"While brands, agencies, publishers and media properties understand the real time potential of Twitter and social media, they often struggle to connect with their target audiences and influencers," commented Michael Hussey, CEO of StatSocial. "The challenge has been the lack of profile data associated with the Twitter users themselves, and it is our ability to profile Twitter users that truly sets our analytics and targeting solutions apart."
"The StatSocial platform enables the same precision audience insight and targeting for social that advertisers and marketers have long been using in broadcast and digital," noted Don Dodge, Chairman of the Board of StatSocial. "The new platform and branding reflect the innovation we are bringing to the market. Our data is poised to power the next generation of social audience insights and Twitter ad targeting."