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Michael O'Neill
Works at Geonetric
Attended University of Connecticut
Lives in North Liberty, IA
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Michael O'Neill

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Way to go, Ben!  
 
Please join us in congratulating Ben Dillon, our Chief Strategy Officer, on his recent appointment to the eHealthcare Strategy & Trends Editorial Advisory Board!

We look forward to seeing his strategic insights continue to shape the industry in this new capacity!
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Does your physician directory support the search and filter behavior consumers use when shopping online?

#hcmktg  
Understand how hospital websites can support the search and filter behavior exhibited by users looking for physicians online.
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Michael O'Neill

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cute!
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I’ve been involved since we first started testing authorship markup and displaying it in search results. We've gotten lots of useful feedback from all kinds of webmasters and users, and we've tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we've also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we've made the difficult decision to stop showing authorship in search results. 

(If you’re curious -- in our tests, removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads. We make these kinds of changes to improve our users’ experience.)

On a personal note, it's been fun and interesting travelling the road of authorship with all of you. There have been weird quirks, bugs, some spam to fight, but the most rewarding thing has been (and will continue to be) interacting with webmasters themselves. We realize authorship wasn't always easy to implement, and we greatly appreciate the effort you put into continually improving your sites for your users.  Thank you!

Going forward, we're strongly committed to continuing and expanding our support of structured markup (such as schema.org). This markup helps all search engines better understand the content and context of pages on the web, and we'll continue to use it to show rich snippets in search results.

It’s also worth mentioning that Search users will still see Google+ posts from friends and pages when they’re relevant to the query — both in the main results, and on the right-hand side. Today’s authorship change doesn’t impact these social features.

As always, we’ll keep expanding and improving the set of free tools we provide to make it easier for you to optimize your sites. Thank you again, and please keep the feedback coming.
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Integrating a digital health library on your hospital website is more than just adding a link to it in your main navigation.

#hcmktg  
 
Licensing a health library is the right decision for most organizations. It promotes your hospital’s expertise, helps serve patient education needs, and helps fill waiting room seats and physician schedules. But just licensing a health library does little to help you realize these benefits. In fact, the value your organization gets from its health library is directly related to how effectively it is integrated with your website. A health library that is merely attached to a website provides visitors with a clickpath to health information, but returns little of the value that a fully integrated health library does.
Learn the eight steps for successfully integrating digital health content on your hospital website. Integration is more than just attaching a library...
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Michael O'Neill

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I get it. Writing marketing copy is hard work. And when you're writing about some pretty advanced engineering, it gets harder still. 

But it's no excuse for resorting to meaningless fluff with a clever tone. 

Unfortunately, that's just what Oral-B did in a recent magazine advertisement for their new Oral-B Black toothbrush.

Instead of selling the consumer on the benefits of the six brushing modes (which cost money and time to engineer...ostensibly for some toothy benefit), we get a pitch about over-engineered toothbrushes and better sleep.

If I were Oral-B, I'd fire my marketing agency and ask for a refund.

#marketing  #marcom #copywriting
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Interesting.

I'd submit that it's devoid of benefit, and offers me nothing to make me care enough to buy it.

It also suggests that the product is over-engineered, and that I'm going to pay for things I won't/don't care about. Perhaps don't even need. (Their positioning, not mine.)

I'm not sure this even rises to the Apple mark...  But I agree, the proof is in how this ad performs.
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You've invested in a CMS and in a content strategy for your website. But do you use propinquity to connect your guidance with content?

#hcmktg  
With the recent release of VitalSite 8.0, we introduced Notes, a helpful new feature designed for the teams and individuals responsible for planning, creating and maintaining the content of hospital websites.
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Michael O'Neill

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If you're not investing in physician ratings and reviews, you may lose a significant first-mover advantage in your market. #hcmktg   #hcsm  
 
Like it or not, your physicians are already being rated and reviewed. In many cases, it’s off your website and on third-party sites where you have little to no control over what gets published. To add insult to injury, these third-party physician rating sites steal organic search traffic away from your own website and physician profile pages.

It's time to embrace the brave new world of physician promotion, and by so doing, drive traffic to, engagement with and appointments from your physician directory...
Many healthcare organizations are leery of physician ratings and reviews, but implementing them on your website can convey a first move advantage. Learn how
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How is your content working for you? #contentmarketing   #quote  
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Whatever the reason, the fact that authorship embellishments have been removed from search is much less of a surprise than the fact that Google is no longer parsing the rel="author" authorship markup itself.
Google has stopped the Google Authorship experiment, but what are the implications for your content, authors, and the idea of author rank? Find out here.
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+Michael O'Neill thanks for sharing! 
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schema.org ver. 1.4:  the "example update"

As reported by +Dan Brickley on the schema.org blog, schema.org version 1.4 has been released, "focussing on improved examples."
http://bit.ly/1iSTm4C

Some of the new examples include:
- the recently added workPerformed property, which relates an Event to a CreativeWork preformed at the event
- JSON-LD examples for MusicEvent
- many more examples for types related to local businesses

Its great to see some of the more esoteric schema.org properties and mechanisms (from the layman's perspective:) used in examples, such as the sameAs property declared using the <link> element (as per the call-out image).

