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Michael Gardash
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Michael Gardash's posts

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Must have been some Google-rs at the Ontario Science Center Last week - Someone optimized the kids play area.
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Now this is pure style - Guatemalan trendy shoe retailer steals competitors customers with a geo based real-life time-based discount racing game.

Watch the video replay at - http://lnkd.in/iFbCGZ

Full case study at - http://www.google.com/think/campaigns/meat-pack-hijack.html

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Dogs cheat in the dark.

A similar experiment would be inconclusive for cats. Cats can probably understand our point of view, they just don't care.
Not just humans cheat, but dogs do it differently.  In fact animals cheat in a more rational way

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"Truly" never going to eat here.

Having a Live Bait sign next to your Thai Cuisine hero dinner is the location, location, location, equivalent of a tombstone headline.
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Can you describe your company or product's unique value proposition in 6 words or less?

Here is a case study on how WSI updated the UVP positioning statement to focus on clients.

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As is I wasn't (will)powerless enough against M&Ms already, now they have gone and improved their conversion rates 41% with enhanced campaigns.

Enhanced Campaigns auto-upgrade is fast approaching (July 22nd!). Check out these success stories from those who made the conversion already.
Earlier this year we launched AdWords enhanced campaigns to help advertisers reach customers across devices anytime, anywhere. With less than a month until the auto-upgrade on July 22, we thought we'd share a few stories from industry leaders and advertisers who have already upgraded. Read more about their progress and results on the Inside AdWords Blog: http://g.co/qsnj

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"Have you ever seen an ad for an Ad Agency"?

Here is a great "ballsy" ad from Kirshenbaum Bond + Partners. "It takes three things to do breakthrough advertising. A great idea is one of them."

If you are in the advertising and marketing business, are you running ads for your agency, or are you more like the cobbler's son who is need of shoe repair?
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Two Philosophies - which is right?

"Good is the enemy of great"

"Done is better than perfect"

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I knew Klout felt familiar.
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