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Michael Stricker
Works at SEMrush
Attended Network Learning Institute
Lives in Burlington


Michael Stricker

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Simplified #infographic glossing of key social practice concepts, each of which bears further consideration but provides a good 'jumping-off' point. It's got moxie!
Infographic: Succeed on Social Media with Good Etiquette

Created by +Clarabridge, this handy infographic teaches digital marketers how to practice good social media etiquette.

Key highlights:

/// Social Media Dos:

• Use a Cherry, Familiar Tone: If you sound like an advertisement, people will ignore you like one. If you sound like a person, your followers are more likely to pay attention.

• Initiate Customer interactions: Only 26 percent of businesses fully integrate social into their business strategies. Make some headway on social media by starting a conversation with your followers.

/// Social Media Don'ts:

• Put off responding to your followers: On social media 72 percent of consumers expect a response within one hour - and 47 percent are likely to recommend a brand that is responsive on social.

• Only Talk about yourself: Score some points by engaging your followers on the topics they're discussing, humanizing your brand and forming a lasting impression with your customers.

Read it here:

#infographic   #socialmedia   #socialmediamarketing   #socialmediatips  
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Michael Stricker

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Happy to Announce the Release of Search Engine Ranking Factors 2015 by +Moz

I'm excited to announce the results of Moz's biannual Search Engine Ranking Correlation Study and Expert Survey, a.k.a. Ranking Factors.

This is the largest study of this kind we've ever undertaken, including our Expert Survey of over 150 professional search marketers, and a ranking correlation survey of over 17,000 keywords.

In addition to the classic signals we've studied in the past, this time we worked with 3 data partners including +SimilarWeb +Ahrefs and +DomainTools to study additional correlations.

The Expert Survey also includes valuable insight into Google's broad algorithm, negative ranking factors, and the future of search.

Take a look, let us know what you think!
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Michael Stricker

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Some people get so focused on rankings that they forget what great SEO is all about: marketing. Through applying the principles of guerrilla marketing, Marcus Miller shows how great marketing makes for great local SEO.
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Running a Panda report this morning comparing impact from Panda 4.2 to prior Panda hits. Although there's not widespread movement from P4.2 (and there's really not), there are some sites seeing impact. Here's how to run a Panda report:  #seo
Note, this tutorial works in conjunction with my Search Engine Watch column, which explains how to analyze the top landing pages from Google Organic prior t
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Somewhat rainy day here in London :-)
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Somebody moved your cheese
Those of you using the Google Webmaster Tools Python script to download query data will need to upgrade to the Google Search Console API by October 20th.
Earlier this month, Google introduced the new Google Search Console API and it was expected that legacy methods to export your data from the Google Search Console would go away, eventually.Well, Googl
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Over 65% of online publishers engage in Native Advertising. It's common, but, is it right, or, is it effective? 
Sergio Aicardi of The Miami SEO Company wonders about the value of Native Advertising.
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It looks like the first batch of tools that use the Search Analytics API is coming - here's "URL Profiler" with its integration. 

I've been using the API to pull out query trends to our forums, which is a fun exercise, and wouldn't have been possible through Search Console directly because of how our forums' URLs are structured (40 "sites" per product/language forum that need to be combined). 

Who's next? What else could or would you use the API for?
The data you can pull together in URL Profiler is almost everything you could ever need to make decisions on content – link metrics, social shares, visitor counts, indexation, duplicate content, mobile-friendly, readability scores, even PageRank! (for those that still insist on using it…) But there has always been one thing missing – ranking data. …
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Leverage The Power

If all you ever do is use HootSuite to share to Facebook or Twitter, you're missing out!

I must say, "leverage" must be one of my favorite words. I love talking about how businesses can or should leverage something.

