I've just been talking to a potential new client for a contractor role., and as it's a complex project, I would welcome advice from the Measurecamp community.
They're a media company with a portfolio of magazine brands amongst others, and are looking for:
1. A comScore expert they can hire for a few months to help fix their comScore tagging etc across their portfolio. This is not my area so I'm wondering if anyone can recommend anyone with this experience?
2. A way to use GA to track the number of unique visitors across their websites, to help them sell their advertising. This is the project I might take on for them.
Obviously GA cross domain tracking only works with links between separate domains. If most of their visitors are visiting their different sites independently (e.g. from separate google searches on separate days) then that's not sufficient.
Off the top of my head these are the options I can think, I'd welcome your opinions on the pros and cons of these plus any alternatives:
a. Creating an iframe with GA tracking for a common domain on all the sites, and using this to measure overall numbers.
b. Using universal analytics to store the client id data in a common storage place so it's accessible by any site within the portfolio (not 100% sure this is technically possible, let alone ethical).
c. Switching to a tracking solution which can use 3rd party cookies, such as Omniture.
d. Deciding that even with the above in place the numbers will never be accurate and therefore their goal of having a complete view of uniques across their portfolio is unrealistic - and recommending they focus on solving other analytics problems instead.
So I would welcome your thoughts on the above or alternatives.
Also, if you have prior experience with this kind of scenario, you are probably a better fit for the role than me. I'd be happy to discuss making a referral or forming a partnership.
An agency contacted me about the role originally so that complicates the situation but if you have the right experience I'm sure we can work out a way that everyone benefits!