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Michael Gass
Works at Michael Gass Consulting
Attended Samford University
Lives in Birmingham, AL
3,286 followers|257,791 views


Michael Gass

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Prepping to conduct a new business webinar for the Omnicom Group, a global advertising agency network of 1,500 agencies in 100+ countries.

Michael Gass

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“Put yourself in front of prospects so that they can’t help but find you.”

#AdAgency   #NewBusiness  
Episode 42: Positioning Your Agency Through Niche Blogs, with Michael Gass.

Michael Gass

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“We fell into a content crap trap."

TrackMaven analyzed 50 million pieces of content in 2015 and reported that output of content per brand increased 35 percent per channel in 2015, but content engagement decreased by 17 percent.

We can't break through the clutter by adding to it. TrackMaven analyzed 50 million pieces of content in 2015 and reported that output of content per brand increased 35 percent per channel in 2015, but content engagement decreased by 17 percent. Here's how P&G's chief brand officer, ...

Michael Gass

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“Everybody has a plan until they get punched in the mouth.” - Mike Tyson

#adagency #digital #media #PR
Those charged with new business often neglect to plan their work and work their plan. Agencies are great at analyzing and planning for their clients. But, when it comes to planning for their own ne…

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If you work for an ad agency ... Survey on the attitudes and interests of agency employees via Susan Baier #adagency

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Community development comes before business development.
How to build an online community of prospects. #adagency #newbusiness
Building an engaged online community should NOW be a core responsibility of business development. The battle for new business has moved online which makes community development indispensable in mar…

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Positioning is a forward-looking exercise about targeting future business in an area where you have, or are building, deep expertise.

Proper positioning however, will attract opportunity from outside of your target market. From time to time it may make sense to take those opportunities, provided they meet four criteria:

1. You have the capability – you can do the work
2. You have the capacity – you wouldn’t be displacing better-fit clients (you would essentially be selling excess capacity)
3. You can do it profitably
4. You don’t have to compete for it.

via +Blair Enns  #AdAgency   #Advertising  
When we’re working with owners of independent creative firms on the positioning of their firms, we separate the exercise of choosing a focus, from the exercise of articulating a claim. The first is an act of sacrifice, which most people in the creative professions struggle with (even more so than the average business owner, I believe), and the second is an act of communication, something creative professionals revel and delight in.

Michael Gass

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Just confirmed that I'll be conducting a new business webinar for the Omnicom Group on January 11th, 2017.

The Omnicom Group is considered to be the second largest advertising holding company in the world. The company employs more than 74,000 employees in about 100 countries worldwide. Their Business Development community, has over 500 members in over 200 agencies.

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New article: What Is Your Lead Generation Process for Ad Agency New Business?

"With a little forethought and the creation of simple steps and processes, you can create a system that will make it much easier to kick-start your online leads."

#Advertising #Digital #Media #PR Agencies

Believe it or not, most small to midsize agencies have no consistent process for generating online leads. Business development doesn’t have to be so difficult. With a little forethought and the cr…

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Where was the president in the 8 hrs after the Sept.11 attacks? Told by the people who were on board Air Force One
Where was the president in the eight hours after the Sept. 11 attacks? The strange, harrowing journey of Air Force One, as told by the people who were on board.

Michael Gass

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Happy #NationalDogDay to Jax and Greyson! My office companions.
Business Development Consultant to Advertising, Digital, Media and Public Relations Agencies.
Business Development, Social Media Marketing, Content Marketing, Inbound Marketing, Speaker, Coach, Trainer, Author
  • Michael Gass Consulting
    Ad Agency New Business Consultant, present
  • BOHAN Advertising
    VP of Business Development
  • Lewis Communications
    Director of Business Development
  • The Maryland Group
    Account Service Group Director/Business Development
  • Means Advertising
    Director of Business Development
  • The Tri-Ad Group
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Birmingham, AL
Winchester, TN - Lynchburg, VA - Chicago Heights, IL - Nashville, TN - Birmingham, AL
Michael Gass is a Business Development Consultant to Advertising, Digital, Media and PR Agencies | Speaker | Author of Fuel Lines
Michael Gass, is an international new business consultant to advertising, digital, media and PR agencies. He has pioneered the use of social media, inbound and content marketing strategies specifically for agency new business. 

Since the start of his consultancy in 2007, Michael has refined and sharpened his approach to find, attract and engage prospects online. He has worked with over 200 agencies in all 50 states here in the U.S. and with agencies in over 14 foreign countries.

Along with providing consulting services for individual agencies, Michael also speaks at events and conducts training for agency groups such as the 4A’s, Mirren New Business, TAAN, The Magnet Global Network, MCAN, DMA and the American Advertising Federation.
Bragging rights
Michael is also the founder of Fuel Lines, which has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
  • Samford University
  • Liberty University
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Michael Gass's +1's are the things they like, agree with, or want to recommend.
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