Facebook News Feed FYI: Facebook will now show more updates from friends (yay!), even less content from Pages (nay...)
As Facebook users, of course, we want to see more updates from friends.
However, more updates from friends (us) also mean fewer updates from Facebook Pages (us). I suppose we can't have our cake and eat it too, can we?...
That's exactly what FB's latest News Feed updates are all about - the 'right' mix of content.
As FB writes:"This balance is different for everyone depending on what people are most interested in learning about every day. As more people and pages are sharing more content, we need to keep improving News Feed to get this balance right." http://tgcafe.it/1zSY8Jf
So what are the updates?
1. For people who don’t have a lot of content available to see:
Previously, FB had rules in place to prevent you from seeing multiple posts from the same source in a row.
Now if you run out of content, but want to spend more time in News Feed, you’ll see more.
2. (this is where it gets murky) For people who are worried about missing important updates from the friends they care about:
This update tries to ensure that content posted directly by the friends you care about, such as photos, videos, status updates or links, will be higher up in News Feed so you are less likely to miss it.
If you like to read news or interact with posts from pages you care about, you will still see that content in News Feed. This update tries to make the balance of content the right one for each individual person.
Not quite sure how...
3. For everyone who doesn’t enjoy seeing stories about their friends liking or commenting on a post:
This update will make these stories appear lower down in News Feed or not at all, so you are more likely to see the stuff you care about directly from friends and the pages you have liked.
That's a good one...Will this affect my page?
Again, from the horse's mouth:The impact of these changes on your page’s distribution will vary considerably depending on the composition of your audience and your posting activity. In some cases, post reach and referral traffic could potentially decline. Overall, pages should continue to post things that people find meaningful and consider these best practices for driving referral traffic.
Sounds like we need to step it up building a personal profile on Facebook! Thoughts? #facebookupdate #facebookmarketing #marketingnews _______________________________________________________________More marketing news: http://tgcafe.it/your-marketing-news