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Michael Stricker
Works at SEMrush
Attended Network Learning Institute
Lives in Burlington


Michael Stricker

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The Twitter “firehose” is coming to Google sometime in May

That's what Twitter CEO Dick Costolo said during Twitter’s Q1 earnings call today.

“That Google deal and relationship is all about driving our total audience strategy. The goal is to get people to consume content and engage with that content whether they log in or not.” said Costolo. 

More at +Search Engine Land

#twittermarketing   #socialmediamarketing   #marketingnews  

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Michael Stricker

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Don't miss these 10 hidden gems in Analytics

In a recent post, Googler +Avinash Kaushik wants to re-introduce you to some of the features/reports/concepts that most likely fall outside of the normal 20% you use regularly in Analytics. His hope is to aid in your persistent quest to deliver more impactful IABIs (Insights, Actions the leadership should take, Business Impact). Check it out below and get inspired to take action on your data today! 
Discover the gems in 80% of Google Analytics that you are not using, features that will transform your ability to identify high-impact insights and actions.
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Michael Stricker

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Content on Facebook continues to become more like shouting into a hurricane... From a rushing train... In an invisibility cloak.
Facebook News Feed FYI: Facebook will now show more updates from friends (yay!), even less content from Pages (nay...)

As Facebook users, of course, we want to see more updates from friends.

However, more updates from friends (us) also mean fewer updates from Facebook Pages (us). I suppose we can't have our cake and eat it too, can we?...

That's exactly what FB's latest News Feed updates are all about - the 'right' mix of content.

As FB writes:

"This balance is different for everyone depending on what people are most interested in learning about every day. As more people and pages are sharing more content, we need to keep improving News Feed to get this balance right."

So what are the updates?

1. For people who don’t have a lot of content available to see:

Previously, FB had rules in place to prevent you from seeing multiple posts from the same source in a row.

Now if you run out of content, but want to spend more time in News Feed, you’ll see more.

2. (this is where it gets murky) For people who are worried about missing important updates from the friends they care about:

This update tries to ensure that content posted directly by the friends you care about, such as photos, videos, status updates or links, will be higher up in News Feed so you are less likely to miss it.

If you like to read news or interact with posts from pages you care about, you will still see that content in News Feed. This update tries to make the balance of content the right one for each individual person.

Not quite sure how...

3. For everyone who doesn’t enjoy seeing stories about their friends liking or commenting on a post:

This update will make these stories appear lower down in News Feed or not at all, so you are more likely to see the stuff you care about directly from friends and the pages you have liked.

That's a good one...

Will this affect my page?

Again, from the horse's mouth:

The impact of these changes on your page’s distribution will vary considerably depending on the composition of your audience and your posting activity. In some cases, post reach and referral traffic could potentially decline. Overall, pages should continue to post things that people find meaningful and consider these best practices for driving referral traffic.

Sounds like we need to step it up building a personal profile on Facebook! Thoughts?

#facebookupdate   #facebookmarketing   #marketingnews  

More marketing news:
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Ana Hoffman's profile photoMichael Stricker's profile photo
+Ana Hoffman - Facebook: playground of the rich (brands). 
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Michael Stricker

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This is great!, thanks +Pete Meyers new Mobile-Friendly search data from Moz's own own slate of 10K top-ranking sites. Overall change could display the degree of flux in G SERPs in a limited but representative set of domains.

Focused on how Mobile-Friendly affects your own ranking? Run a Position Tracker and include competitors. For fixes, run Site Audit as Mobile Googlebot mode. All in SEMrush.
How big was Day #1 of Google's Mobile Friendly Update? Tiny, it turns out.

Great analysis by +Pete Meyers 
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Michael Stricker

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+Phillip Brooks compares Google's new AdWords Competitor Analyses reports for ease of use, requirements, derivation of data, and overall usefulness. Does the data help, or is there something more effective? Read on, 
Phillip Brooks, SEMrush's Content Marketing Manager compares SEMrush's data with that of Google's new Keyword Competitor Tools.
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Michael Stricker

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PageOnePower rocks solid webinars full of useful information they invest in your SEO success. When +Nicholas Chimonas, +Mike Bryant , +Cody Cahill came over to +SEMrush to do their webinar, they delivered a lively SEO round-robin discussion, really, one of the best-attended webinars we've held!

Now, it's my turn to talk about some of the latest discoveries that users have made me aware of... Great tips and gaping pitfalls to avoid.

