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Michael Shearer
152 followers -
Father of 5 enjoying the self-employed life in beautiful Boulder, CO.
Father of 5 enjoying the self-employed life in beautiful Boulder, CO.

152 followers
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Considering a #BI  software? Download this comprehensive BI requirements template to get started. 

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Makes editing PDFs much easier. 

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"I thought about the 20+ instances of marketing automation I’ve helped deploy and what the most successful ones have had in common."

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Simo knows.
Universal Analytics Plugins Explained

Plugins are essentially JavaScript objects that you can load for each Universal Analytics tracker individually. They allow you to create constructors and methods that interact with the tracker object that was used to call them.

Plugins let you perform complex operations using just simple methods of the plugin object. Even if you don't know what they are, you probably use plugins already in the form of Ecommerce tracking, cross-domain tracking, or enhanced link attribution, for example.

For organisations that want to integrate their tools with Google Analytics using e.g. Custom Dimensions to pass the data, plugins can reduce the amount of work that users need to put into the integration, externalising all the code in a custom JavaScript library.

Anyway, it's a pretty complex use case for Universal Analytics, but if you've ever scratched your head at things like tracker objects, race conditions with the global ga() interface, or integrating your platform with Google Analytics, you might want to consider using a plugin to do all the work.

#gde   #googleanalytics   #blogpost   

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Get a live demo and discussion on how Brewtoad can help you brew better beer. 

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Another educational resource to add to the list...
Join us at the Analytics Academy and learn valuable analysis skills for your business and marketing.

A weekend spent learning is always time well spent. If you have some extra time and want to get better with Google Analaytics and digital marketing / analysis, our open online classes at the Analytics Academy are always available to take on-demand. Follow this link and get started improving your analysis skills today: http://goo.gl/nLCvZD

As the below infographic shows, demand for talented professionals is only going to increase. Ensuring your skills are sharp is the best step you can take. 
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