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Michael Nelson
Works at Centripetal Network Consulting
Attended Duke University, The Fuqua School of Business
Lived in Washington, DC
33,011 followers|1,137,270 views
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Michael Nelson

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How Much Do Your Customers Want to Pay?

I think we’ve all wondered how to answer that question before! How much do your customers want to pay? In 20+ years as a small business owner and entrepreneur, I’ve struggled to try to find that answer over and over again. I finally decided that there must be a better way.
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Michael Nelson

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Instagram now suggests more accounts to follow each time you follow someone. Here's how to make sure you come up for others, and that they'll be interested!
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Michael Nelson

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If you’re an entrepreneur, you’re busy. Not only do your tools need to support you in getting things done, but your selection of tools needs to be quick and easy, too.

Too often, people start looking at tools and then envision how they would use them. Instead, I suggest you think about problems you need to solve and what that problem costs you. Then, start looking for a tool that solves a significant problem for you. Don’t waste your time being infatuated with tools or researching them endlessly. Pick the right one for you and then put it to use.
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Michael Nelson

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Marketing Automation Jam Session - cut through the fog - what a marketing system should do for you and your business! http://bit.ly/1Q9LNXV
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Pricing. It isn’t glamorous, but without this skill, your business will suffer. If you master it, you will have more customers, they will stay with you longer, and your family and friends will wonder how your stress disappeared.

http://thecogentcoach.com/master-this-one-skill-and-your-business-will-change-overnight
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Michael Nelson

Running Your Business  - 
 

I wrote this post after talking to lots of my fellow small business owners who struggle with pricing their products and services.

How Small Business Owners use the WRAP Pricing Framework to Dramatically Increase Their Profits.

Pricing can often feel like an arcane art rife with phrases such as; value pricing, pricing equilibrium, cost plus pricing, etc. Small businesses need a clear method to set prices that help them maximize their profits while still helping their customers receive incredible value. The WRAP Pricing Framework clears the fog and sets the stage for winning pricing strategies.

http://thecogentcoach.com/4-simple-steps-to-profits-through-pricing-mastery
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Michael Nelson

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Maybe you read the title and asked yourself, “what is influence marketing?” and “why should I do it”? So, to answer your questions, at least to begin answering them, here's a quote from Brian Solis, author of the new report, The Influencer Marketing Manifesto, which is the basis for the ...
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Michael Nelson

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How Small Business Owners use the WRAP Pricing Framework to Dramatically Increase Their Profits.

Pricing can often feel like an arcane art rife with phrases such as; value pricing, pricing equilibrium, cost plus pricing, etc. Small businesses need a clear method to set prices that help them maximize their profits while still helping their customers receive incredible value. The WRAP Pricing Framework clears the fog and sets the stage for winning pricing strategies.

http://thecogentcoach.com/4-simple-steps-to-profits-through-pricing-mastery
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Michael Nelson

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I shot this on Old Rag Mt in Virginia on a hike with my son :-)

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Смею Предположить, Что Вы - Mr. Michael Nelson - родом Из Вирджинии. Вами Удачно... Выбран Фокус фотосъёмки и детали... изображения, отчётливо... - видны.
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Michael Nelson

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Are tire-kickers who try but never buy frustrating you and hurting your sales? Tire-kickers are the bane of many respondents in a survey I’m running about the single biggest business challenge facing small business owners.
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Work
Occupation
Digital Entrepreneur
Skills
Strategy Creation, Digital Marketing, Social Media Marketing, Business Model Creation, Start Up Launch and Growth, Performance Measurement and Management, Operations
Employment
  • Centripetal Network Consulting
    Managing Partner, 2012 - present
    My partners and I focus on the same outcomes as I do with Cogent Consulting, but our clients are much larger and international. We're working with businesses in entertainment, music production and artists, construction, financial management, fitness and lifestyle, etc. and our clients are in the UK, USA, Australia, Israel, etc.
  • Cogent Consulting Group
    Founder and CEO, 2006 - present
    I work with business owners to first identify their goals and strategy. Then I work to develop and define a business model that can produce the goals and delight their customers. Lastly I create a digital marketing ecosystem that enables the business model to "go live" to reach their goals.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Washington, DC - Japan - Germany - Corpus Christie, TX - Pensacola, FL - New Ulm, MN
Story
Tagline
I'm Michael Nelson, a pioneer in Circumstance Marketing for digitally engaged businesses
Introduction
I increase business valuation and revenue for my clients via strategic digital marketing.  My program works in three phases; strategy development, business model definition and then creating a digital marketing ecosystem that brings more visitors, more leads and more sales.  I love to not only deliver results, but a capability for my clients.  Once our work is complete, my clients are able to continue to create inspiring results for themselves.


