Cover photo
Michael Gass
Works at Michael Gass Consulting
Attended Samford University
Lives in Birmingham, AL
3,199 followers|127,674 views


Michael Gass

Shared publicly  - 
Goo Goos are as much a part of the Nashville scene as the Grand Ole Opry and Tootsie’s Orchid Lounge.  The iconic candy that is made in Nashville celebrated its 100th Anniversary in 2011. 

We thought we'd provide them to all attendees of our upcoming Fuel Lines New Business Conference that begins on Thursday of this week. #FuelLines  #Nashville 

Michael Gass

Shared publicly  - 
Small Agency Conference

PRACTICAL SOLUTIONS for positioning, pitching & procurement that will make new business easier.

October 8-9, the Music City Center, Nashville, TN

Michael Gass

Shared publicly  - 
Ad Man - Bob Hoffman, the Ad Contrarian, speaking at the #FuelLines New Business Conference, October 8-9, Nashville

Michael Gass

Shared publicly  - 
This is brilliant! 
 ·  Translate

Michael Gass

Shared publicly  - 
We're honored that Fuel Lines has made this Top 10 Must-Attend Events! #FuelLines
If you are looking for networking opportunities or educational content for improving your business and your client work, check out these conferences specifically for agency professionals.

Michael Gass

Shared publicly  - 
Early registration for Fuel Lines New Business Conference ends today. Grab your tickets now. We're within 17 of reaching our limit of attendance!

#PR #Digital #adagency #media #Fuellines 
Fuel Lines New Business Conference 2015 A new business conference for advertising, digital, media and PR agencies October 8-9, the Music City Center, Nashville, TN Business development has undergon…

Michael Gass

Shared publicly  - 
Checking our equipment and supplies for the #FuelLines New Business Conference. See you in #Nashville

Michael Gass

Shared publicly  - 
Last chance! Only 14 spots remaining for the Small Agency Conference: A New Approach for New Business, Oct 8-9

Michael Gass

Shared publicly  - 
I was recently interviewed by Tracy Lewis for The Marketing Agency Insider Series. I discussed agency new business challenges, trends and strategies. 

Michael Gass

Shared publicly  - 
What do attendees have to look forward to at your new conference—Fuel Lines New Business Conference 2015?

I think they will come away with some very practical solutions for positioning, pitching and procurement that will make new business easier.

They will leave with innovative insights from some of the best and brightest thought leaders who provide straight talk on the new drivers of new business.

Attendees will walk away with new business ideas and resources plus a network of new friends and mentors. Limiting this first conference to 100 is intended to provide a better environment to network with one another and engage with our speakers.

Michael Gass

Shared publicly  - 
Studies from the behavioral sciences to provide inspiration and insight on how to effectively set your prices.
Read these pricing strategies backed by academic research to increase and improve your sales.

Michael Gass

Shared publicly  - 
A personal blog can become the cornerstone for building an online community of prospects for your agency. 
For over eight years I’ve prescribed creating a niche blog for agency new business and have helped create over 200 personal blogs for agency principals. A personal blog can provide small to midsize…
In his circles
2,981 people
Have him in circles
3,199 people
Ian Fitzpatrick's profile photo
Gihad Jawhar's profile photo
Stephan Kesting's profile photo
Envision Interactive's profile photo
John Madden's profile photo
Justin West's profile photo
Lois Geller's profile photo
griffin devine's profile photo
Charlene Kingston's profile photo
  • Samford University
  • Liberty University
Basic Information
Michael Gass is a Business Development Consultant to Advertising, Digital, Media and PR Agencies | Speaker | Author of Fuel Lines
Michael Gass, is an international new business consultant to advertising, digital, media and PR agencies. He has pioneered the use of social media, inbound and content marketing strategies specifically for agency new business. 

Since the start of his consultancy in 2007, Michael has refined and sharpened his approach to find, attract and engage prospects online. He has worked with over 200 agencies in all 50 states here in the U.S. and with agencies in over 14 foreign countries.

