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Michael Gass
Works at Michael Gass Consulting
Attended Samford University
Lives in Birmingham, AL
3,271 followers|139,149 views


Michael Gass

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Not quite takeout, not quite cooking from scratch, meal kits deliver pre-measured ingredients and recipes to your door to help you cook with ease.
Meal kit delivery services are reinventing the dinner ritual a very good way. Working couples, singles, and busy families who care about eating fresh, home-cooked meals are flocking to the concept of a freshly prepped meal-in-a-box and the market is lighting up with a flurry of new offerings. For this [...]

Michael Gass

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Better than any other social media platform, Facebook provides many ways to show your personal side.
Facebook has become an important element in our daily lives it is also important for new business. If you aren’t sharing your content on Facebook, you’re missing out on a big opportunity. Why? R…

Michael Gass

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"We’ve got to look at companies that pollute the Internet the same way we look at companies that pollute the air and water supply: as an enemy of public health."

Michael Gass

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Peter states that it takes him 1–2 hours to read a nonfiction book, instead of the usual 6–8. But, the biggest bonus is that he retains much more from this way of reading than reading a book cover-to-cover, word for word.
How to read 10 times more books in a fraction of the time. If you’re serious about content marketing, know that reading fuels your writing. Content marketing is proving to be beneficial for …

Michael Gass

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New ideas for you on inbound and social media strategies to support your agency new business program

I was recently interviewed by RSW/US​ on creating a new business program through positioning, content marketing fueled by social media for inbound leads.  #adagency #newbusiness
Michael Gass, Founder of Fuel Lines Business development encouarages: "Lose your fear of positioning!"

Michael Gass

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Oh how I wish this was true! "I want to wake up on April 1st, #AprilFools Day, and read these headlines: 

Michael Gass

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Many agency owners know that the current RFP system is flawed but what should take it’s place?
Inspire your clients to abandon the RFP. The RFP (Request for Proposal) process is the way a lot of clients evaluate and select an advertising or marketing partner and keep prices down. But Cal Ha…

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My friend Don Beehler​'s daughter Carolyn, was recently profiled in an article in Nashville Arts.

"Viewing Carolyn Beehler’s work from across a room you will wonder whether she prefers oil or acrylic paint. Once you step closer, it is hard to believe that every image, every highlight or shadow, is actually rendered using cut paper as her only medium."

Michael Gass

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Examples that you can actually learn from, here are 38 B2B content marketing campaigns from major brands including American Express, Dell, Waste Management, Cox Media, Optum, Cisco, Alcatel-Lucent, SAP, IBM, NASDAQ, Glassdoor, Demandbase, Oracle, LinkedIn, Thermo-Fisher Scientific, Salesforce, Zendesk, Comcast and more, each including: an approach, a link to the creative / content assets and provided results.
There was a popular article on TechCrunch recently claiming marketers in the inbound and content marketing space have no idea what they are doing and don’t know marketing. For some, that might be true...

Michael Gass

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"We wanted to create a program to help with work-life balance," said Shari Day, CEO at Bohan, an independent shop with 80 employees. "It's the right thing to do for employees."   #advertising  

Michael Gass

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Rainmakers Who Were Good at New Business In the Past are Struggling Today.

"The recession, the rise of social media and the rapid advance of technology have dramatically altered business development. The Mad Men rain-maker days are over.

So before hiring someone responsible for your agency’s new business efforts, in addition to the questions regarding their traditional new business expertise, you should be asking what they really know about social media, content marketing and how to generate inbound leads."
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  • Samford University
  • Liberty University
Basic Information
Michael Gass is a Business Development Consultant to Advertising, Digital, Media and PR Agencies | Speaker | Author of Fuel Lines
Michael Gass, is an international new business consultant to advertising, digital, media and PR agencies. He has pioneered the use of social media, inbound and content marketing strategies specifically for agency new business. 

Since the start of his consultancy in 2007, Michael has refined and sharpened his approach to find, attract and engage prospects online. He has worked with over 200 agencies in all 50 states here in the U.S. and with agencies in over 14 foreign countries.

Along with providing consulting services for individual agencies, Michael also speaks at events and conducts training for agency groups such as the 4A’s, Mirren New Business, TAAN, The Magnet Global Network, MCAN, DMA and the American Advertising Federation.
Bragging rights
Michael is also the founder of Fuel Lines, which has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Business Development Consultant to Advertising, Digital, Media and Public Relations Agencies.
Business Development, Social Media Marketing, Content Marketing, Inbound Marketing, Speaker, Coach, Trainer, Author
  • Michael Gass Consulting
    Ad Agency New Business Consultant, present
  • BOHAN Advertising
    VP of Business Development
  • Lewis Communications
    Director of Business Development
  • The Maryland Group
    Account Service Group Director/Business Development
  • Means Advertising
    Director of Business Development
  • The Tri-Ad Group
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Birmingham, AL
Winchester, TN - Lynchburg, VA - Chicago Heights, IL - Nashville, TN - Birmingham, AL
Michael Gass's +1's are the things they like, agree with, or want to recommend.
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How Our Brains Decide What We Share Online

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