Webinar Tues 1:00 pm EDT - Register Now! 
Michael Stricker's profile photoMike Bryant's profile photo
Webcast works! Podcast works! In spell-check, anyway.

Thanks, +Mike Bryant and +Page One Power. Glad for the opportunity to communicate about testing and crawling your site and referring domains for Mobile-Friendliness.

Now, it looks like Google is testing Mobile-Friendly for Adwords results, so testing your landing pages comes to mind.

Lots of links and resources in the webinar. Hope everyone takes a deep breath and digs in! 
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Michael Stricker

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Cloaking refers to the practice of presenting different content or URLs to human users and search engines. Cloaking is considered a violation of Google’s Webmaster Guidelines because it provides our users with different results than they expected.
Google Replaces A Site’s URL From The Search Results & Uses Their Site Name & Breadcrumb Path
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Michael Stricker

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How to Improve Your Social Media Ads Using Brain Science

By Luke Summerfield

Are you advertising on social media?

Do you want more attention for your social media ads?

The way you design your ad impacts how much attention it gets with social media.

In this article you’ll discover what the brain pays attention to and tactics for holding that attention. -Kim

#brainscience #socialmediaads #smexaminer
Are you advertising on social media? This article explores what the brain pays attention to and tactics for holding that attention in your social media ads.
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Michael Stricker

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SEMrush Position Tracker - domains (yours and competitors); keywords organic a/or paid; devices (mobile, tablet or desktop); location (state / city). Reports delivered weekly.
Hey all! Just curious.... What tools/services do you use to track local SERPs?
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Michael Stricker

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We're looking for some more people to try out things around App-Indexing. If you have an app that's set up for App-Indexing, and want to try things out, we'd love to hear from you!
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#Hashtags, when used optimally, bring new Followers and fun. I have tried over-used, broad topic tags, only to have my messages lost in all the noise. So I appreciate the tip about being unique, perhaps even branded!

Comrade +Olga Andrienko has a recent post about this same topic.

Thanks +Irfan Ahmad for surfacing another cool #infographic! 
Hashing Out the Almighty Hashtag - Infographic

Did you know that individuals can see a 100 percent increase in engagement by using hashtags, while brands can see a 50 percent increase.

Hashtags can be a great way to engage with followers on #socialmedia, to introduce new products or services and gain traction for an event.

Yet many marketers are not fully aware that how #hashtags work and how they can leverage it

Thanks to the folks at +SurePayroll Inc. who have created the infographic below, that breaks down how to use hastags on 3 major social networking sites – #Facebook#Instagram and #Twitter, and gives some tips for creating a successful hashtag marketing campaign.

See the complete #infographic here:

#socialmediamarketing   #socialmediatips  
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+Michael Stricker thanks for the shout out! :) 
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Michael Stricker

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Content Marketing

The following #infographic takes a look into #contentmarketing, specifically #blogs. Creating blogs are great for your #business but if your posts aren't getting shares or viewers, take a look at this infographic on how to get 1000 shares!

