricker

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Just in time for the Holidays! A Quick Step-by-Step Guide to Improving Your Event Email Marketing
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Michael Stricker

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Downloading Notify now. Eager to check out Facebook's new app. 
People Celeb News: Kim and Kourtney Kardashian visit Lamar Odom in the hospital As Khloé reveals he's learning to walk again. Breaking News Local: Magic Johnson joins Los Angeles' bid for 2024 Olympics - @SInow. Getty Images Flashback: Nov 11 2009 – Taylor Swift makes CMA history as she becomes ...
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Michael Stricker

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3 tips for creating compelling visual content on social media
As users continue to adopt a mobile-first approach to online access, marketers need to create more compelling content for visual platforms like Instagram to engage consumers.
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Michael Stricker

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If you present to audiences, large or small, it is likely you use data. If you use data, it is likely, inadvertently, you are using it to bludgeon your audience into submission. Your audience won't tell you they hate you, they are simply too polite. :)

Presenting data simply translates into an openness to your ideas. That in turn translates into action, and glory for both you and your audience.

Here are ten rules to follow, from 18 real world examples, when it comes to presenting data, to ensure your ideas spread quickly:

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Michael Stricker

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Thanks +Majestic for a good overview of a decent international SEO toolbox! Nice of you to mention +SEMrush ! I love to scope down position tracking by nation, state or province, or even down to the city level, then choose Desktop or Mobile Search data, for BOTH PPC and SEO.
15+ #Tools And Resources For International Off-Page #SEO Success!
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Michael Stricker

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Top 15 Places to Find Free Images Online: 

1. Pixabay -
2. Death to the Stock Photo -
3. Unsplash -
4. Gratisography -
5. New Old Stock -
6. SplitShire -
7. Picjumbo -
8. Lock & Stock Photos -
9. Getrefe -
10. Little Visuals -
11. - 
12. Life of Pix -
13. IM FREE -
14. Snapographic -

#visualcontent   #visualmarketing   #freeimages  
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New data from Criteo shows Cyber Monday is now part of a continuum of online demand, rather than the pinnacle of e-commerce holiday sales:
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Consumers are increasingly using +YouTube to look for answers, discover new things, or make decisions. Are you there for them in these video micro-moments?
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I always knew Community Managers fulfilled many social requirements, and now, thanks to +Cherry Kwan I know even more about how this vital role functions! Read more: 
Almost every time I tell someone I’m a Community Manager, I get the questions “what’s that?” In this article, I'm going to share with you my take on the role: Community Manager.
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Looking For New Answer Box Opportunities? 

First read +Eric Enge's Definitive Guide to Google’s Rich Answers here: 

Then, utilize +SimilarWeb's organic search terms report to find questions that your competitors are getting impressions for. Once you've identified questions relevant to your product, service or solution vet through the list by asking these questions:

➫ Is there a question that's not receiving a rich answer box?
➫ Is there a question that is that you feel you could provide a more complete answer to? 

If you're looking for additional information on how to format your resource, check out +Glenn Gabe's post on structured snippets here:

#answerbox   #questionresearch   
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OK, PLAs suck, but in a GOOD way! "Suck the Commercial Air Out of SERPS" is my my talk TODAY at #HeroConf London at 2pm GMT

@semrush is exhibiting, demonstrating and offering free trials of the new, improved data suite for digital marketers. Say "hello" to Elena and Luba!

If you're at the show, come listen and get access to "The Definitive Guide to Google Shopping"!

8pm Bouji's Bar Takeover!
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YouTube thumbnails/screenshots now appear in Google Image Search results

Apparently, it's been happening for at least a couple of months now, according to a post by +Jennifer Slegg, but it's was new to me and many others when +Patrick Coombe shared the screenshot below on Twitter

According to Jennifer:

"The images shown all seem to come from the screenshot shown for individual videos in YouTube’s own search results. The sizes of the images shown in the search results vary from 1280×720 down to the 120×90 thumbnail size.  Google is using the title of the YouTube video for ranking these images."

Very interesting... Yet another way to get more (indirect) traffic via Google Image Search? 


