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Michael Rizzo
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Michael Rizzo

Discussion  - 
 
Good is not good enough in today's digital landscape, your content needs to resonate.

5 Guidelines for Creating Quality Content to Get Results

https://www.linkedin.com/pulse/impactful-content-marketing-5-keys-creating-quality-michael-rizzo?trk=hp-feed-article-title
Today, brands large and small are creating more content on more channels than ever before. However most brands take the easy road when it comes to creating content, and not surprisingly most brands are failing to deliver impactful results through their content marketing. When I speak about marketing I sometimes compare marketing to a first date. What you say, your appearance, it’s all scrutinized. In today’s digital world, every interaction is li...
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Michael Rizzo

Questions  - 
 
Noindex impacting Google Analytics?

I had a horrible mistake on the homepage of one my website, and put a "no index" tag on it for a few days. Interestingly, site content in my GA account is showing 0 visitors to that page, so I'm wondering if the Noindex somehow stopped or impacted Google Analtyics as well. Thoughts???
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also all "meta tags" after "index" must and have to be done in HTML source but have no large impact to GA as well.. not all "meta" tags - cyrpto knowledge starts here.. 
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How to identify what keywords to target for your content?

The +Rand Fishkin WBF today was good and I completely agree with him about creating content that is better than anything else out there. But how to your know what to target?

https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday

1. how do you know which term or terms to target?
2. Which tools do you use?  and what do they provide you? 

Any feedback, is appreciated. 

#seo   #contentmarketing  
If we're talking about creating "good, unique content" and are hoping for it to rank in competitive SERPs, we're not setting the right bar. In today's Whiteboard Friday, Rand shows us what we should be going for instead.
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Michael Rizzo

Social Media  - 
 
Phenomenal Post - My experiences concur with these findings. 

Interested in feedback from others.

http://contently.com/strategist/2015/05/07/why-paying-for-social-is-better-than-doing-social/
For businesses, social media is like meth—at least according to what Breaking Bad has taught me.
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Michael Rizzo

Discussion  - 
 
Summer Content Marketing Events.

I know #CMWorld is coming at the end of summer, but does anyone know of other good Content Marketing Events coming up this summer? (Jun-Aug) Please Share - Thanks!
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SEO for eguides, Infographics, ...

What do you recommend for tags for pages that include these items? ie: 

Healthy Eating Habits for Dogs
[eguide] Tips and nutritional suggestions for dogs. Helping your dog enjoy a healthy lifestyle. 

I put "[eguide]" in the meta desc, - Are the brackets recommended? Should "[eguide]" be in the title or description, first or last?

Any other suggestions?  
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Michael Rizzo

Content Marketing  - 
 
Good is not good enough in today's digital landscape, your content needs to resonate.

5 Guidelines for Creating Quality Content:Guidelines for Creating Quality Content to get results

https://www.linkedin.com/pulse/impactful-content-marketing-5-keys-creating-quality-michael-rizzo?trk=hp-feed-article-title

#contentmarketing
Today, brands large and small are creating more content on more channels than ever before. However most brands take the easy road when it comes to creating content, and not surprisingly most brands are failing to deliver impactful results through their content marketing. When I speak about marketing I sometimes compare marketing to a first date. What you say, your appearance, it’s all scrutinized. In today’s digital world, every interaction is li...
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Michael Rizzo

Under $20 finds  - 
 
My Reviews of Reasonable Wines

You can also check out my wine ratings on Instagram under the tag: #mrwinerating

https://instagram.com/explore/tags/mrwinerating/
Photos and videos with the hashtag ‘mrwinerating’ on Instagram
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Michael Rizzo

Discussion  - 
 
Anyone have any recommendations for Content Marketing or Inbound Marketing Conferences this summer? 

Please Share!
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Michael Rizzo

Coffee Reviews  - 
 
Tried CraftCoffee

The batch I received from them - a Ferris Coffee from Columbia, was actually quite good. 

https://instagram.com/p/2v_LlnLN30/
“Unique with every taste. @ferriscoffee via @craftcoffee; Huila #Columbia. Cherry bursts & rolling rich flavor. #MRespressorating: 91pts. #coffee #espresso…”
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Love Huila Colombian coffee
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Michael Rizzo

Content Marketing  - 
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Michael Rizzo

General Discussion  - 
 
The Four Best Teams in the World, Reach the UCL Semis

It doesn't happen too often but the best four clubs in the world reached the UCL semifinals, where it will be must see football.

http://www.footballclubrankings.com/2015/04/the-worlds-top-four-club-make-ucl-semis/
Football Club Rankings 4-27-15 It doesn't happen too often but the best four clubs in the world reached the UCL semifinals, where it will be must see footbal
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In their circles
244 people
Have them in circles
397 people
Brooke Ballard's profile photo
Vo danny's profile photo
Ashley Faulkes's profile photo
La Compatibile Caffe Porta Genova Milano's profile photo
koti k's profile photo
Christa Cabrera's profile photo
Why Thorium?'s profile photo
Os Ishmael's profile photo
Direct Energy's profile photo
Work
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Digital Marketing Strategist
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Digital Marketing Strategist, Innovator, Proprietor of FootballClubRankings.com, Sports Commentator & a Coffee + Wine Connoisseur
Introduction
Digital Strategist for Direct Energy Business, working on bringing technology, innovation & engagement to the energy industry. Most Google+ posts pertain to content marketing, mobile strategy, marketing technology and developing digital audiences. 

I oversee FootballClubRankings.com, and work as sports commentator for WTYM Radio, plus I make occasional appearances football/soccer shows.