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Michael O'Neill
Writer, reader, former teacher. Interested in creativity, innovation and quality in software development, product identity, and communications.
Writer, reader, former teacher. Interested in creativity, innovation and quality in software development, product identity, and communications.

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Anyone have any reference sites for using schema markup in higher ed to describe the rich relationships between:
Parent University <-> College(s) Within the University <-> Degree Programs within the Colleges... not to mention all the classes, educational events, faculty, staff, departments, etc...

I'm starting to map things out using CollegeorUniversity for both the University and the Colleges within it and EducationalOrganization for some of the degree programs/departments within a college...

If there's a reference or exemplar site around, I'd love to see it. :)

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Use Google Site Search? Unless it's an April Fool's joke, you won't be soon. Google is set to end the paid version of site search tool used by many sites. It will stop accepting license renewals as of April 1.

Your only option left will be to use the version that runs ads on your site search queries, or find another solution.

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Possibly Google's most helpful video yet: How to Hire for SEO.

#seo #hcmktg #webmaster

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“The single biggest decision you make in your job—bigger than all the rest—is who you name manager. When you name the wrong person manager, nothing fixes that bad decision. Not compensation, not benefits—nothing.”

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"It’s easy to resort to hyperbole in columns like this. But I have thought long and hard about the sentence that follows this one. This is, by some way, the most important speech in marketing since Unilever’s then-CEO Niall FitzGerald laid out his “path to growth” in 1999 and started the era of brand consolidation that continues to this day.

In one short speech Pritchard attempted to reassert P&G’s leadership position as the most important marketing company in the world, make programmatic ad buying transparent, fix global viewability standards, remove the walled gardens and establish a new level of probity in all agency contracts."

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Google begins operating its own Root Certificate Authority:

"If you are building products that intend to connect to a Google property moving forward you need to at minimum include the above Root Certificates. With that said even though we now operate our own roots, we may still choose to operate subordinate CAs under third-party operated roots."

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"In 2017, CMOs will spend more on content marketing assets than on product marketing assets."

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"Agencies continue to cling to the notion that clients want creativity and service, but what [clients] really want is shareholder value. Agency executives have been completely deaf to the economics.”

Creativity still matters, but unless you can anchor the discussion in measurable data and results, your creative idea is worth nothing. That’s why I hate the traditional term AOR—Agency of Record? What does that mean? To survive into the future, agencies must become Agencies of Return. To do that, you have to be prepared to measure everything that you do, and take an honest look at your own results.

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Art Markman on creativity in the workplace:

"If an organization truly wants creativity, it has to start by hiring more people than it needs just to complete the tasks required for the company to stay afloat. Much has been made of Google’s 20% time, in which employees were encouraged to spend 20% of their time on new ideas. While there has been some discussion about how this policy has actually been implemented in the company, I think it is correct that you need to hire 10-20% more people than you actually need to complete jobs if you are going to give everyone an opportunity to develop their creative skills."

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Does your institution offer courses or educational content? Claim the new Courses rich snippet from Google with just a little bit of schema markup.

Originally described for online courses, Google's documentation appears to pertain to all types of courses...
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