More marketing news:
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In his circles
713 people
SEO & Social Media Strategist is a fancy name for a guy who uses analytics, research and experience to help websites gain all of the organic traffic they're entitled to. I like to think of it as "adding value to search engines".
Online Reputation Management. Social Media, Growth, Engagement, Influence. Conversion Optimization and User Experience (UX). Consulting, Training, Teaching, Mentoring. Presentations, Decks, Interviews. Google Organic Search, Search Engine Optimization (SEO). Panda, Penguin, Manual Penalty prevention and recovery. Link-Building, Profiling, Vulnerabilities and Remediation. Keyword Analysis, #Hashtags and Trending Topics. Analytics, Google Webmaster Tools, Metrics, KPIs. Reporting, Audits, Analyses. Content Marketing, Blog, Rich Media, Video, Photos, Curation.
  • SEMrush
    Marketing Director, 2014 - present
    Helping digital marketers discover and control the leading research tool for Competitive Intelligence and perfect online campaigns. Connecting search marketing competitive data with a community of experts in SEO, PPC, Content Marketing, Data Research, E-Commerce, Social. I've spoken at ClickZ Live (formerly SES), Etail, ASPDotNetStoreFront Conference and SMX East, and contributes to blogs such as, and publications including Philadelphia Inquirer and Philly Ad News. Bringing SEMrush promotion to bear, with 200K+ E-mail subscribers, 30K+ blog Readers, and a vast social graph. The combination of personal and SEMrush brand is a strong combination for mutual benefit... voice for us, and new visitors for you.
  • MSDesign
    Consultant, 2013 - present
    Digital Marketing Consultant.
  • WebiMax
    SEO & Social Media Strategist, 2010 - 2013
    As a Digital Marketing Strategist consultant at WebiMax I made it my mission to bringing a targeted and motivated market to websites, then serve those visitors with conversion goals in mind to achieve the best business results (ROI). As I grew from Project Manager, then Sales Support, SEO & Social Media Strategist and finally, Digital Marketing Strategist, I was a dynamic part of growing this online marketing agency, one of Forbes Most Promising Companies, and twice awarded the Inc. 500 Fastest-Growing Companies. • I created strategies that improved business metrics and thus, KPIs, for B2B and B2C from SMB to enterprise. Those strategic marketing plans led the SEO, Inbound Marketing, Content, Design, Development and Social Media teams. I trained clients, inspired and instructed their teams to attain traffic, increase impressions, grow reach and market share. • New profit centers grew, including the agency's Reputation Management practice established under my tutelage, expanded and improved Social Media offerings, effective Conversion Optimization auditing, Link Profiling and Google Algorithm and Penalty prevention and recovery. Most of these operations began as extensions of my Consulting work. • Peers and consulting clients know me for bringing exhaustive research and masterful, personable communications to relate actionable strategies, creative concepts, scalable processes and do-able tactics geared to achieve business goals. A creative with formidable analytic skills, I bring a unique perspective to my profession.
  • Marketing Communications Studio
    Independent Consultant, 2009 - 2010
    • Worked with clients and/or firms on corporate identity issues, wrote website content, company one-pagers, and other marketing strategies • Lead and facilitated projects on branding and positioning briefs • Designed, Developed, Edited and Managed corporate websites • Supervised investment meetings and coordinated with support staff • Responsible for outlining product development process, provided a work calendar detailing project deadlines, delivered a complete report of findings and recommendations • Utilized email and CRM to manage business contacts, clients, contract renewals and sales leads
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Helping digital marketers discover, control and perfect digital marketing campaigns.

I spend my days connecting search marketing competitive research with a community of experts in SEO, PPC, Content Marketing, Data Research, E-Commerce, Social Media. 

Talk to me! 

Meanwhile, I am... 

  • Enabling consultants, agencies and brands to discover and control the web's most versatile, innovative suite of data tools to perfect their digital marketing campaigns. 
  • Helping to evaluate and guide innovation with new market-matching capabilities in the tool. 
  • Leading the content marketing team as we publish and tell the success story of big data using the best value among web-based online marketing dashboards. 
  • Increasing lead generation exponentially with our integrated, multi-channel marketing. 
  • Doubling readership of our expert blog thanks to professional editors, influential authors and coordinated E-mail and social promotions. 
  • Setting records for lead generation through speaking, exhibitions and webinars. 
  • Stimulating new partnerships for brand awareness and demand generation with big digital advertising brands. 
  • Demonstrating mutual benefit with promotional partners. 
  • Expanding authority and expertise with cooperative content producers. 
  • Opening new channels with education and training providers, developers, consultants, agencies, data scientists. 
  • Amplifying the brand's voice through earned national media and public relations. Sharpening effectiveness of paid advertising through placement, effective communication and calls to action. 
  • Championing measurement of KPIs through Analytics and setting of goals. 
  • Defining funnels for provision of inbound content and collateral to advance prospects through the customer journey. 
  • Reaching out for strategic development initiatives that prove the value in our crowd-sourced genuine search data from 25 nations around the world.    

