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Michael Gass
Works at Michael Gass Consulting
Attended Samford University
Lives in Birmingham, AL
3,286 followers|142,697 views
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Michael Gass

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Happy #NationalDogDay to Jax and Greyson! My office companions.
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Michael Gass

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Improve Ad Agency New business Leads with Authority Marketing http://ow.ly/kVr8302VCT4 @Mcdougalljohnd#adagency
Leverage SEO and expert positioning! Based on Google patents and documents, which explicitly state that Google prefers experts and authorities. John McDougall, the author of Web Marketing On All Cy…
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Michael Gass

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"Marketing that gets passed off as “storytelling” really isn’t that much of a story."
It’s in vogue for marketers to think of themselves as storytellers. But much of the marketing that gets passed off as “storytelling” really isn’t that much of a story. There is genuine power in sto…
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Michael Gass

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A New Approach to New Business: New business training for advertising, digital, media and PR agencies.

60% off original price through July 10th!
A new business training for advertising, digital, media and PR agencies
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Michael Gass

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Not quite takeout, not quite cooking from scratch, meal kits deliver pre-measured ingredients and recipes to your door to help you cook with ease.
Meal kit delivery services are reinventing the dinner ritual a very good way. Working couples, singles, and busy families who care about eating fresh, home-cooked meals are flocking to the concept of a freshly prepped meal-in-a-box and the market is lighting up with a flurry of new offerings. For this [...]
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Michael Gass

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Better than any other social media platform, Facebook provides many ways to show your personal side.
Facebook has become an important element in our daily lives it is also important for new business. If you aren’t sharing your content on Facebook, you’re missing out on a big opportunity. Why? R…
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Michael Gass

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Community development comes before business development.
How to build an online community of prospects. #adagency #newbusiness
Building an engaged online community should NOW be a core responsibility of business development. The battle for new business has moved online which makes community development indispensable in mar…
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Michael Gass

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What an ad agency needs to thrive.

Check out my interview interview at Build A Better Agency via +Drew McLellan 
Episode 42: Positioning Your Agency Through Niche Blogs, with Michael Gass.
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70% of websites lack any call to action. Small Biz Trends
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"On average, multimedia content like infographics and video reached almost three times as many people and garnered 20 percent more attention time."
Brands traditionally create more blog posts than downloadable or multimedia content. According to our data, they shouldn't.
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Many agency owners know that the current RFP system is flawed but what should take it’s place?
#adagency  
Inspire your clients to abandon the RFP. The RFP (Request for Proposal) process is the way a lot of clients evaluate and select an advertising or marketing partner and keep prices down. But Cal Ha…
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My friend Don Beehler​'s daughter Carolyn, was recently profiled in an article in Nashville Arts.

"Viewing Carolyn Beehler’s work from across a room you will wonder whether she prefers oil or acrylic paint. Once you step closer, it is hard to believe that every image, every highlight or shadow, is actually rendered using cut paper as her only medium."
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People
In his circles
2,956 people
Have him in circles
3,286 people
Meg Pilkington's profile photo
Gihad Jawhar's profile photo
Damian Turco's profile photo
Stefano Sargentini's profile photo
Kevin Buchanan's profile photo
elza memora's profile photo
Jayme Soulati's profile photo
Lescoth Annabelle's profile photo
mirzaei majid's profile photo
Education
  • Samford University
  • Liberty University
Basic Information
Gender
Male
Story
Tagline
Michael Gass is a Business Development Consultant to Advertising, Digital, Media and PR Agencies | Speaker | Author of Fuel Lines
Introduction
Michael Gass, is an international new business consultant to advertising, digital, media and PR agencies. He has pioneered the use of social media, inbound and content marketing strategies specifically for agency new business. 

Since the start of his consultancy in 2007, Michael has refined and sharpened his approach to find, attract and engage prospects online. He has worked with over 200 agencies in all 50 states here in the U.S. and with agencies in over 14 foreign countries.

