Universal Analytics Plugins Explained
Plugins let you perform complex operations using just simple methods of the plugin object. Even if you don't know what they are, you probably use plugins already in the form of Ecommerce tracking, cross-domain tracking, or enhanced link attribution, for example.
Anyway, it's a pretty complex use case for Universal Analytics, but if you've ever scratched your head at things like tracker objects, race conditions with the global ga() interface, or integrating your platform with Google Analytics, you might want to consider using a plugin to do all the work. #gde #googleanalytics #blogpost