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Michael Shearer
Works at NetExperienced, Inc.
Attended Drake University
Lives in Boulder, Colorado
142 followers|10,601 views
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Michael Shearer

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What exactly is #IntelligentContent? 
If you're a content marketer, you've probably heard the term "intelligent content" tossed around here and there. But what exactly does it mean?
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Michael Shearer

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Get a live demo and discussion on how Brewtoad can help you brew better beer. 
This Hangout On Air is hosted by Michael Shearer. The live video broadcast will begin soon.
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Meet Brewtoad
Sat, May 2, 10:30 AM
Hangouts On Air - Broadcast for free

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Hey Michael, I am looking forward to your presentation.

Franz (Vienna, Austria)
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Michael Shearer

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Another educational resource to add to the list...
 
Join us at the Analytics Academy and learn valuable analysis skills for your business and marketing.

A weekend spent learning is always time well spent. If you have some extra time and want to get better with Google Analaytics and digital marketing / analysis, our open online classes at the Analytics Academy are always available to take on-demand. Follow this link and get started improving your analysis skills today: http://goo.gl/nLCvZD

As the below infographic shows, demand for talented professionals is only going to increase. Ensuring your skills are sharp is the best step you can take. 
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Michael Shearer

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This graphic serves as a guideline for my career as a marketing technologist and I continue to appreciate that +Scott Brinker continues to publish it year after year.  
There’s a lot of marketing technology in the world, my friend. The 2015 edition of my marketing technology landscape supergraphic has been released, now with 1,876 vendors represented across 43 categories. To actually read it, you need a hi-res version (be prepared to zoom and scroll, and then zoom and scroll some more): Marketing Technology …
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Michael Shearer

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Simo knows.
 
Universal Analytics Plugins Explained

Plugins are essentially JavaScript objects that you can load for each Universal Analytics tracker individually. They allow you to create constructors and methods that interact with the tracker object that was used to call them.

Plugins let you perform complex operations using just simple methods of the plugin object. Even if you don't know what they are, you probably use plugins already in the form of Ecommerce tracking, cross-domain tracking, or enhanced link attribution, for example.

For organisations that want to integrate their tools with Google Analytics using e.g. Custom Dimensions to pass the data, plugins can reduce the amount of work that users need to put into the integration, externalising all the code in a custom JavaScript library.

Anyway, it's a pretty complex use case for Universal Analytics, but if you've ever scratched your head at things like tracker objects, race conditions with the global ga() interface, or integrating your platform with Google Analytics, you might want to consider using a plugin to do all the work.

#gde   #googleanalytics   #blogpost   
Universal Analytics plugins are JavaScript objects, which make it easier to interact with tracker objects. This guide introduces plugins. Examples included.
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Good content by +Neil Patel and highlighting another great blog by +GrooveHQ
 
I’ve been blogging for around 10 years, so you would think that it’s easy for me to start a blog and gain traction. Although it’s true to some extent,
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On my +Pocket reading list this weekend.
Need a fabulously successful big data strategy? Understand the digital analytics ecosystem, three optimal execution phases, and the time each should take!
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Set Yourself on Fire: A change in perspective that can help you take on the giants in your industry. And win.
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Michael Shearer

CRM/CX Technology  - 
 
Do you think that using a marketing automation technology is a requirement today for improving CRM?  
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The way we look at it, marketing automation is an essential functionality for creating marketing campaigns that not only engages customers and prospects, but that also leads to maximum sales. Our blog post on this topic (http://goo.gl/j76zsd) shares the secrets of marketing stars on how automation can add value to business.
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Increase your mobile cart completion rate #mcommerce #mobilecommerce
Five key tips on increasing your mobile shopping cart completion rate.
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People
Have him in circles
142 people
Brian Sherman's profile photo
Sarah Stabio's profile photo
Julia Buonanno's profile photo
Jeffrey McCary's profile photo
brynnegarver garver's profile photo
Krista Pouzar's profile photo
Grace Porritt's profile photo
Mohammad Moslem Sarder's profile photo
Guillaume Labrosse's profile photo
Education
  • Drake University
    Information Systems, 1996 - 2001
  • American Public University
    Management, 2005 - 2007
Basic Information
Gender
Male
Looking for
Friends, Networking
Relationship
Married
Story
Tagline
Father of 5 enjoying the self-employed life in beautiful Boulder, CO.
Introduction
Father of 5 living in beautiful Boulder, Colorado.  Work for myself as head of the company I founded, Net_Experienced, LLC. 

Want to live on the beach for one month, two times a year.
Bragging rights
Have 5 Kids, Self Employed, Saw Phish in the Everglades
Work
Occupation
Web Business Strategist
Employment
  • NetExperienced, Inc.
    Web Business Strategist, 2009 - present
  • Aromi D' Italia
    Director, Web Strategy, 2008 - 2009
  • APUS
    Analyst, 2005 - 2008
  • Digital River
    Supervisor, 2000 - 2002
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boulder, Colorado
Previously
Frederick, Maryland - Minneapolis, Minnesota - Des Moines, Iowa - Plymouth, Minnesota - Warwick, Rhode Island - Philadelphia, Pennsylvania - San Francisco, California
Great service from cool people. Incredible beer!
Public - 4 years ago
reviewed 4 years ago
Great instructors, including yoga and pilates, exceptionally nice staff that takes care of my 4 children and a very clean and easy to use gym.
Public - 4 years ago
reviewed 4 years ago
3 reviews
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Thanks, Tim, for putting together a fantastic 100% plant-based menu. We've loved everything we've tried so far (having been there 3 times in the first 3 weeks of living in Boulder). See you again soon!
Public - 5 years ago
reviewed 5 years ago