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Michael J Procopio
Works at Michael Procopio Consulting
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Michael J Procopio

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+Patricia Fletcher Happy Birthday! I hope you do something fun.
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Michael J Procopio

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See what's new with Storage Operations Manager from #HP Discover 2015 Las Vegas #ITOps
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Michael J Procopio

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Why I wish I were SnapChat...
The recently reported $750,000 minimum investment for a one-day advertising push on Snapchat illustrates that social media advertising is set to command bigger portions of brand budgets
Last week, Snapchat’s announcement that it will charge $750,000 for a disappearing ad on its platform drove an audible gasp from the industry.
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http://vimeo.com/115207373

Nothing we don't know in crises of 2014 but I succinct 3 min wrap-up good to show clients perhaps.  
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Odd research. the discussion indicates that social isn't having much impact on news, admittedly less than 1/2 the referrals, but it seems to me that for such a young technology social is doing pretty well at affecting the spread of news. 
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I think the study is more about the spread of mainstream news not the pull of social media. The computational analysis seems soundly based on data scientists at FB and MS.
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Michael J Procopio

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Expert days with HP makes experts available to answer questions over a 24 hour period. You are pretty much assured you'll get responded too quickly.
Hello Everyone, Network Node Manager is hosting an Online Expert Day on September 22th, 2015! Mark this on your calendars! If yo...
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Michael J Procopio

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Great case study on DevOps
Working with HP Partner, Melillo Consulting, IHA chose to deploy HP AppPulse Active in the production counter parts of their test environments that include HP LoadRunner, HP Application Lifecycle Management and HP Unified Functional Testing. - Independent Health Associates uses HP AppPulse Active to improve user experience - Case study - 4AA6-1219ENW.pdf
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It is amazing how economic impact works.

Study: Facebook's economic impact was $227B last year 
Facebook had a $227 billion economic impact and created 4.5 million jobs worldwide last year, according to a Facebook-backed study by Deloitte & Touche. The study included in its count businesses with Facebook pages and mobile-application developers with apps or games on the social network. The Age (Melbourne, Australia)/Reuters (1/20)
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Interesting. I have to assume that many FB-related jobs do not exclusively focus on FB :-). 
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I'm working on social media for webinars B2B software. How many days prior to the webinar do you do blog posts and tweets?
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Natascha Thomson's profile photoMichael J Procopio's profile photoChris Kim's profile photo
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Agree with Natascha. I also post the day before and even the morning of the webinar for people who are more spontaneous.
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Marketers are in the midst of an arms race, and content is the ammunition of choice. But according to our latest research, brand-generated content is performing worse than ever before.

This is a pretty good report, which mostly shows less posting is more except in a few categories.
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In our new report, The Content Marketing Paradox: Is More Content Really Better?, we analyzed 13 million pieces of content from 8,800 brands over 24 months. This led to some remarkable findings on:

Why brand-generated content is earning such low engagement
The best ways to overhaul ineffective content strategies
Why a few brands are getting the most ROI from their content with the least effort
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Natascha Thomson's profile photo
 
I think so many factors impact content success. And frankly, I am tired of the term content marketing. There has always been content, only now do we have a bigger choice of formats and channels to share it. It can be more interactive.
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Michael J Procopio

HOA Questions & Help  - 
 
Sat morning, having lots of trouble with HoA and hangouts in general. Our guest can't connect and I can't get him on a regular hangout either. I get "we are having trouble loading this hangout". We tried 3 others who also can't connect.

Any thoughts?
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Debbie Horovitch's profile photoAngelique Duffield's profile photo
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*following
Sadly, nothing to contribute by way of answers, but I had similar challenges trying to get a guest on - kept giving msg to download plugin but it never downloaded. Also having trouble with Hangouts with another person and thought it was a Windows8 issue...still not had any luck, in either Chrome or Firefox.
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People
In their circles
541 people
Have them in circles
314 people
Andrea Vascellari's profile photo
Bana Kawar's profile photo
Patricia Fletcher's profile photo
Channel Manual gun's profile photo
Carla Johnson's profile photo
Kim Chandler McDonald's profile photo
daryl pereira's profile photo
William Robb's profile photo
The World Meets America Report/w William Kern's profile photo
Work
Occupation
Social Media Strategist
Skills
Social Media Marketing, Social Media Measurement, Social Media Best Practices, Social Listening, Social Analytics, Social Media Education, Social Media ROI, Social Media Evangelist, Social Collaboration, B2B Marketing, Corporate Blogging, Content Marketing, Content Strategy, Product Marketing, Product Management, Conference Speaking, Public Speaking, Book Author, Demand/Lead Generation, Sales Enablement, Go-to-market Strategy, Start-ups, Business Alliances, Technical Marketing, Program Management
Employment
  • Michael Procopio Consulting
    Social Media Strategist, 2012 - present
    Consults with companies from small to Fortune 100 on social media marketing, social media collaboration, social business and social intelligence.
  • Hewlett-Packard
    Various, 2001 - 2012
    Social Media Intelligence consultant | Social Media Strategist | Senior Product Manager | Senior Product Marketer
I was there just before Xmas, the place was busy but I got in and out quickly. Staff was very friendly.
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My favorite burger and chicken salad
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3 reviews
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Friendly people, reasonable prices. I'm not sure how "appeal" applies but it had to be filled out.
Quality: ExcellentAppeal: GoodService: Excellent
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