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Michael Kelberer
399 followers -
Mystery Author and 21st Century Author Business Enthusiast
Mystery Author and 21st Century Author Business Enthusiast

399 followers
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Today I'm guest blogging on Social Media Just for Authors by the terrific Frances Caballo.

Turns out, spending time blogging doesn't have to be "time spent not writing" - much of what you're already doing as an author becomes raw material for the kind of blog post or newsletter item your readers will really love.

What makes for great content? Focus on these four criteria:

Relevant: Create content that “brand-true.” Make sure both the content and the voice is relevant to your fiction. If you write food-based cozies, use your cozy voice and while recipes are fair game, politics is not.

Interesting: Create content that is reader-focused. What are readers of your brand of fiction interested in? Share stuff that benefits them, not to get things off your chest (except occasionally – then start off by admitting a rant is coming – it’s okay to be human).

Entertaining: If you have dry information to share, try to liven it up with personal experiences, heart-felt opinions, or an entertaining style.

Emotionally resonant: Look for content that will trigger an emotion or touch a nerve.

Those are the guidelines - for 31 specific ideas, check out the post.And please weigh in with your own blog post ideas in the comments. See you there!

http://socialmediajustforwriters.com/content-ideas-for-fiction-authors-blogs-and-newsletters/

#authorblog #authorplatform


#Newsletter

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31 Great Content Ideas for your Author Blog or Newsletter

Today I'm guest blogging on Social Media Just for Authors by the terrific +Frances Caballo.

Turns out, spending time blogging doesn't have to be "time spent not writing" - much of what you're already doing as an author becomes raw material for the kind of blog post or newsletter item your readers will really love.

What makes for great content? Focus on these four criteria:

Relevant: Create content that “brand-true.” Make sure both the content and the voice is relevant to your fiction. If you write food-based cozies, use your cozy voice and while recipes are fair game, politics is not.

Interesting: Create content that is reader-focused. What are readers of your brand of fiction interested in? Share stuff that benefits them, not to get things off your chest (except occasionally – then start off by admitting a rant is coming – it’s okay to be human).

Entertaining: If you have dry information to share, try to liven it up with personal experiences, heart-felt opinions, or an entertaining style.

Emotionally resonant: Look for content that will trigger an emotion or touch a nerve.

Those are the guidelines - for 31 specific ideas, check out the post.And please weigh in with your own blog post ideas in the comments. See you there!

http://socialmediajustforwriters.com/content-ideas-for-fiction-authors-blogs-and-newsletters/

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Categorizing your book properly, in BOTH Amazon book stores, is key to success.
#bookmarketing   #Amazon  

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Michael Kelberer commented on a post on Blogger.
Works for me - you know, marathon-not-a-sprint, hare-vs-tortoise, serenity-vs-insanity :-)

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Michael Kelberer commented on a post on Blogger.
Good analysis of the traditional ebook market, but unfortunately, "everyone" is NOT reporting on ebook sales. All those "studies" only represent eBooks with ISBN's and, depending on the data collector, not even all of those. Based on snapshots of Amazon sales by AuthorEarnings.com, eBooks sales are actually growing, both in unit sales and revenues, fueled by a distinct shift in buying away from traditional publisher's offerings (probably due to the pricing "strategy" you pointed out) to non-mainsream publishers (including self-publishers) and this group is much less likely to acquire an ISBN.

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Michael Kelberer commented on a post on Blogger.
Excellent post, Frances, very dense with great information! Your podcast just keeps getting better!
Word for the day: Headlines!

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Need ideas?
Relax and let them come. Reminds me of Robert McKee's Dreamstorming technique.
From +Nina Amir 
Need ideas? Try this...and let me know what you think.

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Stuck for a blog post?
Nice check list to get us moving again from +Karen Woodward 
Blog Topics For When You're Stuck

Sometimes we get stock for topics. To be fair, it’s not that we can’t think of anything to write about, it’s that we can’t think of anything interesting or exciting to write about. Often this just means we’re having a blah kind of day. When that happens to me I find that lists are my friend.

1. Best Of 

I love reading these posts, especially if they’re titled: The 10 Best Free Apps I’ve Used This Year. 

Best apps, best blogs, best books, best writers, best vacation spots (for writing research and inspiration, not to mention a bit of R&R), best writing programs, best classes, and so on.

2. From The Heart

I believe the key to great writing is being able to evoke emotion in one’s readers. We’ve all had setbacks and—the overwhelming majority of time—after we get knocked down we get back up again. We cope.

One thing we can be sure of is that our readers, being human, have had setbacks, have suffered loss. This is likely why most of us love reading about others triumphing over adversity. If you have a personal tale of loss, followed by struggle and victory (or even partial victory), that might be something you would want to share.

3. Practical Advice

Who have you learnt from? Who do you follow on Twitter, Google+, Facebook, and so on. Are their tutorials you’ve benefited from?

I love Scrivener but it took me a long while to feel comfortable with it. One tutorial that helped enormously was Garrett Robinson’s series of articles, How To Format A Perfect Novel. I also liked Joel Friedlander’s article, How to Publish Your eBook from Word to Kindle in under Ten Minutes. 

(BTW, if you’re thinking of getting Scrivener but aren’t sure if it’s for you, they offer a free trial for 30 days.)

4. Links

I love it when writers share links to interesting articles. So, in that spirit, let me share a links to a couple of posts I found useful when researching this article:

101 Fabulous Blog Topic Ideas, by Molly Greene
32 of the Most-Popular Blog-Post Ideas, over at The Blog Stylist

That’s it for today! Thanks for reading.
#amwriting   #bloggingtips   #blogging  

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Virtual Reality and the Future of Publishing
Very cool peek into a probable future from +Joanna Penn !

Here's a taste:
"Imagine walking along a street of bookstores, each one with an enticing window display of eye-catching new covers that appeal to readers of a certain genre. You walk inside one with the dark, brooding atmosphere of the crime/thriller lover and find yourself in a bookstore with shelves of books configured just for your tastes. You’re drawn to a cover, pick up the book and start to read. You turn the pages, feeling the quality paper, smelling that new book scent. You continue browsing and when you’re ready to purchase, you choose your format and the book is sent to you in the format you choose.

Then you take off your VR headset and carry on with your day."

More: http://www.thecreativepenn.com/2015/03/17/virtual-reality/comment-page-1/#comment-275854 
#publishing   #virtualreality  
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