Along with providing consulting services for individual agencies, Michael also speaks at events and conducts training for agency groups such as the 4A’s, Mirren New Business, TAAN, The Magnet Global Network, MCAN, DMA and the American Advertising Federation.
Bragging rights
Michael is also the founder of Fuel Lines, which has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Work
Occupation
Business Development Consultant to Advertising, Digital, Media and Public Relations Agencies.
Skills
Business Development, Social Media Marketing, Content Marketing, Inbound Marketing, Speaker, Coach, Trainer, Author
Employment
  • Michael Gass Consulting
    Ad Agency New Business Consultant, present
    Owner
  • BOHAN Advertising
    VP of Business Development
  • Lewis Communications
    Director of Business Development
  • The Maryland Group
    Account Service Group Director/Business Development
  • Means Advertising
    Director of Business Development
  • The Tri-Ad Group
    Partner
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Birmingham, AL
Previously
Winchester, TN - Lynchburg, VA - Chicago Heights, IL - Nashville, TN - Birmingham, AL
Michael Gass's +1's are the things they like, agree with, or want to recommend.
Online Courses - Anytime, Anywhere | Udemy
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Udemy is the world's largest destination for online courses. Discover an online course on Udemy.com and start learning a new skill today.

How to: Land a Speaking Gig at the Conference of Your Dreams
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So, you want to speak more or even become a professional speaker? Bookmark this comprehensive guide to working towards getting onstage at th

Event Marketing Lessons: HubSpot's INBOUND Conference | OpenView Labs
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HubSpot CMO Mike Volpe shares the event marketing lessons he's picked up from growing INBOUND into one of the biggest marketing events on th

7 Social Media Trends for Marketers: New Research |
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Are you wondering what the latest social media trends are for marketers? Find out in the 2014 Social Media Marketing Industry Report.

How b2b brands talk past their customers
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There appears to be a disconnect between what customers care about and what companies talk about. B2B customers across industries recognize

D-day landings scenes in 1944 and now – interactive
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Peter Macdiarmid has taken photographs of locations in France and England to match with archive images taken before, during and after the D-

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barbecue and boating, two of summer's most indulged in amusements, tie the knot in the bbq donut -- a circular sea cruiser fitted with a cha

"Sponsored Posts" cartoon | Tom Fishburne: Marketoonist
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Hugh MacLeod once cartooned “If you talked to people the way advertising talked to people, they’d punch you in the face.” Nowhere is this mo

6 Practices To Use Content To Reinforce Your Brand
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6 Practices To Use Content To Reinforce Your Brand [@MargaretMolloy TWEET]This week I had the pleasure of moderating a panel on “C-Suite Per

Photographer Captures Volcano With Blue Lava
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Olivier Grunewald had to venture to a remote island in Indonesia to find the surreal sight.

China on course to become 'world's most Christian nation' within 15 year...
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The number of Christians in Communist China is growing so steadily that it by 2030 it could have more churchgoers than America

Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead Ge...
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Social Media - If video is good for business (and it is), and if LinkedIn is good for business (and it is), then combining the two makes per

The Tennessean's newest ex-writer offers some advice on the way out thei...
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I guess every newspaper columnist gets fired at least a couple of times, although when my column at The Tennessean ended recently it was pro

10 Foolproof Tips for Overcoming Procrastination — PsyBlog
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…and the very best tip is the easiest (hint: it’s the first one).

How Busy People Make Time To Read--And You Can Too
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Haven't finished a book since college? Between work, family, and social lives, trying to find time to read can be more effort than relaxing

How Our Brains Decide What We Share Online
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Studies show that four basic emotions combine to create our experiences. Here's what that means for the way content is shared online.

BPD swarms vehicle after suicide threat
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SWAT and police can be seen crouching behind a blue car, focusing their attention on any activity from the red pickup. (Carol Robinson | cro

Lifehack: How to write a book and actually finish the job - Schaefer Mar...
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You may want to write a book but don't know how to start -- or finish! This post explains how you can finish your book.