Profile

Cover photo
Michael Gass
Works at Michael Gass Consulting
Attended Samford University
Lives in Birmingham, AL
3,259 followers|133,897 views
AboutPostsPhotosYouTube+1's

Stream

Michael Gass

Shared publicly  - 
 
One thing that helps to inspire me are quotes that I pick up from my reading and from conferences and seminars. They condense wisdom into bite-sized memorable sentences that provide needed inspiration and motivation.

#advertising   #marketing  
Agency new business is a very tough job. There’s often a lot of rejection associated with the position. It’s difficult to stay optimistic. One thing that helps to inspire me are quotes …
1

Michael Gass

Shared publicly  - 
 
"As the price of a Super Bowl spot soars—this year hitting $5 million for 30 seconds—brands including Volvo, Esurance, Newcastle Brown Ale and Adobe are finding some creative and economical ways to get in on the action—whether via social media, a regional ad buy, or a pre- or post-game ad." #advertising   #SB50ads  
1

Michael Gass

Shared publicly  - 
 
No shadow: Pennsylvania groundhog 'predicts' early spring
The handlers of Pennsylvania's most famous groundhog are set to predict whether we'll have early spring-like weather or have to suffer through the end of winter.
1

Michael Gass

Shared publicly  - 
 
We're close to launching a new business training course for advertising, digital, media and PR agencies: A New Approach to New Business. 34 sessions, over 2 hours of content along with quizzes and supplemental resources. 
1

Michael Gass

Shared publicly  - 
 
New Business Training for the NEW YEAR! http://ow.ly/W5KV8  #adagency
1

Michael Gass

Shared publicly  - 
 
Internet speed that would allow you to download 18 feature-length films in a single second.
Inc.com
Slow internet got you down? Check out the technology that's got everyone talking.
1
Have him in circles
3,259 people
i gst agung gede wibisana's profile photo
Ashwarya Malviya's profile photo
Doug Quintal's profile photo
GD King's profile photo
Bob Mos's profile photo
Jean-Philippe Persico's profile photo
Ioan Bîgea's profile photo
Patrice Gianni's profile photo
François de Laigue's profile photo

Michael Gass

Shared publicly  - 
 

Like most small to midsize agency owners, Douglas felt the impact of the recession and the empowerment that social media provided to prospects. They controlled how they wanted to be engaged. Interruptive type tactics such as cold calls, email blasts and direct mail became ineffective and inefficient.
Prospective clients shouldn’t hire a marketing agency that can’t market themselves. I wanted to share some excerpts of an interview conducted by Jami Oetting, content strategist for Age…
1

Michael Gass

Shared publicly  - 
 
We're live!

A New Approach to New Business:New business training course for advertising, digital, media and PR agencies.

New business is NOW much more difficult. It’s made worse by the paradigm shift in business development due to The Great Recession and the empowerment of prospects through social media. Interruptive type tactics such as cold calls, email blasts and direct mail have become ineffective and inefficient.

Rainmakers who were good at new business in the past are struggling today.



#adagency
Udemy is the world's largest destination for online courses. Discover an online course on Udemy.com and start learning a new skill today.
1

Michael Gass

Shared publicly  - 
 
"We make copy too complicated; our landing pages ask for information that isn’t 100% necessary to convert a prospect. We push out irrelevant, useless content through our channels; we add an unnecessary step to our checkout process. We don't take time to customize our message – no matter the platform.

Put simply, we create a lot of friction for our customers."
You’ve undoubtedly seen every top 10 list imaginable for 2016. But, the only thing marketers should care about–give people their time back.
1

Michael Gass

Shared publicly  - 
 
In this session of the Fuel Lines New Business Conference, Jeff Fromm, Executive VP at Barkley, shares how his agency has created a number of thought leadership platforms that drive  new business. One of the most successful has been built around Millennial Marketing. 
The Barkley agency has created a number of thought leadership platforms that drive our new business. In this session of the Fuel Lines New Business Conference, Jeff Fromm, Executive VP at Barkley, …
1

Michael Gass

Shared publicly  - 
 
Honored to be included in RSW/US Agency New Business Thought Leadership Survey along with Jay Baer, Blair Enns, Tim Williams, Peter Caputa, and Mark O'Brien.
2016 RSW/US Agency New Business Thought Leader Survey Report
1

Michael Gass

Shared publicly  - 
 
Here is the podcast of my keynote address: How to Create An Inbound Marketing Program For New Business
In recent studies, agencies have expressed that new business is more difficult than ever before, but it doesn’t have to be. Don’t get me wrong, new business has historically been a problem f…
1
People
Have him in circles
3,259 people
i gst agung gede wibisana's profile photo
Ashwarya Malviya's profile photo
Doug Quintal's profile photo
GD King's profile photo
Bob Mos's profile photo
Jean-Philippe Persico's profile photo
Ioan Bîgea's profile photo
Patrice Gianni's profile photo
François de Laigue's profile photo
Education
  • Samford University
  • Liberty University
Basic Information
Gender
Male
Story
Tagline
Michael Gass is a Business Development Consultant to Advertising, Digital, Media and PR Agencies | Speaker | Author of Fuel Lines
Introduction
Michael Gass, is an international new business consultant to advertising, digital, media and PR agencies. He has pioneered the use of social media, inbound and content marketing strategies specifically for agency new business. 

