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Michael J Procopio
Works at Michael Procopio Consulting
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Michael J Procopio

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Why I wish I were SnapChat...
The recently reported $750,000 minimum investment for a one-day advertising push on Snapchat illustrates that social media advertising is set to command bigger portions of brand budgets
Last week, Snapchat’s announcement that it will charge $750,000 for a disappearing ad on its platform drove an audible gasp from the industry.
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Marketers are in the midst of an arms race, and content is the ammunition of choice. But according to our latest research, brand-generated content is performing worse than ever before.

This is a pretty good report, which mostly shows less posting is more except in a few categories.
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In our new report, The Content Marketing Paradox: Is More Content Really Better?, we analyzed 13 million pieces of content from 8,800 brands over 24 months. This led to some remarkable findings on:

Why brand-generated content is earning such low engagement
The best ways to overhaul ineffective content strategies
Why a few brands are getting the most ROI from their content with the least effort
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Natascha Thomson's profile photo
 
I think so many factors impact content success. And frankly, I am tired of the term content marketing. There has always been content, only now do we have a bigger choice of formats and channels to share it. It can be more interactive.
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Michael J Procopio

HOA Questions & Help  - 
 
Sat morning, having lots of trouble with HoA and hangouts in general. Our guest can't connect and I can't get him on a regular hangout either. I get "we are having trouble loading this hangout". We tried 3 others who also can't connect.

Any thoughts?
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*following
Sadly, nothing to contribute by way of answers, but I had similar challenges trying to get a guest on - kept giving msg to download plugin but it never downloaded. Also having trouble with Hangouts with another person and thought it was a Windows8 issue...still not had any luck, in either Chrome or Firefox.
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Michael J Procopio

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Great talk on thought leadership for product managers/marketing with Lawley Brian, Mitchell Levy and me.
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Michael J Procopio

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Have you done a Google+ Hangout on Air
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Have them in circles
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It is amazing how economic impact works.

Study: Facebook's economic impact was $227B last year 
Facebook had a $227 billion economic impact and created 4.5 million jobs worldwide last year, according to a Facebook-backed study by Deloitte & Touche. The study included in its count businesses with Facebook pages and mobile-application developers with apps or games on the social network. The Age (Melbourne, Australia)/Reuters (1/20)
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Interesting. I have to assume that many FB-related jobs do not exclusively focus on FB :-). 
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I'm working on social media for webinars B2B software. How many days prior to the webinar do you do blog posts and tweets?
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Agree with Natascha. I also post the day before and even the morning of the webinar for people who are more spontaneous.
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http://vimeo.com/115207373

Nothing we don't know in crises of 2014 but I succinct 3 min wrap-up good to show clients perhaps.  
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Odd research. the discussion indicates that social isn't having much impact on news, admittedly less than 1/2 the referrals, but it seems to me that for such a young technology social is doing pretty well at affecting the spread of news. 
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I think the study is more about the spread of mainstream news not the pull of social media. The computational analysis seems soundly based on data scientists at FB and MS.
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Michael J Procopio

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http://thoughtleaderlife.com Mitchell Levy and Michael Procopio talk with Eileen McDargh (@macdarling) about thought leadership.

Thought Leader Life with Mitchell and Michael covers all things around thought leadership, how to become one, how to use it as a form of communication, how to help others become one.
This Hangout On Air is hosted by ThoughtLeaderLife. The live video broadcast will begin soon.
Q&A
Preview
Live
Thought Leader Life 044: Guest Eileen McDargh
Sat, October 11, 2014, 12:48 PM
Hangouts On Air - Broadcast for free

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Should be a great show
 
Watch Martin Jones @martinjonesaz (Sat, 2pm est) on Thought Leader Life Thought Leader Life 043: Guest Martin Jones @happyabout @michaelprocopio #tll
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Have them in circles
306 people
Rebecca Caroe's profile photo
Dorie Clark's profile photo
Kamil Baranowski's profile photo
Paula Johnson's profile photo
Mamunur Rashid's profile photo
Peter Sterlacci's profile photo
Max Christian Hansen's profile photo
Ludmillia Jones (xenonlit)'s profile photo
David Pennell's profile photo
Work
Occupation
Social Media Strategist
Skills
Social Media Marketing, Social Media Measurement, Social Media Best Practices, Social Listening, Social Analytics, Social Media Education, Social Media ROI, Social Media Evangelist, Social Collaboration, B2B Marketing, Corporate Blogging, Content Marketing, Content Strategy, Product Marketing, Product Management, Conference Speaking, Public Speaking, Book Author, Demand/Lead Generation, Sales Enablement, Go-to-market Strategy, Start-ups, Business Alliances, Technical Marketing, Program Management
Employment
  • Michael Procopio Consulting
    Social Media Strategist, 2012 - present
    Consults with companies from small to Fortune 100 on social media marketing, social media collaboration, social business and social intelligence.
  • Hewlett-Packard
    Various, 2001 - 2012
    Social Media Intelligence consultant | Social Media Strategist | Senior Product Manager | Senior Product Marketer
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I was there just before Xmas, the place was busy but I got in and out quickly. Staff was very friendly.
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reviewed a year ago
My favorite burger and chicken salad
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reviewed a year ago
3 reviews
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Friendly people, reasonable prices. I'm not sure how "appeal" applies but it had to be filled out.
Quality: ExcellentAppeal: GoodService: Excellent
Public - 2 years ago
reviewed 2 years ago