Pin it for later: 
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SEO & Social Media Strategist is a fancy name for a guy who uses analytics, research and experience to help websites gain all of the organic traffic they're entitled to. I like to think of it as "adding value to search engines".
Online Reputation Management. Social Media, Growth, Engagement, Influence. Conversion Optimization and User Experience (UX). Consulting, Training, Teaching, Mentoring. Presentations, Decks, Interviews. Google Organic Search, Search Engine Optimization (SEO). Panda, Penguin, Manual Penalty prevention and recovery. Link-Building, Profiling, Vulnerabilities and Remediation. Keyword Analysis, #Hashtags and Trending Topics. Analytics, Google Webmaster Tools, Metrics, KPIs. Reporting, Audits, Analyses. Content Marketing, Blog, Rich Media, Video, Photos, Curation.
  • SEMrush
    Marketing Director, 2014 - present
    Helping digital marketers discover and control the leading research tool for Competitive Intelligence and perfect online campaigns. Connecting search marketing competitive data with a community of experts in SEO, PPC, Content Marketing, Data Research, E-Commerce, Social. I've spoken at ClickZ Live (formerly SES), Etail, ASPDotNetStoreFront Conference and SMX East, and contributes to blogs such as, and publications including Philadelphia Inquirer and Philly Ad News. Bringing SEMrush promotion to bear, with 200K+ E-mail subscribers, 30K+ blog Readers, and a vast social graph. The combination of personal and SEMrush brand is a strong combination for mutual benefit... voice for us, and new visitors for you.
  • MSDesign
    Consultant, 2013 - present
    Digital Marketing Consultant.
  • WebiMax
    SEO & Social Media Strategist, 2010 - 2013
    As a Digital Marketing Strategist consultant at WebiMax I made it my mission to bringing a targeted and motivated market to websites, then serve those visitors with conversion goals in mind to achieve the best business results (ROI). As I grew from Project Manager, then Sales Support, SEO & Social Media Strategist and finally, Digital Marketing Strategist, I was a dynamic part of growing this online marketing agency, one of Forbes Most Promising Companies, and twice awarded the Inc. 500 Fastest-Growing Companies. • I created strategies that improved business metrics and thus, KPIs, for B2B and B2C from SMB to enterprise. Those strategic marketing plans led the SEO, Inbound Marketing, Content, Design, Development and Social Media teams. I trained clients, inspired and instructed their teams to attain traffic, increase impressions, grow reach and market share. • New profit centers grew, including the agency's Reputation Management practice established under my tutelage, expanded and improved Social Media offerings, effective Conversion Optimization auditing, Link Profiling and Google Algorithm and Penalty prevention and recovery. Most of these operations began as extensions of my Consulting work. • Peers and consulting clients know me for bringing exhaustive research and masterful, personable communications to relate actionable strategies, creative concepts, scalable processes and do-able tactics geared to achieve business goals. A creative with formidable analytic skills, I bring a unique perspective to my profession.
  • Marketing Communications Studio
    Independent Consultant, 2009 - 2010
    • Worked with clients and/or firms on corporate identity issues, wrote website content, company one-pagers, and other marketing strategies • Lead and facilitated projects on branding and positioning briefs • Designed, Developed, Edited and Managed corporate websites • Supervised investment meetings and coordinated with support staff • Responsible for outlining product development process, provided a work calendar detailing project deadlines, delivered a complete report of findings and recommendations • Utilized email and CRM to manage business contacts, clients, contract renewals and sales leads
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Helping digital marketers discover, control and perfect digital marketing campaigns.

I spend my days connecting search marketing competitive research with a community of experts in SEO, PPC, Content Marketing, Data Research, E-Commerce, Social Media. 

Talk to me! 

Meanwhile, I am... 

  • Enabling consultants, agencies and brands to discover and control the web's most versatile, innovative suite of data tools to perfect their digital marketing campaigns. 
  • Helping to evaluate and guide innovation with new market-matching capabilities in the tool. 
  • Leading the content marketing team as we publish and tell the success story of big data using the best value among web-based online marketing dashboards. 
  • Increasing lead generation exponentially with our integrated, multi-channel marketing. 
  • Doubling readership of our expert blog thanks to professional editors, influential authors and coordinated E-mail and social promotions. 
  • Setting records for lead generation through speaking, exhibitions and webinars. 
  • Stimulating new partnerships for brand awareness and demand generation with big digital advertising brands. 
  • Demonstrating mutual benefit with promotional partners. 
  • Expanding authority and expertise with cooperative content producers. 
  • Opening new channels with education and training providers, developers, consultants, agencies, data scientists. 
  • Amplifying the brand's voice through earned national media and public relations. Sharpening effectiveness of paid advertising through placement, effective communication and calls to action. 
  • Championing measurement of KPIs through Analytics and setting of goals. 
  • Defining funnels for provision of inbound content and collateral to advance prospects through the customer journey. 
  • Reaching out for strategic development initiatives that prove the value in our crowd-sourced genuine search data from 25 nations around the world.    

Bragging rights
Speaker at ClickZ Live (formerly SES), Etail, ASPDotNetStoreFront Conference and SMX East. Author, contributes to blogs such as, and publications including Philadelphia Inquirer and Philly Ad News.
  • Network Learning Institute
    Net+ Certification, 2009 - 2010
  • Internetwork Learning Institute
    CIW Web Professional, 2009 - 2010
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Friends, Networking
Michael Stricker's +1's are the things they like, agree with, or want to recommend.
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In Part Two of this blog post, Michael Stricker of SEMrush shares the next five common website technical issues that negatively impact SEO.

What Are The Top 10 SEO Issues Impacting Your Site? Pt. 1 - SEMrush Blog

Michael Stricker of SEMrush shares personal insights on the most common website technical issues that negatively impact SEO.

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Social Intel, Inc.

Leading Voice in Social Business Strategy and Social Intelligence Solutions

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