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Michael Nelson
Works at Centripetal Network Consulting
Attended Duke University, The Fuqua School of Business
Lived in Washington, DC
22,463 followers|420,922 views
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Michael Nelson

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Great reminder that marketing isn't just a cognitive undertaking!  Cheers +Dawn Abraham 
 
Hi Peeps~Success Tip~The best way to motivate your audience to respond to any promotion engage BOTH their minds and their hearts. XOXO 
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HootSuite gets ever better!
 
If you like HootSuite, you're going to love this!

I noticed something new the other day. While creating a post within HootSuite that I was going to schedule out to Twitter, I saw that now, next to the AutoSchedule button, there was a new gear icon there that I'd never seen before. Intrigued, I clicked it and found that at some point recently, +HootSuite had added settings for AutoSchedule!

Now, much like Buffer, you can pick and choose which days you want AutoSchedule to post on, how many times a day, and even the hours during which you want those posts to be shared.

Take a look at what the little owl left us and be sure to give some thought to how you want your own settings to work.

What do you think? Is this better than Buffer?

#HootSuite   #SocialMedia   #SocialMediaManagement  
HootSuite has added a Buffer-like option to set which days of the week you want to share AutoScheduled posts, and how many times per day.
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How To Monetize Your Established Brand

Do you have a robust social presence?  If so, you have a brand and this article will help you monetize your brand in a few simple steps.

Read the full article here:  http://thecogentcoach.com/how-to-monetize-your-established-brand

Many of my clients and connections have robust social brands, but lack a plan or the skills to monetize their presence.  They have blogs, followers on social media and active relationships.  But, for all their efforts and successes, they have trouble translating their work into profit.

Let me know if you have any questions in the comments below!

#brand #monetize #mua
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+24-7 Press Release Newswire thanks, really critical to know before trying to monetize!
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Check out the latest version of +Daniel Stock's circle!
 
✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦
HERE'S VERSION 53 OF MY SHARED PUBLIC CIRCLE
UPDATED TUESDAY 3/25/2014
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These are the best of the best engagers from all walks of life. Give yourself a little diversity and add these great people to your circles.

➤ To be added into the next share, follow these simple steps:  

1) Plus the original post

2) Share this circle publicly (and with your circles/extended circles)

3) Comment on the original post when complete!

4) Optional, but greatly appreciated: Support my new page +Meme Binge Any pluses and shares are appreciated!

Note: Add this circle weekly so you can get the new members!  

#circleshare #circlesharing #sharedcircles #sharingcircles #sharedpubliccircles #sharedcircleoftheday #circlesunday #share #shared #followers #addcircles #publicsharedcircles #share #addpeople #addcircle #addfriends #circle #empireavenue #socialmedia #dstockblog #memebinge
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12 Simple Steps To Look People in the Eye Digitally

Building relationships is critical for sales, but how do you successfully build relationships digitally?  This article by Ted Rubin lists 12 easy to implement ideas for “looking people in the eye digitally.”

Read the full article here:  http://thecogentcoach.com/12-steps-to-look-people-in-the-eye-digitally

I’m a big fan of #4 and # 7 to make the relationship more personal and begin a dialog.

Let me know what step you would add or which one is working best for you in the comments below!

#digitalmarketing #smallbiz #socialmedia
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You're welcome +Michael Nelson. Speaking of digital marketing, I'd encourage you to read this article too: http://www.blog.infinit-o.com/does-your-marketing-department-know-what-they-are-doing/ Some digital marketers may find it useful as well. Cheers!
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Michael Nelson

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nice review, thanks
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Michael Nelson

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Great read on creativity!  h/t +Paul Biedermann 
 
12 Most Pervasive Lies About Creativity http://12most.com/2014/04/07/12-pervasive-lies-creativity/

"I wish I was creative as that guy. I could never be as creative as her. I’m not creative.

These are statements heard around the world on any given day. But what does it actually mean to be creative or have creativity? What does the word “creativity” mean?

