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Michael Gass
Works at Michael Gass Consulting
Attended Samford University
Lives in Birmingham, AL
3,287 followers|143,351 views


Michael Gass

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“Everybody has a plan until they get punched in the mouth.” - Mike Tyson

#adagency #digital #media #PR
Those charged with new business often neglect to plan their work and work their plan. Agencies are great at analyzing and planning for their clients. But, when it comes to planning for their own ne…

Michael Gass

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If you work for an ad agency ... Survey on the attitudes and interests of agency employees via Susan Baier #adagency

Michael Gass

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Community development comes before business development.
How to build an online community of prospects. #adagency #newbusiness
Building an engaged online community should NOW be a core responsibility of business development. The battle for new business has moved online which makes community development indispensable in mar…

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Improve Ad Agency New business Leads with Authority Marketing @Mcdougalljohnd#adagency
Leverage SEO and expert positioning! Based on Google patents and documents, which explicitly state that Google prefers experts and authorities. John McDougall, the author of Web Marketing On All Cy…

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"Marketing that gets passed off as “storytelling” really isn’t that much of a story."
It’s in vogue for marketers to think of themselves as storytellers. But much of the marketing that gets passed off as “storytelling” really isn’t that much of a story. There is genuine power in sto…

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A New Approach to New Business: New business training for advertising, digital, media and PR agencies.

60% off original price through July 10th!
A new business training for advertising, digital, media and PR agencies

Michael Gass

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Not quite takeout, not quite cooking from scratch, meal kits deliver pre-measured ingredients and recipes to your door to help you cook with ease.
Meal kit delivery services are reinventing the dinner ritual a very good way. Working couples, singles, and busy families who care about eating fresh, home-cooked meals are flocking to the concept of a freshly prepped meal-in-a-box and the market is lighting up with a flurry of new offerings. For this [...]

Michael Gass

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Where was the president in the 8 hrs after the Sept.11 attacks? Told by the people who were on board Air Force One
Where was the president in the eight hours after the Sept. 11 attacks? The strange, harrowing journey of Air Force One, as told by the people who were on board.

Michael Gass

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Happy #NationalDogDay to Jax and Greyson! My office companions.

Michael Gass

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What an ad agency needs to thrive.

Check out my interview interview at Build A Better Agency via +Drew McLellan 
Episode 42: Positioning Your Agency Through Niche Blogs, with Michael Gass.

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70% of websites lack any call to action. Small Biz Trends

Michael Gass

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"On average, multimedia content like infographics and video reached almost three times as many people and garnered 20 percent more attention time."
Brands traditionally create more blog posts than downloadable or multimedia content. According to our data, they shouldn't.
Business Development Consultant to Advertising, Digital, Media and Public Relations Agencies.
Business Development, Social Media Marketing, Content Marketing, Inbound Marketing, Speaker, Coach, Trainer, Author
  • Michael Gass Consulting
    Ad Agency New Business Consultant, present
  • BOHAN Advertising
    VP of Business Development
  • Lewis Communications
    Director of Business Development
  • The Maryland Group
    Account Service Group Director/Business Development
  • Means Advertising
    Director of Business Development
  • The Tri-Ad Group
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Birmingham, AL
Winchester, TN - Lynchburg, VA - Chicago Heights, IL - Nashville, TN - Birmingham, AL
Michael Gass is a Business Development Consultant to Advertising, Digital, Media and PR Agencies | Speaker | Author of Fuel Lines
Michael Gass, is an international new business consultant to advertising, digital, media and PR agencies. He has pioneered the use of social media, inbound and content marketing strategies specifically for agency new business. 

Since the start of his consultancy in 2007, Michael has refined and sharpened his approach to find, attract and engage prospects online. He has worked with over 200 agencies in all 50 states here in the U.S. and with agencies in over 14 foreign countries.

Along with providing consulting services for individual agencies, Michael also speaks at events and conducts training for agency groups such as the 4A’s, Mirren New Business, TAAN, The Magnet Global Network, MCAN, DMA and the American Advertising Federation.
Bragging rights
Michael is also the founder of Fuel Lines, which has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
  • Samford University
  • Liberty University
Basic Information
Michael Gass's +1's are the things they like, agree with, or want to recommend.
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7 Social Media Trends for Marketers: New Research |

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How b2b brands talk past their customers

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D-day landings scenes in 1944 and now – interactive

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10 Foolproof Tips for Overcoming Procrastination — PsyBlog

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How Busy People Make Time To Read--And You Can Too

Haven't finished a book since college? Between work, family, and social lives, trying to find time to read can be more effort than relaxing

How Our Brains Decide What We Share Online

Studies show that four basic emotions combine to create our experiences. Here's what that means for the way content is shared online.

BPD swarms vehicle after suicide threat

SWAT and police can be seen crouching behind a blue car, focusing their attention on any activity from the red pickup. (Carol Robinson | cro

Lifehack: How to write a book and actually finish the job - Schaefer Mar...

You may want to write a book but don't know how to start -- or finish! This post explains how you can finish your book.