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Michael Pranikoff
Works at PR Newswire
Attended Syracuse University
Lives in Washignton, DC
636 followers|45,265 views
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Work
Occupation
Global Director, Emerging Media at PR Newswire
Employment
  • PR Newswire
    Global Director, Emerging Media, 1998 - present
  • MacNeil / Lehrer Productions
    Research, 1996 - 1998
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Currently
Washignton, DC
Previously
Ormond Beach, FL - Syracuse, NY - Arlington, VA - Alexandria, VA
Story
Tagline
Passionate about emerging media and new ways to tell your story
Introduction

Michael is the Global Director of Emerging Media at   PR Newswire where he has worked since 1998.  He works with staff & clients on advising / educating on how to best communicate messages in an emerging media world.  He is a frequent speaker, author, commenter, and blogger on PR, Content, Marketing, Social Media, and future trends.  Also, a lover of the arts and the beautiful game....aka Soccer.

Find out more About Me

My Slideshare

I contribute to the PR Newswire Beyond PR Blog

My ProfNet Connect Page

My Twitter Feed

My LinkedIn Page

Bragging rights
Playing soccer for 30 years and still have one good knee; I've spoken to audiences and given seminars in over 10 countries and 35 US States on the role of Emerging Media in Public Relations & Marketing
Education
  • Syracuse University
    Speech Communications; Minor in Political Science, Theater, International Affairs, 1992 - 1996
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Michael Pranikoff

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More evidence on the importance of organic search.  Are you more focused on social media channels or on what kind of content will drive organic search results for your brand? 
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Michael Pranikoff

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Great post by +Sarah Skerik on where the value of the press release is right now....but we also know that this could change very quickly should people figure out how to abuse.  
Press releases can once again top results in Google News, but it's a gift PR practitioners should use wisely, lest Google take away the privilege.
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Michael Pranikoff

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The shift continues from journalist to #brand #journalism. 
LinkedIn extended its streak of poaching journalists from traditional news organizations, reaching into The Wall Street Journal and Fortune for editors.
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Michael Pranikoff

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A whole new era in tech blogs is beginning.  
The venerable Apple blog was old school in all the right ways.
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Michael Pranikoff

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Experience the next generation of consumer electronics through more than 100 TI product demonstrations at 2015 International CES
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Michael Pranikoff

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You’ve created a fantastic transmedia communications campaign. It’s been unleashed on the wire, all of your corporate social channels and you’ve even crafted the perfect pitch for your media list. All the boxes are ticked for a successful campaign, right?
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Michael Pranikoff

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So happy to be involved with a company that helps great stories find audiences....and this is a great story.  We should all #LeanInTogether  ! 
NBA and WNBA Partner with LeanIn.Org to encourage men to support equality at home and at work
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Michael Pranikoff

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How can you write an effective press release today?  Here's some tips. 
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Michael Pranikoff's profile photoMarc Harty's profile photo
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That's my impression as well.
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Michael Pranikoff

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Data is data...just numbers.  It's the insights or the story that the data is telling that really gets the story.   This is a great post about how to make that data into a real story. 
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Michael Pranikoff

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This is a great primer for trends in News Releases going into 2015! 
CNW Group's Beyond the Wire blog connects public relations, investor relations, communications and media professionals with the tools and insights they need to work more efficiently and be more successful.
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Michael Pranikoff's +1's are the things they like, agree with, or want to recommend.
Nate Elliott's Blog
blogs.forrester.com

Ever wonder how you compare to the top brands in your use of Facebook, Twitter, and other social networks?

Twitter's Moment - Stratechery by Ben Thompson
stratechery.com

Twitter has had a rough stretch, and most are pessimistic about its chances. I was previously, but I think the upside is looking much bright

YouTube Beats Facebook in Surfacing Brands’ Older Videos, Study Says - WSJ
www.wsj.com

A new study from Visible Measures found that Google Inc.'s YouTube can help extend the shelf life of brands’ video content.

Why visitors only read 20% of your web page
econsultancy.com

Twenty percent? Please tell me you’re joking. I don’t spend hours crafting a perfectly worded article only to have four-fifths of it ignored

ROBERT HALF PREDICTS 4.1 PERCENT INCREASE IN AVERAGE STARTING SALARIES F...
www.multivu.com

New Salary Guides Show Salary Ranges, Hiring Trends for More Than 750 Occupations

Search Engines Are Main Source Of Web Site Traffic To Top Retailers
www.mediapost.com

The top 1,000 retailers find that search engines deliver 41% of their Web site traffic -- significantly higher than any other source -- but

How to Write Better Titles Using Data-Driven Strategies | SEJ
www.searchenginejournal.com

How much time did you put into the title of your last blog post? If your answer was, "Not much" don't worry, you're not the only one.

CNW | Why storytelling today is about making it easy to retell your story
cnw.newswire.ca

You’ve created a fantastic transmedia communications campaign. It’s been unleashed on the wire, all of your corporate social channels and yo

Google's on-again/off-again relationship with press releases
www.prdaily.com

Press releases can once again top results in Google News, but it's a gift PR practitioners should use wisely, lest Google take away the priv

Why 2015 will be the Year of Social Video
greatfinds.icrossing.com

During Social Media Week in New York City, I was specifically interested in conversations around the future of video and how to best leverag

LeanIn.Org Launches “#LeanInTogether” Public Service Campaign
www.multivu.com

NBA and WNBA Partner with LeanIn.Org to encourage men to support equality at home and at work

Michael Sebastian.
adage.com

LinkedIn extended its streak of poaching journalists from traditional news organizations, reaching into The Wall Street Journal and Fortune

Blog | The 8 Golden Rules of Writing Great Press Releases
www.prnewswire.com

The news release has evolved greatly over the last 20 years since the advent of the online world; it is no longer just the domain of journal

Brand Content in the Age of the Selfie
www.prnewswire.com

I got married last November. It was a great day that was immortalized online via all of my social channels when my husband took his phone, p

Inside the Buzz-Fueled Media Startups Battling for Your Attention | WIRED
www.wired.com

Type By Dirk Fowler It’s like a parody, spending time in a well-funded startup’s office, with exposed brick walls and Great Big Screens Show

Blog | How to Turn Your Data Into Stories
www.prnewswire.com

Have you heard that including numbers in your media pitch will attract journalist attention? Apparently, so has everyone else. Over the holi

Love this place! Healthy delicious food every time!
Public - 6 months ago
reviewed 6 months ago
2 reviews
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