The masses have marginalized this word into a crystal goblet for the chosen few. Creativity is not a crystal goblet. This is a lie."

 via Lindsay Price for +12 Most 
#creativity   #inspiration  
Photo credit: Big Stock Photos
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Great read via +Mike Allton 
 
What are the Top Tactics & Goals of Social Media Marketers?

When I took a look at this survey from Adobe and Software Advice on what businesses and marketers were doing and hoping to accomplish on social media, I wasn't too surprised to see that "Use of Photos and Images" was the number one tactic. It's something many of us talk about all the time - you must use great images in your blog and social media posts!

What was surprising though was how the rest of the tactics in use shaked out. And even more surprising was the #1 Goal for social media managers and business marketers - a goal that most of them said they not only were striving for, but achieving. And that was to...

Sorry, no, you'll have to read the article for that!

But I'm truly interested to know what your own experience last year and so far this year has been. What tactics have you employed and which ones have brought you the most success? What have your goals been for social media?

For me, my top goals align perfectly with those from the survey, and my most important tactic has definitely been to step up my game with imagery. What about you?

Thanks, and have a fantastic day!

#SocialMedia   #Marketing   #Business  
Software Advice has partnered with Adobe to put together a Social Media Content Optimization Survey. The results are extremely interesting because they represent, not just what companies and social media marketers are doing and having success with, but also a shift in how social media is perceived by businesses.
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+Michael Nelson thanks for sharing!
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How To Monetize Your Established Brand

Do you have a robust social presence?  If so, you have a brand and this article will help you monetize your brand in a few simple steps.

Read the full article here:  http://thecogentcoach.com/how-to-monetize-your-established-brand

Many of my clients and connections have robust social brands, but lack a plan or the skills to monetize their presence.  They have blogs, followers on social media and active relationships.  But, for all their efforts and successes, they have trouble translating their work into profit.

Let me know if you have any questions in the comments below!

#brand #monetize #mua
1
Add a comment...
 
12 Simple Steps To Look People in the Eye Digitally

Building relationships is critical for sales, but how do you successfully build relationships digitally?  This article by Ted Rubin lists 12 easy to implement ideas for “looking people in the eye digitally.”

Read the full article here:  http://thecogentcoach.com/12-steps-to-look-people-in-the-eye-digitally

I’m a big fan of #4 and # 7 to make the relationship more personal and begin a dialog.

Let me know what step you would add or which one is working best for you in the comments below!

#digitalmarketing   #smallbiz   #socialmedia  
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Work
Occupation
Digital Entrepreneur
Skills
Strategy Creation, Digital Marketing, Social Media Marketing, Business Model Creation, Start Up Launch and Growth, Performance Measurement and Management, Operations
Employment
  • Centripetal Network Consulting
    Managing Partner, 2012 - present
    My partners and I focus on the same outcomes as I do with Cogent Consulting, but our clients are much larger and international. We're working with businesses in entertainment, music production and artists, construction, financial management, fitness and lifestyle, etc. and our clients are in the UK, USA, Australia, Israel, etc.
  • Cogent Consulting Group
    Founder and CEO, 2006 - present
    I work with business owners to first identify their goals and strategy. Then I work to develop and define a business model that can produce the goals and delight their customers. Lastly I create a digital marketing ecosystem that enables the business model to "go live" to reach their goals.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Washington, DC - Japan - Germany - Corpus Christie, TX - Pensacola, FL - New Ulm, MN
Story
Tagline
I'm Michael Nelson, a pioneer in Circumstance Marketing for digitally engaged businesses
Introduction
I increase business valuation and revenue for my clients via strategic digital marketing.  My program works in three phases; strategy development, business model definition and then creating a digital marketing ecosystem that brings more visitors, more leads and more sales.  I love to not only deliver results, but a capability for my clients.  Once our work is complete, my clients are able to continue to create inspiring results for themselves.


Michael Nelson

I'm the founder and CEO of The Cogent Consulting Group and co-founder and Managing Partner of Centripetal Network Consulting.

Contributor to Curatti.

