For $350/lead, we are providing voice recordings & opt-in IP addresses. We have firms investing $150k and $75k each month into this and we're able to take one or two more as the volume has been 20-25/day+ for each firm.
We ran a $7,500 cash buy for PPI that resulted in 16 retainers, 5 about to be retained, and a few more potentials coming in. The retainers are clients signed up on the law firm's fee agreement and then also executing a HIPPA release form. We estimate around 20-25+ retainers for this budget. The firm is going to be investing $20k/week. We have potential for another firm at this rate as well with a minimum of $10,000/mo upwards to a maximum of $45/week before hitting diminishing returns.
The other run we're doing is $1,800/retainer (fee agreement & HIPPA release form) for Talcum Powder where we are screening very deep (BRCA Negative, etc). Also running very strong.
So much more going on right now to help firms acquire cases. Still potential in Co-Counseling and leveraging credit with Capital Solutions.