TrackMaven analyzed 50 million pieces of content in 2015 and reported that output of content per brand increased 35 percent per channel in 2015, but content engagement decreased by 17 percent.
Proper positioning however, will attract opportunity from outside of your target market. From time to time it may make sense to take those opportunities, provided they meet four criteria:
1. You have the capability – you can do the work
2. You have the capacity – you wouldn’t be displacing better-fit clients (you would essentially be selling excess capacity)
3. You can do it profitably
4. You don’t have to compete for it.
via #AdAgency #Advertising
The Omnicom Group is considered to be the second largest advertising holding company in the world. The company employs more than 74,000 employees in about 100 countries worldwide. Their Business Development community, has over 500 members in over 200 agencies.
- Michael Gass ConsultingAd Agency New Business Consultant, presentOwner
- BOHAN AdvertisingVP of Business Development
- Lewis CommunicationsDirector of Business Development
- The Maryland GroupAccount Service Group Director/Business Development
- Means AdvertisingDirector of Business Development
- The Tri-Ad GroupPartner
Since the start of his consultancy in 2007, Michael has refined and sharpened his approach to find, attract and engage prospects online. He has worked with over 200 agencies in all 50 states here in the U.S. and with agencies in over 14 foreign countries.
Along with providing consulting services for individual agencies, Michael also speaks at events and conducts training for agency groups such as the 4A’s, Mirren New Business, TAAN, The Magnet Global Network, MCAN, DMA and the American Advertising Federation.
- Samford University
- Liberty University
How to: Land a Speaking Gig at the Conference of Your Dreams
So, you want to speak more or even become a professional speaker? Bookmark this comprehensive guide to working towards getting onstage at th
Event Marketing Lessons: HubSpot's INBOUND Conference | OpenView Labs
HubSpot CMO Mike Volpe shares the event marketing lessons he's picked up from growing INBOUND into one of the biggest marketing events on th
7 Social Media Trends for Marketers: New Research |
Are you wondering what the latest social media trends are for marketers? Find out in the 2014 Social Media Marketing Industry Report.
D-day landings scenes in 1944 and now – interactive
Peter Macdiarmid has taken photographs of locations in France and England to match with archive images taken before, during and after the D-
grill and chill with the BBQ donut - designboom | architecture & des...
barbecue and boating, two of summer's most indulged in amusements, tie the knot in the bbq donut -- a circular sea cruiser fitted with a cha
"Sponsored Posts" cartoon | Tom Fishburne: Marketoonist
Hugh MacLeod once cartooned “If you talked to people the way advertising talked to people, they’d punch you in the face.” Nowhere is this mo
6 Practices To Use Content To Reinforce Your Brand
6 Practices To Use Content To Reinforce Your Brand [@MargaretMolloy TWEET]This week I had the pleasure of moderating a panel on “C-Suite Per
China on course to become 'world's most Christian nation' within 15 year...
The number of Christians in Communist China is growing so steadily that it by 2030 it could have more churchgoers than America
Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead Ge...
Social Media - If video is good for business (and it is), and if LinkedIn is good for business (and it is), then combining the two makes per
The Tennessean's newest ex-writer offers some advice on the way out thei...
I guess every newspaper columnist gets fired at least a couple of times, although when my column at The Tennessean ended recently it was pro
10 Foolproof Tips for Overcoming Procrastination — PsyBlog
…and the very best tip is the easiest (hint: it’s the first one).
How Busy People Make Time To Read--And You Can Too
Haven't finished a book since college? Between work, family, and social lives, trying to find time to read can be more effort than relaxing
Lifehack: How to write a book and actually finish the job - Schaefer Mar...
You may want to write a book but don't know how to start -- or finish! This post explains how you can finish your book.