And of course it wouldn't really be a schema.org update without the inclusion of fixes for problems identified by +Dan Scott, would it? :)

Great stuff Dan (et al.)!  Now for 1.5 ... schema.org/Website? :)

#schemaorg   #jsonld   #events  
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Michael O'Neill

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Do you like the internet? Tell the FCC to protect it!

The FCC has proposed rules that would allow paid "fast lanes" on the internet. Many people (including me) not to mention hundreds of tech companies like Amazon, Twitter, Facebook, Google, and Microsoft, Yahoo--plus tons of startups--worry that the FCC's proposed rules will break the internet in very bad ways.

So here's where the internet needs you. If you feel strongly that the the internet need protection from paid fast lanes, join me in telling the FCC to protect the internet. It's easy to do! Here's how: 

1. Go to http://apps.fcc.gov/ecfs/hotdocket/list and look for docket number 14-28 ("Protecting and Promoting the Open Internet") and click on 14-28.

2. Enter your name, address, and your comments. Hit the submit button and confirm your comment on the next page. That's it!

For example, I'll be writing that "the FCC should protect net neutrality by reclassifying broadband providers as common carriers under Title II."

But it literally takes under a minute to give your opinion to the FCC. Write whatever you feel, but if you like the internet and want it protected, you need to tell the FCC now. Right now, there's 21,549 comments on the FCC's proposed rules. I think there should be at least a hundred thousand comments from people on the web telling the FCC not to allow paid fast lanes on the net. Please tell the FCC what you think!
Over at The Verge, editor-in-chief Nilay Patel is urging his readers to contact the Federal Communications Commission and urge the regulator to stand up for consumer protections, competition and to...
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Work
Occupation
Technical Writer
Employment
  • Geonetric
    Product Communications Specialist, present
  • MetaCommunications
    Director of Presence and Communications
  • MetaCommunications
    Technical Writer
  • Hewlett-Packard
    Technical Writer
  • Worcester State College
    Adjunct Professor
  • University of Connecticut
    Adjunct Professor / Special Topics Lecuturer
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
North Liberty, IA
Previously
Holden, MA - South Willington, CT - Worcester, MA
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Tagline
Writer, reader, former teacher. Interested in creativity, innovation and quality in software development, product identity, and communications.
Education
  • University of Connecticut
    English Lit
  • Worcester State College
    English Lit
  • University of Iowa
    English/Writing
Basic Information
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Other names
MJ O'Neill, Michael J. O'Neill, M.J. O'Neill, Michael ONeill
Michael O'Neill's +1's are the things they like, agree with, or want to recommend.
General principles when thinking about roles
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"What is the right thing to do?" NOT "Is this part of my job?" Reference: John Shook on responsibility-focus versus authority-focus; see Man

Geonetric
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Geonetric helps hospitals and health systems implement innovative Web strategies to engage patients and communities online.

Recall for Nissan Transmission Failures? NCCC Petitions for Investigation.
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NCCC has received a number of complaints in regards to sudden, catastrophic transmission failures in Nissan Pathfinder, Frontier and Xterra

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Access everywhere. Google Drive is everywhere you are—on the web, in your home, at the office and on the go. So wherever you are, your stuff

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The Garden Takes Root. Submitted by mojoneill on Sun, 05/22/2011 - 16:28. Well, aside from getting sued by our former landlord, we&#39;ve be

Occupy Wall Street: Video Allegedly Shows NYPD Officer Striking Proteste...
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Company Makes Custom Stuffed Toys Out of Children’s Drawings
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Child's Own Studio does something pretty neat: If you supply the studio with a drawing a child made, the studio will produce a stuffed toy u

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Konto erstellenAnmelden. Home. KategorienVideo hochladen. Hallo, dies ist keine Werbeunterbrechung. Du verwendest einen veralteten Browser,

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The Garden Takes Root. Submitted by mojoneill on Sun, 05/22/2011 - 16:28. Well, aside from getting sued by our former landlord, we&#39;ve be

Job Openings - Geonetric
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Whether you&#39;re a sky&#39;s-the-limit creative type, a by-the-numbers code geek or a list-driven project manager, you&#39;ll find great c

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We understand your unique challenges, the many stakeholders typically involved in your online programs, and your various audiences. We have

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Project management, software development and team building in real life.