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Michael Rizzo
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Michael Rizzo

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New #espresso  I rated yesterday:

https://instagram.com/p/5zxpdHrN_y/

Follow me for more ratings, and if you're a roaster, get in touch, so I can rate your espressos as well.
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Following, thanks!
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Michael Rizzo

Discussion  - 
 
My highest rated new coffee, so far this summer:

https://instagram.com/p/4_zHTvrN6U/
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Michael Rizzo

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Milan's Missing Plan

It’s crystal clear AC Milan have no plan and I’m going to spell it out very clear. There is only one way, again one way to win trophies, you need to have elite players. There are only two ways to get elite players. A club can either buy them or develop them. The strategy for winning trophies in football is that simple. I find that the majority of soccer/football fans are attracted to shinny objects and have no understanding of sports strategy. So again I’ll spell it out:

In order for Milan to win trophies they need elite players, to get elite players they must either buy them or develop them. However Milan’s seems to have absolutely no plan to achieve this, as evident through their recent transfers. 

Milan should look no further than Juventus as a model club. Juve were able to buy young players with upside and develop them into elite players. Moratta, Pogba, Vidal, are all players Juventus acquired and developed into elite players. They’re continuing this strategy with the likes of Komen, Dybala, Sturaro, and Pereyra. Given Milan current situation they should be investing in younger players with upside potential, in hopes of fielding a squad capable of competing with Juventus in a couple of seasons. This clearly has not been the plan to date.

Andrea Bertolacci – Not remotely convinced he has the potential to become an elite player.
Carlos Bacca – He’ll be 29 once the season starts, and is on the downside of his career. He’s worth less with each passing game. 
De Jong resign – Those who think De Jong is an elite defensive mid, you’re completely mistaken. At his current age, he only has only downside potential from now on playing as a defensive mid. The only way this makes sense is to play him as CB, something Milan simply won’t explore. 
Luiz Adriano – He is a good player, but doesn’t make sense for this team, as he is only taking playing time away from someone with more upside. 
Jose Mauri – Does fit the mold, and I hopes he develops, unfortunately for him Milan might not let him see the field.

Overall I’m not seeing any strategy here.

If you’re going to buy players, buy players who are elite players or buy players with the potential to become elite players. There are only three players in the Milan ranks with the potential to become an elite player:  SES, Mastour, and Niang, however all the summer moves by ACM negatively impact their chances for playing time and development.

The area Milan should be investing heavily in is their defense, but we have yet to see them make an impactful move.

Until Milan has a plan in place to develop young players or until they spend big money to purchase elite players, there is no chance they’ll see new trophies filling the halls of Casa Milan.
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Michael Rizzo

Content Marketing  - 
 
Good is not good enough in today's digital landscape, your content needs to resonate.

5 Guidelines for Creating Quality Content:Guidelines for Creating Quality Content to get results

https://www.linkedin.com/pulse/impactful-content-marketing-5-keys-creating-quality-michael-rizzo?trk=hp-feed-article-title

#contentmarketing
Today, brands large and small are creating more content on more channels than ever before. However most brands take the easy road when it comes to creating content, and not surprisingly most brands are failing to deliver impactful results through their content marketing. When I speak about marketing I sometimes compare marketing to a first date. What you say, your appearance, it’s all scrutinized. In today’s digital world, every interaction is li...
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How to identify what keywords to target for your content?

The +Rand Fishkin WBF today was good and I completely agree with him about creating content that is better than anything else out there. But how to your know what to target?

https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday

1. how do you know which term or terms to target?
2. Which tools do you use?  and what do they provide you? 

Any feedback, is appreciated. 

#seo   #contentmarketing  
If we're talking about creating "good, unique content" and are hoping for it to rank in competitive SERPs, we're not setting the right bar. In today's Whiteboard Friday, Rand shows us what we should be going for instead.
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Michael Rizzo

Coffee Reviews  - 
 
Tried CraftCoffee

The batch I received from them - a Ferris Coffee from Columbia, was actually quite good. 

https://instagram.com/p/2v_LlnLN30/
“Unique with every taste. @ferriscoffee via @craftcoffee; Huila #Columbia. Cherry bursts & rolling rich flavor. #MRespressorating: 91pts. #coffee #espresso…”
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Love Huila Colombian coffee
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Best Wine I've had so far this summer: 

https://instagram.com/p/5mt7HGLN7h/

Also check out my wine ratings - All wines are under $20, most around $10-12.

https://instagram.com/explore/tags/mrwinerating/
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Bonjour cc
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Sub domain URL?

A business unit uses a sub domain - What is the SEO recommendation - to use the www. or not?  ie. 

group.mysite.com  or
www.group.mysite.com

Thanks
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Michael Rizzo's profile photoMike Segveld's profile photo
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+Michael Rizzo It could be personal choice to use a domain without www. There is no benefit attached to it, at least to the best of my knowledge.
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Michael Rizzo

Discussion  - 
 
Good is not good enough in today's digital landscape, your content needs to resonate.

5 Guidelines for Creating Quality Content to Get Results

https://www.linkedin.com/pulse/impactful-content-marketing-5-keys-creating-quality-michael-rizzo?trk=hp-feed-article-title
Today, brands large and small are creating more content on more channels than ever before. However most brands take the easy road when it comes to creating content, and not surprisingly most brands are failing to deliver impactful results through their content marketing. When I speak about marketing I sometimes compare marketing to a first date. What you say, your appearance, it’s all scrutinized. In today’s digital world, every interaction is li...
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Michael Rizzo

Questions  - 
 
Noindex impacting Google Analytics?

I had a horrible mistake on the homepage of one my website, and put a "no index" tag on it for a few days. Interestingly, site content in my GA account is showing 0 visitors to that page, so I'm wondering if the Noindex somehow stopped or impacted Google Analtyics as well. Thoughts???
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also all "meta tags" after "index" must and have to be done in HTML source but have no large impact to GA as well.. not all "meta" tags - cyrpto knowledge starts here.. 
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Michael Rizzo

Under $20 finds  - 
 
My Reviews of Reasonable Wines

You can also check out my wine ratings on Instagram under the tag: #mrwinerating

https://instagram.com/explore/tags/mrwinerating/
Photos and videos with the hashtag ‘mrwinerating’ on Instagram
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Michael Rizzo

Discussion  - 
 
Anyone have any recommendations for Content Marketing or Inbound Marketing Conferences this summer? 

Please Share!
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Have them in circles
402 people
Ivan Strundzev's profile photo
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Work
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Digital Marketing Strategist
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Digital Marketing Strategist, Innovator, Proprietor of FootballClubRankings.com, Sports Commentator & a Coffee + Wine Connoisseur
Introduction
Digital Strategist for Direct Energy Business, working on bringing technology, innovation & engagement to the energy industry. Most Google+ posts pertain to content marketing, mobile strategy, marketing technology and developing digital audiences. 

I oversee FootballClubRankings.com, and work as sports commentator for WTYM Radio, plus I make occasional appearances football/soccer shows.