Like most small to midsize agency owners, Douglas felt the impact of the recession and the empowerment that social media provided to prospects. They controlled how they wanted to be engaged. Interruptive type tactics such as cold calls, email blasts and direct mail became ineffective and inefficient.
A New Approach to New Business:New business training course for advertising, digital, media and PR agencies.
New business is NOW much more difficult. It’s made worse by the paradigm shift in business development due to The Great Recession and the empowerment of prospects through social media. Interruptive type tactics such as cold calls, email blasts and direct mail have become ineffective and inefficient.
Rainmakers who were good at new business in the past are struggling today.
Put simply, we create a lot of friction for our customers."
- Samford University
- Liberty University
Since the start of his consultancy in 2007, Michael has refined and sharpened his approach to find, attract and engage prospects online. He has worked with over 200 agencies in all 50 states here in the U.S. and with agencies in over 14 foreign countries.
Along with providing consulting services for individual agencies, Michael also speaks at events and conducts training for agency groups such as the 4A’s, Mirren New Business, TAAN, The Magnet Global Network, MCAN, DMA and the American Advertising Federation.
- Michael Gass ConsultingAd Agency New Business Consultant, presentOwner
- BOHAN AdvertisingVP of Business Development
- Lewis CommunicationsDirector of Business Development
- The Maryland GroupAccount Service Group Director/Business Development
- Means AdvertisingDirector of Business Development
- The Tri-Ad GroupPartner
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