An argument for full-screen ads. Makes more sense than I thought it would.
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- I like the idea, but I think there's a huge lapse in thinking there. We (usually) don't mind full page magazine ads (when it's not 80% of the content) because it's easy and intuitive to skip them. If I had to scroll through a magazine, I would hate full page ads.
I'm all for less clutter, but advertisers already see this. When I look at http://www.guardian.co.uk/, I see two ads. The clutter there is the actual content, not the ads. We're not living in the late 90s as the presentation tries to suggest.May 24, 2012
- But the touch example is more like showing a teaser below that you have to swipe up to reveal.May 24, 2012
- I think that strategy could work very well in mobile where swiping is becoming the standard pagination technique. It would not offend me to flip past a page containing a full-screen ad in the middle of an article, and if the ad were interesting enough I'd definitely click it.May 24, 2012
- Yep I'm pretty used to swiping through ads in Flipboard and Newsstand mags.May 24, 2012