Michael Nelson

I'm the founder and CEO of The Cogent Consulting Group and co-founder and Managing Partner of Centripetal Network Consulting.

Contributor to Curatti.

Bragging rights
I've consulted on strategy and process improvement with the Executive Office of the President and bring that same level of attention to my small business marketing and business coaching services.
Education
  • Duke University, The Fuqua School of Business
    MBA
  • St. Olaf College
    History
Basic Information
Gender
Male
Looking for
Networking
Other names
The Cogent Coach
Michael Nelson's +1's are the things they like, agree with, or want to recommend.
Use Each Social Media Platform Like a Native
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If you're a business owner and social media is a part of your marketing strategy, learning these "languages" is critical to avoid sticking y

Why LinkedIn Is Brilliant for Small Business Marketing
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As a social platform, LinkedIn takes it lumps. There is the perception that it is a business job site, corporate networking site, not as goo

Fast Five Video - Fast Copywriting That Anybody Can Do
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Copywriting seems to be a four letter word for many business owners. It is impossible to do well yourself and hard to afford the services of

How to Talk About Your Business
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Fast Five Video with The Cogent Coach. There is a simple way to talk about your business and what you do that will help you.

Fast Five Video - What is a Marketing System and Tools to Use
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In this Fast Five Video, I cover what a marketing system is and what tools can be used to build one.

Marketing Storytelling in the Age of Digital ADD
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Storytelling is how we prefer to hear marketing information. It lets us envision ourselves in the situation and determine if a solution is f

Get These Basics Right To Make Your Marketing Simple
thecogentcoach.com

Consistent growth is challenging if you don't have a system that works or if your flow isn't that good.

5 Keys to Revolutionary Lead Generation | Michael Nelson | LinkedIn
www.linkedin.com

If you’re using the Internet to help market your professional service, did you know that your results could be hugely improved by using a co

The Knowledge To Make Business Growth Easy And Predictable | Michael Nel...
www.linkedin.com

If you feel frustrated by marketing and sales or trying to grow your business, then this post is for you!I’ve found that it’s a real downer

The Knowledge To Make Business Growth Easy And Predictable
thecogentcoach.com

I've found that it's a real downer when I struggle to market while I'm trying to do great work for clients or sell products that I know will

Find What You Need - Solve Your Google Search Problems
thecogentcoach.com

How many times have you been frustrated by a search on Google? Most of the time, I enter my search topic and I find what I'm looking for qui

Turn Marketing Theory Into Profit
thecogentcoach.com

It's time to turn Growth Hacking from a theory into a profit machine for your business. Remember, sales doesn't exist on an island separate

The Path to Dramatically Increased Sales Leads Through Growth Hacking
thecogentcoach.com

Growth hacking integrates all parts of a business into innovation, marketing and sales. I added innovation, because it's one of the keys to

4 Secrets to Selling More
thecogentcoach.com

growth hacking, small business marketing

Do you need to sell more? How Goldilocks, Pirates and Napoleon can help.
thecogentcoach.com

How to market and sell enough to meet your growth goals can be a challenge. In fact, it seems to be the single most frustrating aspect of ow

What Do People Share on Social Networks?
thecogentcoach.com

Pictures, opinions and recommendations seem to lead the way in what people like to share.

Ghandi Gives Advice to Entrepreneurs on Proper Mindset
thecogentcoach.com

Having believe and proper mindset moves you inexorably toward your goals, believe in yourself, your values and your goals.

Market Like a Pirate to Sell More
thecogentcoach.com

If you need to sell more, consider marketing like a pirate. Pirate metrics are built into our growth hacking course and help business owners

Secret to Growth Hacking for Small Business Marketing
thecogentcoach.com

Growth hacking is going to be a liberating process for many small business owners

Dramatically Boost Brand Visibility with Social Media
bit.ly

Social media can enlarge your online footprint and increase conversation around your business. Boost brand visibility with social media.

I think the addition of video into recruiting is a great foil to the over saturation of resumes. Nice touch!
Public - 3 years ago
reviewed 3 years ago
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