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Michael Gass
3,284 followers -
Michael Gass is a Business Development Consultant to Advertising, Digital, Media and PR Agencies | Speaker | Author of Fuel Lines
Michael Gass is a Business Development Consultant to Advertising, Digital, Media and PR Agencies | Speaker | Author of Fuel Lines

3,284 followers
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Michael's posts

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Free Webinar: 3 Things A Director Needs for Success

#AdAgency #NewBusiness #Training

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Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions

#CEO #CSuite

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Phone Conference this morning with Ian Wright, Managing Director for Tribe Global, from his home in Edinburgh, the capital city of Scotland.

Tribe Global is a growing network of successful, independent, owner-managed communications businesses. Today, Tribe Global has Members and Partners in 22 countries across the world.

#AdAgency #NewBusiness #Training
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Hubspot's new Agency Expert Webinar Series

#AdvertisingAgencies #NewBusiness


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Hubspot ’s Agency Expert Webinar Series:

3 Things a New Business Director Needs for Success, April 5, 11am ET

#AdAgency #NewBusiness #Training

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A Fresh Look at How to Market Your Ad Agency for New Business

Success in “selling the agency” is proving to be extremely difficult. And when business development isn’t successful, they think the sensible thing to do is to step-up outbound sales with even more cold-calling or other interruptive type tactics.

#AdAgency #NewBusiness 

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To be an effective writer, spend more time planning and less time writing

According to a study conducted by McLuhan and Davies, a Toronto based consulting firm specializing in communications training, effective writers spend:
40% of their time planning
25% of their time writing
35% of their time revising

#AdAgency #NewBusiness #ContentMarketing

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Fuel Lines has been named one of Top 70 Advertising Blogs

The blogs are ranked based on following criteria:

Google reputation and Google search ranking

Influence and popularity on Facebook, twitter and other social media sites

Quality and consistency of posts.

Feedspot’s editorial team and expert review

Fuel Lines came in at #29: www.fuelingnewbusiness.com

Here's the complete list: http://blog.feedspot.com/advertising_blogs/

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Most of us aren’t born with the gift for writing. You have to work at it.

#ContentMarketing

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You shouldn’t be in the position of having to sell your services because that’s not what prospects are buying.

There are two things that prospects want to buy ...

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