(If you’re curious -- in our tests, removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads. We make these kinds of changes to improve our users’ experience.)
On a personal note, it's been fun and interesting travelling the road of authorship with all of you. There have been weird quirks, bugs, some spam to fight, but the most rewarding thing has been (and will continue to be) interacting with webmasters themselves. We realize authorship wasn't always easy to implement, and we greatly appreciate the effort you put into continually improving your sites for your users. Thank you!
Going forward, we're strongly committed to continuing and expanding our support of structured markup (such as schema.org). This markup helps all search engines better understand the content and context of pages on the web, and we'll continue to use it to show rich snippets in search results.
It’s also worth mentioning that Search users will still see Google+ posts from friends and pages when they’re relevant to the query — both in the main results, and on the right-hand side. Today’s authorship change doesn’t impact these social features.
As always, we’ll keep expanding and improving the set of free tools we provide to make it easier for you to optimize your sites. Thank you again, and please keep the feedback coming.
As reported by on the schema.org blog, schema.org version 1.4 has been released, "focussing on improved examples."
Some of the new examples include:
- the recently added workPerformed property, which relates an Event to a CreativeWork preformed at the event
- JSON-LD examples for MusicEvent
- many more examples for types related to local businesses
Its great to see some of the more esoteric schema.org properties and mechanisms (from the layman's perspective:) used in examples, such as the sameAs property declared using the <link> element (as per the call-out image).
And of course it wouldn't really be a schema.org update without the inclusion of fixes for problems identified by , would it? :)
Great stuff Dan (et al.)! Now for 1.5 ... schema.org/Website? :)
#schemaorg #jsonld #events
The FCC has proposed rules that would allow paid "fast lanes" on the internet. Many people (including me) not to mention hundreds of tech companies like Amazon, Twitter, Facebook, Google, and Microsoft, Yahoo--plus tons of startups--worry that the FCC's proposed rules will break the internet in very bad ways.
So here's where the internet needs you. If you feel strongly that the the internet need protection from paid fast lanes, join me in telling the FCC to protect the internet. It's easy to do! Here's how:
1. Go to http://apps.fcc.gov/ecfs/hotdocket/list and look for docket number 14-28 ("Protecting and Promoting the Open Internet") and click on 14-28.
2. Enter your name, address, and your comments. Hit the submit button and confirm your comment on the next page. That's it!
For example, I'll be writing that "the FCC should protect net neutrality by reclassifying broadband providers as common carriers under Title II."
But it literally takes under a minute to give your opinion to the FCC. Write whatever you feel, but if you like the internet and want it protected, you need to tell the FCC now. Right now, there's 21,549 comments on the FCC's proposed rules. I think there should be at least a hundred thousand comments from people on the web telling the FCC not to allow paid fast lanes on the net. Please tell the FCC what you think!
P.S. Yandex did not parse anything from Amazon URL either.
But it's no excuse for resorting to meaningless fluff with a clever tone.
Unfortunately, that's just what Oral-B did in a recent magazine advertisement for their new Oral-B Black toothbrush.
Instead of selling the consumer on the benefits of the six brushing modes (which cost money and time to engineer...ostensibly for some toothy benefit), we get a pitch about over-engineered toothbrushes and better sleep.
If I were Oral-B, I'd fire my marketing agency and ask for a refund.
#marketing #marcom #copywriting
I'd submit that it's devoid of benefit, and offers me nothing to make me care enough to buy it.
It also suggests that the product is over-engineered, and that I'm going to pay for things I won't/don't care about. Perhaps don't even need. (Their positioning, not mine.)
I'm not sure this even rises to the Apple mark... But I agree, the proof is in how this ad performs.
- GeonetricProduct Communications Specialist, present
- MetaCommunicationsDirector of Presence and Communications
- MetaCommunicationsTechnical Writer
- Hewlett-PackardTechnical Writer
- Worcester State CollegeAdjunct Professor
- University of ConnecticutAdjunct Professor / Special Topics Lecuturer
- University of ConnecticutEnglish Lit
- Worcester State CollegeEnglish Lit
- University of IowaEnglish/Writing
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