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Michael Leander
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Lives in Rungsted Kyst, Denmark
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Digital capabilities trends in #Finland  over the next 18 months. Infographic by +Sitecore Looking forward to keynote at the #digitalfinance  event in Helsinki next week. More info here 
#speaking   #keynotespeaker   #marketingspeaker   #michaelleander   #sitecore   #helsinki   #suomi  
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Michael Leander

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Jesse, thank you for sharing these valuable insights. Sadly too many "experts" out there are advocating the myths. Especially when it comes to short copy vs. long, pop-ups and the ever popular 2-3 click rule. Appreciate that you took the time to write up this piece. 
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I agree. However, in my experience the people that blindly follow expert advice and end up being disappointed are those, that choose not to pay what true expert advice costs and end up paying someone for general best practice tips.

Best practice tips and true expert advice are not the same. If you don't know where to start your CRO then I actually think that best practice is just as good a place to start testing as your own hunch. But if you or an expert do have a good idea/hypothesis of what is wrong, then that is what should be tested.

The thing that many CRO consultants tend to forget, is that unless you are testing headlines, it almost always involves some kind of redesign. A redesign often involves a minimum of three people: Yourself and/or the expert with the hypothesis, a designer and a frontender to implement the changes.
If you are extremely lucky, they are all in-house resources and you only have to book time to use these persons as resources. However, the most typical situation is, that one or more of these resources are external and need to be paid for this. The more design iterations and the more testing you need, the more resources it requires.

Using an expert will get you the optimization faster... and faster in this case very often means better yelding results and less design iterations. That way the costs of hiring an experienced CRO expert is covered by what you save on the optimization proces.

So when a CRO consultant sells best practice tips so the client can do his own testing, they often neglect to point out the costs involved in testing.

My point being that testing using an experienced CRO expert is often cheaper in the grand total than testing your own hunch or testing best practice tips because a test often requires more than your own time.
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Interesting. Mobility is indeed an important investment area now
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Denmark has slide different figures. We do love our smartphones and I've heard LinkedIn management go as high as 50% on mobile in Denmark.
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Looking forward to be one of the keynote speakers at The Marketing Show in Cairo, Egypt from 26-28 May, 2014 #marketingspeak   #cairo   #egypt   #speaker  
Michael Leander and Said Baaghil keynote speakers at The Marketing Show in Cairo organized by Global Consultants. Digital media, branding and marketing
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Today is The Big 5 Digital Marketing Masterclass Sydney
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Let's try to remember that it is never about the quantity of the people your marketing messages reaches, but all about the relevance of the target audience  #marketing   #speaking   #targeting   #directmarketing   #segmentation   #digitalmarketing  
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Found another misleading survey. Check this one out; claiming that #socialmedia  is the top dog  (in terms of ROMI) for #B2B leadgeneration. Sure this particular survey also says that social media is bad for attracting quality leads, but still. 

I wonder; when will people stop op and use commonsense before passing on the myriads of misleading infographics and survey results that we are exposed to every single day. 
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Looking forward to present the #content  marketing and #inboundmarketing   workshop in Athens, Greece in May. 

I still have so much content to share from my last visit to Greece. But haven't yet. Shame on me. 

PS: Did you know that most content marketers experience little or no Return on Marketing Investment? What has your own experience been like?
Michael Leander will be presenting the content marketing workshop in Athens in May. Covers inbound marketing, newsjacking, measurement and much more
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Looking forward to judge the European Loyalty Awards soon
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Impressions from Sydney
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thank you +Cesar Campos Looking forward to return to Australia in June 2014. 
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Marketing speaker, trainer, moderator, innovator, consultant, educator
  • Award winning marketing speaker, trainer, consultant and board member
    2009 - present
  • Markedu Institute for Marketing Education
    Founder & Speaker/trainer, 2010 - present
  • CircleTie Inc.
    Board member, 2012 - 2012
  • Globase Email Marketing Service Provider
    CEO, 2003 - 2006
  • Leandersen | Direct/digital marketing consultancy
    CEO, 2002 - 2006
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Leandersen, Leander, Mike
Marketing speaker,trainer, consultant, moderator and marketing instructor
Michael Leander is an accomplished marketing speaker, trainer, moderator and consultant with 20 years of direct marketing experience from three continents.  Add to that 10+ years of interactive and digital marketing experience. And a career long interest in marketing automation. 

As a speaker he has presented in more than 35 countries earning him a reputation as a great marketing speaker. His client list includes a long list of market leading corporations from 5 continents.


Michael is also the founder of training institute Markedu - learn more here 

Markedu is an online and offline training, seminar and events company. 

The Michael Leander Company consults in areas related to customer lifecycle marketing automation, automation of social media and other digital marketing activities. Check this property 

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Great family, spoken in 40+ countries, consistently highly rated marketing speaker, trainer and moderator
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Rungsted Kyst, Denmark
Oslo, Norway - Delray Beach, Florida, USA - St. Petersburg, Russia - Manila, Philippines - Gelsted, Denmark (island of Fyn)
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Michael Leander's +1's are the things they like, agree with, or want to recommend.
Content marketing workshop in Athens with Michael Leander

Michael Leander will be presenting the content marketing workshop in Athens in May. Covers inbound marketing, newsjacking, measurement and m

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Michael Leander Company

Marketing automation & customer lifecycle marketing management consulting


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