Bragging rights
Speaker at ClickZ Live (formerly SES), Etail, ASPDotNetStoreFront Conference and SMX East. Author, contributes to blogs such as, and publications including Philadelphia Inquirer and Philly Ad News.
  • Network Learning Institute
    Net+ Certification, 2009 - 2010
  • Internetwork Learning Institute
    CIW Web Professional, 2009 - 2010
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Michael Stricker's +1's are the things they like, agree with, or want to recommend.
69 Useful Inbound Marketing Checklists and Cheat Sheets

When you’re in a consulting or service -based business model – especially in digital marketing –having robust processes in place is the key

A Recap of #LinkaratiChat - Link Building on the Local Level - Linkarati

Here's a recap of our Twitter chat from May 11. This week, we discussed link building on the local level.

Your SaaS Metrics Are Wrong if You Count These Customers

To have accurate metrics around what's going on in your SaaS business, you need to properly define what customers and users really are. You

Guest Blogging Is Not Dead - And Why It Still Rocks

You have probably heard that guest blogging is dead, right? Rumor has it that Matt Cutts has taken it out the back and put a bullet in it’s

39 Blogging Tools to Help You Work Faster & Write Better

The best blogging tools for coming up with ideas, writing efficiently, and getting your post seen by more readers.

Domain vs. Domain: Compare your and your competitors’ product listing ad...

Last week, we promised SEMrush users that they would get more features for evaluating the competitive landscape of Google Shopping. Promises

Why LinkedIn Pulse is a Field of Dreams for B2B Content - SEMrush Blog

Meegan Kauffman of Portent explains why publishing on LinkedIn Pulse is a content strategist's secret weapon.

The Pumpkin Spice Apocalypse is Upon Us - SEMrush Blog

Pumpkin spice is the flavor of the month; increasingly so over the last couple of years. Phillip Brooks takes a look at its historical SEMru

Panda 4.1: The Devil Is in the Aggregate

With Panda, the devil isn't in the details, it's in the aggregate. Panda is a completely curable disease if we stop missing the forest for t

The Importance of Structure in a New Paid Search Account - SEMrush Blog

Diane Pease of Cisco Systems gives SEMrush readers her five most important steps to follow when creating a new paid search account.

What Are The Top 10 SEO Issues Impacting Your Site? Pt. 2 - SEMrush Blog

In Part Two of this blog post, Michael Stricker of SEMrush shares the next five common website technical issues that negatively impact SEO.

What Are The Top 10 SEO Issues Impacting Your Site? Pt. 1 - SEMrush Blog

Michael Stricker of SEMrush shares personal insights on the most common website technical issues that negatively impact SEO.

5 Essential Marketing Blogs Every CMO Should Read

Here are the 5 trusted aggregators – essential marketing blogs – every CMO should read regularly to stay up-to-date on their industry.

Social Intel, Inc.

Leading Voice in Social Business Strategy and Social Intelligence Solutions

How To Create The Perfect LinkedIn Profile Blueprint

Here is a blueprint to help you create the perfect LinkedIn profile to build up your personal social brand.

Official: Google Brings "Not Provided" To Ads, Will Withhold Search Quer...

As suspected, Google is moving to secure search for clicks on paid search ads. In an announcement posted by Paul Feng, Product Management Di

Study: Social Media Isn't Replacing Traditional News Outlets At All

The Media Insight Project--a joint effort between the American Press Institute API, the Associated Press, and NORC at the University of Chic

Insights from DoubleClick: Video advertising momentum – Think Insights –...

DoubleClick’s research uncovers trends in video advertising. See which advertisers and publishers are leaders in the digital video space.

Google Didn’t Want Us To Use The Keyword Planner This Way. But It Works ...

Just practicing my Upworthy titles. Did it make you click? Now that you're here, we'll look at what I'm talking about in a moment. But first