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Michael Gardash
Works at WSI
Attended U of T
Lives in Maple, ON
530 followers|11,226 views
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Michael Gardash

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Must have been some Google-rs at the Ontario Science Center Last week - Someone optimized the kids play area.
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Hahaha, it's true! Google is everywhere! :o)
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Michael Gardash

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Dogs cheat in the dark.

A similar experiment would be inconclusive for cats. Cats can probably understand our point of view, they just don't care.
 
Not just humans cheat, but dogs do it differently.  In fact animals cheat in a more rational way
Dogs might understand people even better than thought, new experiments show.
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Michael Gardash

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Can you describe your company or product's unique value proposition in 6 words or less?

Here is a case study on how WSI updated the UVP positioning statement to focus on clients.
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Michael Gardash

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"Have you ever seen an ad for an Ad Agency"?

Here is a great "ballsy" ad from Kirshenbaum Bond + Partners. "It takes three things to do breakthrough advertising. A great idea is one of them."

If you are in the advertising and marketing business, are you running ads for your agency, or are you more like the cobbler's son who is need of shoe repair?
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Michael Gardash

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Michael Gardash originally shared:
 
Two Philosophies - which is right?

"Good is the enemy of great"

"Done is better than perfect"
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Peter Jasniewski's profile photoMichael Gardash's profile photo
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I like that Peter, it's a much more aggressive stance, and attacks the matter. Good is the enemy of great is a much more passive / defensive position.
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Michael Gardash

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One inbox to rule them all.
Mike Elgan originally shared:
 
Here's what I love about Google+ in general and the Google+ Diet in particular:

Instead of saying, "I'm going to write a blog post now," or "I'm going to send an e-mail" or "I think I'll tweet something" you simply say what you have to say, then decide who you're going to say it to.

If you address it to "Public," it's a blog post.

If you address it to "Your Circles" it's a tweet.

If you address it to your "My Customers" Circle it's a business newsletter.

If you address it to a single person, it can be a letter to your mother.

I'd say this is pretty revolutionary.
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Have him in circles
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Michael Gardash

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Now this is pure style - Guatemalan trendy shoe retailer steals competitors customers with a geo based real-life time-based discount racing game.

Watch the video replay at - http://lnkd.in/iFbCGZ

Full case study at - http://www.google.com/think/campaigns/meat-pack-hijack.html
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Michael Gardash

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"Truly" never going to eat here.

Having a Live Bait sign next to your Thai Cuisine hero dinner is the location, location, location, equivalent of a tombstone headline.
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Michael Gardash

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As is I wasn't (will)powerless enough against M&Ms already, now they have gone and improved their conversion rates 41% with enhanced campaigns.

Enhanced Campaigns auto-upgrade is fast approaching (July 22nd!). Check out these success stories from those who made the conversion already.
 
Earlier this year we launched AdWords enhanced campaigns to help advertisers reach customers across devices anytime, anywhere. With less than a month until the auto-upgrade on July 22, we thought we'd share a few stories from industry leaders and advertisers who have already upgraded. Read more about their progress and results on the Inside AdWords Blog: http://g.co/qsnj
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Michael Gardash

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Michael Gardash

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I knew Klout felt familiar.
What does Klout do for you? What does your mom do for you?
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Have him in circles
530 people
Carlos De la Rosa Manotas's profile photo
Ali Samoudi's profile photo
Joe Miner's profile photo
Francesc Amo's profile photo
Abelardo Arcos's profile photo
Robert Crane's profile photo
John Lepore's profile photo
Karen Luther's profile photo
Charley Taylor's profile photo
Education
  • U of T
  • SSS
Basic Information
Gender
Male
Relationship
Married
Work
Occupation
Product Marketing Guy
Employment
  • WSI
    Business Innovation Manager, 2009 - present
  • Neopost
    Product Manager - Software & Document Handling, 2001 - 2004
  • Cantar
    Product Manager, 2004 - 2006
  • Pool Corp
    Product Manager, 2006 - 2009
  • WSI
    Product Manager, 2000 - 2001
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Maple, ON
Previously
Streetsville - Richmond Hill
Michael Gardash's +1's are the things they like, agree with, or want to recommend.
Is the power point making us more dumber
www.slideshare.net

Elizabeth Bumiller wrote an excellent article about the overuse of PowerPoint in the military in today's New York Times. It includes great

Blogmented
blogmented.com

How an expert landing page optimizer uses predictably irrational landing pages. Jun14 2011 Leave a Comment Written by Michael Gardash. How a

One Good Minute
onegoodminute.indieposit.com

Can you camp and blog? The thorn in my side that has been sucking all my time is finally gone. I passed my PMP exam. Also exciting this week

Bing
www.bing.com

Bing is a search engine that finds and organizes the answers you need so you can make faster, more informed decisions.