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Michael Laps
109 followers -
The world is my oyster, and I intend on eating it.
The world is my oyster, and I intend on eating it.

109 followers
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Michael's posts

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Yes, it's true. Google has announced a change to their algorithm to put more emphasis on promoting mobile-friendly websites. Your first step should be checking that your site is mobile-friendly, and you should check immediately. This article explains how. #Mobilegeddon  

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This is an excellent "back to basics" #SEO checklist. Small changes often have the biggest impact, and this article goes through some of the most important SEO tactics - both for immediate impact and future analysis.

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If you're currently running an A/B test (or thinking about it), you should probably read this article first: http://bit.ly/1Nig8Vg#CRO #UX

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If you're running a Paid Search campaign and are panicking because its quality scores have plummeted, don't worry! It was a bug that Google has found and fixed. More information here:

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Building and optimising a Paid Search campaign requires an in-depth understanding of the seemingly endless amount of tips and tricks to truly get the best bang-for-buck. Despite what many will tell you, this isn't a service that "anybody can setup and run". You need a professional to help you, otherwise you're literally throwing money out of a window.
For anybody either building or already running an #AdWords campaign, there are some really fantastic tips here about methods to get a competitive edge.

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The #digital #marketing industry is rapidly shifting to be focused around providing consumers with a personalised experience online. But given this is the case, it's also interesting that many companies aren't actively doing (or even aware of) #ConversionOptimisation. It's a critical marketing tactic that should be a part of any serious digital strategy.
This article is spot-on, and mirrors a lot of #Digital Strategists' predictions for industry shifts in the coming years. We've been preaching about the value of #CRO since our first day, and it's nice to see that more and more companies are waking up to it's value not just for understanding their customers, but for it's ability to deliver phenomenal ROI.

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Apart from being an incredibly data-driven and customer focused tactic, Conversion Optimisation (#CRO) is also very effective at aiding #SEO performance. Google's ranking algorithm is taking more user experience factors into account than ever before, and that will continue to grow. CRO provides invaluable insights that you can plug straight into your SEO #strategy to beat your competitors in the online space (not to mention impress consumers).
It's far easier (and cheaper) to dramatically increase your #website conversion rate than it is to dramatically increase its traffic. But even more importantly, the link between #SEO and Conversion Optimisation (#CRO) needs to be made clear. They're inextricably linked, and when you connect the dots between these #marketing tactics you can achieve phenomenal results.

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"67% percent of companies do not formally evaluate the quality of their marketing analytics." That statistic is both mind-blowing and horrifying. With so much data readily available, everybody should be putting a major focus on understanding how their users are interacting with their brand online, as well as which digital channels are providing the best ROI.

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This is one of the most common reasons digital marketing campaigns don't make it off the ground - somebody in the foodchain doesn't understand how it works or how effective it can be. But it's the responsibility of the marketing team and/or the digital agency to explain exactly what the benefits are and how measurable the end result is.
Getting buy-in and support from senior decision-makers before launching a #digital #strategy is crucial to the long term viability and success of the campaign - particularly with #SEO. This article might give you a head start before that big meeting happens.

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Bring on 2015!
This is going to be a massive year for +Yoghurt Digital. We couldn't be more excited for what's in store! #gametime
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