Hi +Martin Bailey
. I've just finished reading through your article on 'Exporting for Web'. I always find it interesting to hear about how others approach this part of the all-important process.
One question for you: do you give thought to the type of device or platform your images are being displayed on in terms of whether it's a desktop or a mobile when exporting the file? I see in your article that you export as Jpg with the embedded color profile (which I do to), but in terms of file size, dimensions etc, do you have a preference in mind, or do you trust that each platform will re-size the image for it's own needs? I know that the iPhone is particularly good at this provided the site is 'mobile friendly' and these days most platforms such as Sqaurespace, Photoshelter and most of the good Wordpress themes will do right by us all in this regard, but I would still be curious to know if you have some sort of 'optimized for mobile' export preset perhaps?
The reason I ask is because, you have a far larger audience than I do, obviously, but I get around 400 visitors a week and the breakdown of traffic fluctuates between about 20% - 40% of visitors visiting from a mobile device (Safari for iOS is a popular browser for example). With this in mind I started to export images using smaller file sizes and even looked for a gallery solutions for my clients that were optimized for mobile first and foremost, thinking that this is possibly a trend that will see more and more visitors finding my site on their smaller-screened device. Squarespace does claim that if you upload a good hi-res version of your image it will then create 7 or so different copies each optimized for different devices and platforms and will then present the most appropriate to the visitor depending on what they're using. But, this doesn't always feel smooth to me. As such I tend to export images and simply leave them at about 150Kb in size, sometimes a little less and leave the rest up to Squarespace and each persons individual browser and device. I guess we can't cater for everyone individually.
One specific example is that my most recent wedding client doesn't have a laptop or PC (or Mac) at home and was viewing all of her wedding photographs on iPhone and iPad (I was surprised!). All images I present to clients are effectively optimized for print (outputs sharpening and exposure etc), but this doesn't always feel right when looking at an often over-bright iPad screen.
This was a bit of a waffle, sorry for the long post, but would be interested to hear your thoughts.
Thanks in advance.