Because it's important, isn't it? This concept of taking full advantage of the resources we have available to us. Yet so often we don't, and I see this all the time with +Hootsuite

You're already paying for the tool (and if you aren't, you should consider it). Why not take a few moments to get a better understanding of everything you could be doing with it?
If all you ever do is use HootSuite to share to Facebook or Twitter, you're missing out. Find out about many of the more powerful aspects of HootSuite that you can leverage for success.
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Check it out, Google Maps now supports plus or location codes for places without addresses.
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Dave Kerpen shares 11 ways to optimize LinkedIn for business: #SlideShare
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SEO & Social Media Strategist is a fancy name for a guy who uses analytics, research and experience to help websites gain all of the organic traffic they're entitled to. I like to think of it as "adding value to search engines".
Online Reputation Management. Social Media, Growth, Engagement, Influence. Conversion Optimization and User Experience (UX). Consulting, Training, Teaching, Mentoring. Presentations, Decks, Interviews. Google Organic Search, Search Engine Optimization (SEO). Panda, Penguin, Manual Penalty prevention and recovery. Link-Building, Profiling, Vulnerabilities and Remediation. Keyword Analysis, #Hashtags and Trending Topics. Analytics, Google Webmaster Tools, Metrics, KPIs. Reporting, Audits, Analyses. Content Marketing, Blog, Rich Media, Video, Photos, Curation.
  • SEMrush
    Marketing Director, 2014 - present
    Helping digital marketers discover and control the leading research tool for Competitive Intelligence and perfect online campaigns. Connecting search marketing competitive data with a community of experts in SEO, PPC, Content Marketing, Data Research, E-Commerce, Social. I've spoken at ClickZ Live (formerly SES), Etail, ASPDotNetStoreFront Conference and SMX East, and contributes to blogs such as, and publications including Philadelphia Inquirer and Philly Ad News. Bringing SEMrush promotion to bear, with 200K+ E-mail subscribers, 30K+ blog Readers, and a vast social graph. The combination of personal and SEMrush brand is a strong combination for mutual benefit... voice for us, and new visitors for you.
  • MSDesign
    Consultant, 2013 - present
    Digital Marketing Consultant.
  • WebiMax
    SEO & Social Media Strategist, 2010 - 2013
    As a Digital Marketing Strategist consultant at WebiMax I made it my mission to bringing a targeted and motivated market to websites, then serve those visitors with conversion goals in mind to achieve the best business results (ROI). As I grew from Project Manager, then Sales Support, SEO & Social Media Strategist and finally, Digital Marketing Strategist, I was a dynamic part of growing this online marketing agency, one of Forbes Most Promising Companies, and twice awarded the Inc. 500 Fastest-Growing Companies. • I created strategies that improved business metrics and thus, KPIs, for B2B and B2C from SMB to enterprise. Those strategic marketing plans led the SEO, Inbound Marketing, Content, Design, Development and Social Media teams. I trained clients, inspired and instructed their teams to attain traffic, increase impressions, grow reach and market share. • New profit centers grew, including the agency's Reputation Management practice established under my tutelage, expanded and improved Social Media offerings, effective Conversion Optimization auditing, Link Profiling and Google Algorithm and Penalty prevention and recovery. Most of these operations began as extensions of my Consulting work. • Peers and consulting clients know me for bringing exhaustive research and masterful, personable communications to relate actionable strategies, creative concepts, scalable processes and do-able tactics geared to achieve business goals. A creative with formidable analytic skills, I bring a unique perspective to my profession.
  • Marketing Communications Studio
    Independent Consultant, 2009 - 2010
    • Worked with clients and/or firms on corporate identity issues, wrote website content, company one-pagers, and other marketing strategies • Lead and facilitated projects on branding and positioning briefs • Designed, Developed, Edited and Managed corporate websites • Supervised investment meetings and coordinated with support staff • Responsible for outlining product development process, provided a work calendar detailing project deadlines, delivered a complete report of findings and recommendations • Utilized email and CRM to manage business contacts, clients, contract renewals and sales leads
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Helping digital marketers discover, control and perfect digital marketing campaigns.

I spend my days connecting search marketing competitive research with a community of experts in SEO, PPC, Content Marketing, Data Research, E-Commerce, Social Media. 

Talk to me! 

Meanwhile, I am... 

  • Enabling consultants, agencies and brands to discover and control the web's most versatile, innovative suite of data tools to perfect their digital marketing campaigns. 
  • Helping to evaluate and guide innovation with new market-matching capabilities in the tool. 
  • Leading the content marketing team as we publish and tell the success story of big data using the best value among web-based online marketing dashboards. 
  • Increasing lead generation exponentially with our integrated, multi-channel marketing. 
  • Doubling readership of our expert blog thanks to professional editors, influential authors and coordinated E-mail and social promotions. 
  • Setting records for lead generation through speaking, exhibitions and webinars. 
  • Stimulating new partnerships for brand awareness and demand generation with big digital advertising brands. 
  • Demonstrating mutual benefit with promotional partners. 
  • Expanding authority and expertise with cooperative content producers. 
  • Opening new channels with education and training providers, developers, consultants, agencies, data scientists. 
  • Amplifying the brand's voice through earned national media and public relations. Sharpening effectiveness of paid advertising through placement, effective communication and calls to action. 
  • Championing measurement of KPIs through Analytics and setting of goals. 
  • Defining funnels for provision of inbound content and collateral to advance prospects through the customer journey. 
  • Reaching out for strategic development initiatives that prove the value in our crowd-sourced genuine search data from 25 nations around the world.    

