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Michael Hayes
Works at 360 Thinking
Attended Nottingham University
Lives in London
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Work
Occupation
Google Analytics Freelancer
Skills
Google Analytics, Google Tag Manager, Javascript, WordPress
Employment
  • 360 Thinking
    Consultant, 2007 - present
  • Deloitte
    2002 - 2007
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London
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Tagline
Google Analytics Freelancer
Introduction
I'm a Google Analytics Freelancer, I help businesses around the globe track their websites and understand their customers better so they can conduct business more effectively.

See uk.linkedin.com/in/360thinking/ for more details.

I'm also a keen badminton player - I've been playing badminton regularly since my early teens, and at the moment I'm playing 2-3 times a week, mainly at Finsbury badminton club in central London.

Like badminton?  Check out my new badminton blog: www.badmintondoubles.com
Education
  • Nottingham University
Basic Information
Gender
Male

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Michael Hayes

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Minor observation/question about the new event listeners in GTM. What's the rationale behind the tool providing two different tags for clicks and link clicks? Why not just have a single click listener?
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Michael Hayes

General Questions  - 
 
Google recommends only having 1 GTM container on a page, but I'm in a situation where a 3rd party provider and their customer may both want their own GTM container in place.

According to this Stack Overflow article, 2 containers will work fine as long as one has its data layer renamed.

Has anyone found issues when trying this approach?

Thanks!
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Brian Kuhn's profile photoMarco Cilia's profile photo
4 comments
 
yes thanks, I misunderstood what V1/V2 referred about :)
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Michael Hayes

Measurecamp  - 
 
Hi, I'm looking for a scalable way to ignore referrers and I'm stumped - would be grateful if someone can provide some inspiration.

My client provides websites with checkout to 50+ customers. Most of the purchase process takes place on the customer's domain (the custom domain), payment is processed on my client's domain (the checkout domain).

My client wants cross domain tracking in place so they can measure the conversion rate for the whole process.

The problem with cross domain tracking using Universal Analytics is each of these 50+ custom domains need to be added to the referral exclusion list, which will be painful to do manually.

So I'm wondering if there's anyway to solve the problem in an automated or scalable way.

As far as I can see the Management API doesn't allow you to update the referral exclusion list.

If I could add the old style addignoredref to the code then I could insert the document referrer into this automatically - but I don't think universal analytics supports this.

If there was a way to identify the current visit's source/medium on the custom domain then maybe that could be passed onto the checkout domain using utm parameters. However I don't know of a way to get the current source/medium with universal analytics.

Thanks for reading this far :) If you have a suggestion please let me know!
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Richard Fergie's profile photoMichael Hayes's profile photoMark Rochefort's profile photo
9 comments
 
Excellent. Glad to hear it worked out!
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Michael Hayes

Measurecamp  - 
 
I've just been talking to a potential new client for a contractor role., and as it's a complex project, I would welcome advice from the Measurecamp community.

They're a media company with a portfolio of magazine brands amongst others, and are looking for:

1. A comScore expert they can hire for a few months to help fix their comScore tagging etc across their portfolio. This is not my area so I'm wondering if anyone can recommend anyone with this experience?

2. A way to use GA to track the number of unique visitors across their websites, to help them sell their advertising. This is the project I might take on for them.

Obviously GA cross domain tracking only works with links between separate domains. If most of their visitors are visiting their different sites independently (e.g. from separate google searches on separate days) then that's not sufficient. 

Off the top of my head these are the options I can think, I'd welcome your opinions on the pros and cons of these plus any alternatives:

a. Creating an iframe with GA tracking for a common domain on all the sites, and using this to measure overall numbers. 

b. Using universal analytics to store the client id data in a common storage place so it's accessible by any site within the portfolio (not 100% sure this is technically possible, let alone ethical).

c. Switching to a tracking solution which can use 3rd party cookies, such as Omniture.

d. Deciding that even with the above in place the numbers will never be accurate and therefore their goal of having a complete view of uniques across their portfolio is unrealistic - and recommending they focus on solving other analytics problems instead.

So I would welcome your thoughts on the above or alternatives.

Also, if you have prior experience with this kind of scenario, you are probably a better fit for the role than me. I'd be happy to discuss making a referral or forming a partnership.

An agency contacted me about the role originally so that complicates the situation but if you have the right experience I'm sure we can work out a way that everyone benefits!

Regards,

Mike

michaelhayes@360-thinking.co.uk 
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Jente De Ridder's profile photoMichael Hayes's profile photo
9 comments
 
+Jente De Ridder hey thanks for this very useful resource directly helps with my issue
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Michael Hayes

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We are at an inflection point with mobile technology. At least for now this picture accurately captures the relationship between me and my iOS and Android devices!

How about you?

Source: +Manu Cornet  + http://goo.gl/MpwfhQ
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Liming cheung's profile photo
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Michael Hayes

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Great prank...
 
Just now seeing this photo prank, but I love it:
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Michael Hayes

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Yesterday I had my first experience of breaking a client site via GTM.

I was setting up GA event tracking on a JS-intensive site via jQuery functions in a custom HTML tag and accidentally included a reference to the jQuery API at the top. It was a conflicting version to the one already being referenced by the site and many of the stylings were dislodged- I didn't notice. There was panic for a morning.

Do you think situations like this will make people wary towards agencies managing the code through GTM? What precautions should I have taken?
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Michael Hayes

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Soooo the Tobacco industry still operates at cartoon-ish levels of villainy. Sad. As a side note I barely know anyone who still smokes in San Francisco so that's a good thing. This is how everyone will view sugar-filled sodas in the future btw (http://goo.gl/uRTnfL).
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Michael Hayes

Measurecamp  - 
 
Google have silently launched a great update to Acquisition Channels. Haven't found any mention of it online yet....

You can now create additional channel groupings and choose which one to use on the channels report.

Better still - they are retrospective and deletable, so you can now group and analyse your traffic in many different ways historically.

e.g.

- Separate brand terms out into a separate channel, or groups keywords in other ways
- A single Paid traffic channel which combines all advertising together 
- Split different types of social or referral traffic into different channels e.g. forums

There's also a new option to create private channels so you can experiment with your own ideas without it confusing your client.

You can't share private channels. You can copy existing channels but you can't copy public to private or vice versa, making it a bit cumbersome to test modifications to your existing setup.

If you come up with any great uses for this then please post them :)
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Jack Sperry's profile photoPer Pettersson's profile photo
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Michael Hayes

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A house sits awkwardly in the middle of a newly built road in Wenling, Zhejiang province in China. An elderly couple refused to sign an agreement to allow their house to be demolished. They say that compensation offered is not enough to cover rebuilding costs. Photograph: China Daily/Reuters

More of Thursday's best #new  images as they come in selected by our head of #photography  here: http://gu.com/p/3c2d9?CMP=SOCNETTXT8763I
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Michael Hayes

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Every country is #1 at something.

What is yours number one at?

Bangladesh is for Power cuts. Mongolia is for Male Smokers. New Zealand is for Half Shell Mussels, South Africa is for Assaults, Algeria for Liquid Propane, Uraguay for Science for kids (!).

Nice infographic, makes you think.

#dataviz  
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