Bragging rights
I've consulted on strategy and process improvement with the Executive Office of the President and bring that same level of attention to my small business marketing and business coaching services.
Education
  • Duke University, The Fuqua School of Business
    MBA
  • St. Olaf College
    History
Basic Information
Gender
Male
Looking for
Networking
Other names
The Cogent Coach
Michael Nelson's +1's are the things they like, agree with, or want to recommend.
How To Monetize Your Established Brand
thecogentcoach.com

Many of my clients and connections have robust social brands, but lack a plan or the skills to monetize their presence. They have blogs, fol

12 Steps To Look People in the Eye Digitally
thecogentcoach.com

Make meaningful connections digitally, 12 great ideas!

9 Easy Steps to Creating Twitter Leads
www.slideshare.net

A quick process to create leads for your small business on Twitter. Twitter is one of the most powerful tools a small business has for engag

Who Else Wants a Spanking for Imbecilic Word Usage?
www.freelancewritingdreams.com

Here’s a word problem pop quiz: Let’s say you’ve heard a certain fancy-sounding word every so often and even read it in print a couple of ti

9 Easy Steps To Create Twitter Leads
thecogentcoach.com

If you're selling services or higher end products, you know that a conversation is the most powerful selling tool and Twitter is a great way

How To Double Your Leads And Sell More With Twitter
thecogentcoach.com

Use Twitter to enhance your digital marketing. Use this easy technique to make it twice as effective for your small business marketing!

Why Blogs Don't Work - Everybody Tells You To Have a Blog, Nobody Tells ...
www.centripetalnetwork.com

How many times have you heard that you need a blog for your business? Digital marketing gives us the perfect platform for successful inbound

Little Known Ways to Blog to Drive Your Small Business Marketing Engine
thecogentcoach.com

Everybody tells you to have a blog to help your small business marketing, but little useful information on how to blog for marketing impact

Motives Lipstick, Lipgloss and Motives for La La Lipgloss | Beauty Motiv...
www.beautymotivates.com

Motives Lipstick, Lipgloss and Motives for La La Lipgloss Hey guys! I have been lucky enough to b...

Market America Internet Marketing Strategy Session Highlights
www.beautymotivates.com

Market America Internet Marketing Strategy Session Highlights We were fortunate to be asked to attend a fantastic session on the future o...

Raquel Rocks! Get the look. | Beauty Motivates
www.beautymotivates.com

Raquel Rocks! Get the Look. Eye base to hold your shadow and pop the color, trios with highly pigmented color, glitter pots and adhesive to

Here's How To Find The Story In Your Data - Curatti
curatti.com

This is the introduction to what will be a sporadic series on Data Story in Social Media. Over time, individual aspects will be delved into

Millennials, You are Your Brand
curatti.com

In the new world for Millennials, the paradigm is personal branding. And it's only becoming more personal.

Content Curators Must Do This First to Build Trust - Curatti
curatti.com

What is the one essential ingredient for success that most curators of information miss? Is it relevant content? No. Is it a review for each

Unique Challenges of Small Business Marketing
thecogentcoach.com

Digital marketing is a brilliant addition to any small business. The infographic below presents some of the typical challenges faced by B2B

Build Communities that Convert – Here’s How - Part 1 - Curatti
curatti.com

Sometimes I forget just how long I’ve been managing online communities. Whether it was my guild in Everquest, the OSU Dodgeball Club on Mysp

7 Powerful Ways Stories Connect You with Your Customers - Curatti
curatti.com

I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer sto

5 New SEO Secrets that Will Shift Your Business into High Gear - Curatti
curatti.com

"New SEO" based on content & social marketing spins different than old "optimize everything" SEO. Here are 5 New SEO Secrets to help your co

Common, But Unique Approach To Creating Leads
thecogentcoach.com

Did you know that over 75% of business owners struggle with marketing (SBA study)? It makes sense, most of us are really good at delivering

I think the addition of video into recruiting is a great foil to the over saturation of resumes. Nice touch!
Public - 9 months ago
reviewed 9 months ago
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