Along with providing consulting services for individual agencies, Michael also speaks at events and conducts training for agency groups such as the 4A’s, Mirren New Business, TAAN, The Magnet Global Network, MCAN, DMA and the American Advertising Federation.
Bragging rights
Michael is also the founder of Fuel Lines, which has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Business Development Consultant to Advertising, Digital, Media and Public Relations Agencies.
Business Development, Social Media Marketing, Content Marketing, Inbound Marketing, Speaker, Coach, Trainer, Author
  • Michael Gass Consulting
    Ad Agency New Business Consultant, present
  • BOHAN Advertising
    VP of Business Development
  • Lewis Communications
    Director of Business Development
  • The Maryland Group
    Account Service Group Director/Business Development
  • Means Advertising
    Director of Business Development
  • The Tri-Ad Group
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Birmingham, AL
Winchester, TN - Lynchburg, VA - Chicago Heights, IL - Nashville, TN - Birmingham, AL
Michael Gass's +1's are the things they like, agree with, or want to recommend.
Event Marketing Lessons: HubSpot's INBOUND Conference | OpenView Labs

HubSpot CMO Mike Volpe shares the event marketing lessons he's picked up from growing INBOUND into one of the biggest marketing events on th

7 Social Media Trends for Marketers: New Research |

Are you wondering what the latest social media trends are for marketers? Find out in the 2014 Social Media Marketing Industry Report.

How b2b brands talk past their customers

There appears to be a disconnect between what customers care about and what companies talk about. B2B customers across industries recognize

D-day landings scenes in 1944 and now – interactive

Peter Macdiarmid has taken photographs of locations in France and England to match with archive images taken before, during and after the D-

grill and chill with the BBQ donut - designboom | architecture & des...

barbecue and boating, two of summer's most indulged in amusements, tie the knot in the bbq donut -- a circular sea cruiser fitted with a cha

"Sponsored Posts" cartoon | Tom Fishburne: Marketoonist

Hugh MacLeod once cartooned “If you talked to people the way advertising talked to people, they’d punch you in the face.” Nowhere is this mo

6 Practices To Use Content To Reinforce Your Brand

6 Practices To Use Content To Reinforce Your Brand [@MargaretMolloy TWEET]This week I had the pleasure of moderating a panel on “C-Suite Per

Photographer Captures Volcano With Blue Lava

Olivier Grunewald had to venture to a remote island in Indonesia to find the surreal sight.

China on course to become 'world's most Christian nation' within 15 year...

The number of Christians in Communist China is growing so steadily that it by 2030 it could have more churchgoers than America

Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead Ge...

Social Media - If video is good for business (and it is), and if LinkedIn is good for business (and it is), then combining the two makes per

The Tennessean's newest ex-writer offers some advice on the way out thei...

I guess every newspaper columnist gets fired at least a couple of times, although when my column at The Tennessean ended recently it was pro

10 Foolproof Tips for Overcoming Procrastination — PsyBlog

…and the very best tip is the easiest (hint: it’s the first one).

How Busy People Make Time To Read--And You Can Too

Haven't finished a book since college? Between work, family, and social lives, trying to find time to read can be more effort than relaxing

How Our Brains Decide What We Share Online

Studies show that four basic emotions combine to create our experiences. Here's what that means for the way content is shared online.

BPD swarms vehicle after suicide threat

SWAT and police can be seen crouching behind a blue car, focusing their attention on any activity from the red pickup. (Carol Robinson | cro

Lifehack: How to write a book and actually finish the job - Schaefer Mar...

You may want to write a book but don't know how to start -- or finish! This post explains how you can finish your book.

A Startlingly Simple Theory About the Missing Malaysia Airlines Jet | Au...

A pilot with 20 years of experience provides the best explanation yet on what happened to flight MH370.

David Bohan: Social media is redefining roles of business leaders

Savvy CEOs are embracing all forms of social media to communicate with customers, employees and suppliers.