Since the start of his consultancy in 2007, Michael has refined and sharpened his approach to find, attract and engage prospects online. He has worked with over 200 agencies in all 50 states here in the U.S. and with agencies in over 14 foreign countries.

Along with providing consulting services for individual agencies, Michael also speaks at events and conducts training for agency groups such as the 4A’s, Mirren New Business, TAAN, The Magnet Global Network, MCAN, DMA and the American Advertising Federation.
Bragging rights
Michael is also the founder of Fuel Lines, which has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Work
Occupation
Business Development Consultant to Advertising, Digital, Media and Public Relations Agencies.
Skills
Business Development, Social Media Marketing, Content Marketing, Inbound Marketing, Speaker, Coach, Trainer, Author
Employment
  • Michael Gass Consulting
    Ad Agency New Business Consultant, present
    Owner
  • BOHAN Advertising
    VP of Business Development
  • Lewis Communications
    Director of Business Development
  • The Maryland Group
    Account Service Group Director/Business Development
  • Means Advertising
    Director of Business Development
  • The Tri-Ad Group
    Partner
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Birmingham, AL
Previously
Winchester, TN - Lynchburg, VA - Chicago Heights, IL - Nashville, TN - Birmingham, AL
Michael Gass's +1's are the things they like, agree with, or want to recommend.
Online Courses - Anytime, Anywhere | Udemy
www.udemy.com

Udemy is the world's largest destination for online courses. Discover an online course on Udemy.com and start learning a new skill today.

How to: Land a Speaking Gig at the Conference of Your Dreams
www.inbound.com

So, you want to speak more or even become a professional speaker? Bookmark this comprehensive guide to working towards getting onstage at th

Event Marketing Lessons: HubSpot's INBOUND Conference | OpenView Labs
labs.openviewpartners.com

HubSpot CMO Mike Volpe shares the event marketing lessons he's picked up from growing INBOUND into one of the biggest marketing events on th

7 Social Media Trends for Marketers: New Research |
www.socialmediaexaminer.com

Are you wondering what the latest social media trends are for marketers? Find out in the 2014 Social Media Marketing Industry Report.

How b2b brands talk past their customers
www.slideshare.net

There appears to be a disconnect between what customers care about and what companies talk about. B2B customers across industries recognize

D-day landings scenes in 1944 and now – interactive
www.theguardian.com

Peter Macdiarmid has taken photographs of locations in France and England to match with archive images taken before, during and after the D-

grill and chill with the BBQ donut - designboom | architecture & des...
www.designboom.com

barbecue and boating, two of summer's most indulged in amusements, tie the knot in the bbq donut -- a circular sea cruiser fitted with a cha

"Sponsored Posts" cartoon | Tom Fishburne: Marketoonist
tomfishburne.com

Hugh MacLeod once cartooned “If you talked to people the way advertising talked to people, they’d punch you in the face.” Nowhere is this mo

6 Practices To Use Content To Reinforce Your Brand
www.linkedin.com

6 Practices To Use Content To Reinforce Your Brand [@MargaretMolloy TWEET]This week I had the pleasure of moderating a panel on “C-Suite Per

Photographer Captures Volcano With Blue Lava
www.redbull.com

Olivier Grunewald had to venture to a remote island in Indonesia to find the surreal sight.

China on course to become 'world's most Christian nation' within 15 year...
www.telegraph.co.uk

The number of Christians in Communist China is growing so steadily that it by 2030 it could have more churchgoers than America

Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead Ge...
www.marketingprofs.com

Social Media - If video is good for business (and it is), and if LinkedIn is good for business (and it is), then combining the two makes per

The Tennessean's newest ex-writer offers some advice on the way out thei...
www.nashvillescene.com

I guess every newspaper columnist gets fired at least a couple of times, although when my column at The Tennessean ended recently it was pro

10 Foolproof Tips for Overcoming Procrastination — PsyBlog
www.spring.org.uk

…and the very best tip is the easiest (hint: it’s the first one).

How Busy People Make Time To Read--And You Can Too
www.fastcompany.com

Haven't finished a book since college? Between work, family, and social lives, trying to find time to read can be more effort than relaxing

How Our Brains Decide What We Share Online
www.fastcompany.com

Studies show that four basic emotions combine to create our experiences. Here's what that means for the way content is shared online.

BPD swarms vehicle after suicide threat
photos.al.com

SWAT and police can be seen crouching behind a blue car, focusing their attention on any activity from the red pickup. (Carol Robinson | cro

Lifehack: How to write a book and actually finish the job - Schaefer Mar...
www.businessesgrow.com

You may want to write a book but don't know how to start -- or finish! This post explains how you can finish your book.