Bragging rights
Speaker at ClickZ Live (formerly SES), Etail, ASPDotNetStoreFront Conference and SMX East. Author, contributes to blogs such as, and publications including Philadelphia Inquirer and Philly Ad News.
  • Network Learning Institute
    Net+ Certification, 2009 - 2010
  • Internetwork Learning Institute
    CIW Web Professional, 2009 - 2010
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Michael Stricker's +1's are the things they like, agree with, or want to recommend.
69 Useful Inbound Marketing Checklists and Cheat Sheets

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A Recap of #LinkaratiChat - Link Building on the Local Level - Linkarati

Here's a recap of our Twitter chat from May 11. This week, we discussed link building on the local level.

Your SaaS Metrics Are Wrong if You Count These Customers

To have accurate metrics around what's going on in your SaaS business, you need to properly define what customers and users really are. You

Guest Blogging Is Not Dead - And Why It Still Rocks

You have probably heard that guest blogging is dead, right? Rumor has it that Matt Cutts has taken it out the back and put a bullet in it’s

39 Blogging Tools to Help You Work Faster & Write Better

The best blogging tools for coming up with ideas, writing efficiently, and getting your post seen by more readers.

Domain vs. Domain: Compare your and your competitors’ product listing ad...

Last week, we promised SEMrush users that they would get more features for evaluating the competitive landscape of Google Shopping. Promises

Why LinkedIn Pulse is a Field of Dreams for B2B Content - SEMrush Blog

Meegan Kauffman of Portent explains why publishing on LinkedIn Pulse is a content strategist's secret weapon.

The Pumpkin Spice Apocalypse is Upon Us - SEMrush Blog

Pumpkin spice is the flavor of the month; increasingly so over the last couple of years. Phillip Brooks takes a look at its historical SEMru

Panda 4.1: The Devil Is in the Aggregate

With Panda, the devil isn't in the details, it's in the aggregate. Panda is a completely curable disease if we stop missing the forest for t

The Importance of Structure in a New Paid Search Account - SEMrush Blog

Diane Pease of Cisco Systems gives SEMrush readers her five most important steps to follow when creating a new paid search account.

What Are The Top 10 SEO Issues Impacting Your Site? Pt. 2 - SEMrush Blog

In Part Two of this blog post, Michael Stricker of SEMrush shares the next five common website technical issues that negatively impact SEO.

What Are The Top 10 SEO Issues Impacting Your Site? Pt. 1 - SEMrush Blog

Michael Stricker of SEMrush shares personal insights on the most common website technical issues that negatively impact SEO.

5 Essential Marketing Blogs Every CMO Should Read

Here are the 5 trusted aggregators – essential marketing blogs – every CMO should read regularly to stay up-to-date on their industry.

Social Intel, Inc.

Leading Voice in Social Business Strategy and Social Intelligence Solutions

How To Create The Perfect LinkedIn Profile Blueprint

Here is a blueprint to help you create the perfect LinkedIn profile to build up your personal social brand.

Official: Google Brings "Not Provided" To Ads, Will Withhold Search Quer...

As suspected, Google is moving to secure search for clicks on paid search ads. In an announcement posted by Paul Feng, Product Management Di

Study: Social Media Isn't Replacing Traditional News Outlets At All

The Media Insight Project--a joint effort between the American Press Institute API, the Associated Press, and NORC at the University of Chic

Insights from DoubleClick: Video advertising momentum – Think Insights –...

DoubleClick’s research uncovers trends in video advertising. See which advertisers and publishers are leaders in the digital video space.

Google Didn’t Want Us To Use The Keyword Planner This Way. But It Works ...

Just practicing my Upworthy titles. Did it make you click? Now that you're here, we'll look at what I'm talking about in a moment. But first