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Michael Freeman
Works at Highfive, Inc.
Attended UCLA Anderson School of Management
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Michael Freeman

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I love working at Highfive.
Companies like Slack and Zenefits are known for how they’re changing the way we work, from reducing work email clutter to making it easier to get health coverage. Inside those companies, they’re using a new kind of video tool to be more productive themselves. Called Highfive, it’s only been on the [...]
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Michael Freeman

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I love living in San Luis Obispo, but that doesn't mean that I can't still work for a great company located in the Bay Area. I've found the right way to be effective and a member of the team although I'm a remote worker. In this post (part 1 of 2), I focus on some of the habits and things I do, to make it feel like I'm just at the other end of the "extended" office.
My top 5 recommendations on how to stay connected and effective while working remotely.
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Michael Freeman

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Let me toggle the interesting button. I accidentally tapped it on a story and can't undo that.

Give me an options pane similar to Google Now that let's me manage the categorization of how my content is personalized. 
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Michael Freeman

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If you have a business website, you need content. As a writer with nearly 20 years under my belt, I see companies struggle with what to put on their websites, where they should put it and how they
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Michael Freeman

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Glad to see GA Evolution on the new GA Partner Gallery
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Michael Freeman

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Here are some tips based on my experience of migrating to +HubSpot from another MAP. There is no secret sauce to the switch, but I think it lays out a helpful way to approach this type of project.
Nobody likes software migration projects. But with the right planning, you can get to the promised land without doing too much damage to your psyche.
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Have him in circles
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Michael Freeman

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Desktop and web conferencing is highly valuable and supports many key use cases, but conference room video remains at the heart of effective workplace collaboration.
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Michael Freeman

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Embracing "Shadow IT" will help get it out of the shadows.
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Michael Freeman

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ShoreTel Sky is a leader in managed business VoIP, hosted in the cloud. Our customers love us for our reliability, quality and excellent customer service.
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Michael Freeman

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Good start. How about doing this for organic search too!!!
Many advertisers with paid search campaigns advertise on queries mentioning their brand (e.g., “Motorola smartphone” for Motorola) and also on generic searches (e.g., “smartphone reviews”). Because the performance metrics for ads shown against brand and generic queries can be vastly different, ...
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Great writeup against the innovator's dilemma.
Clayton Christensen’s theory of “disruptive innovation” is founded on anxiety, fear, and shaky evidence.
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Work
Occupation
I find growth for companies
Skills
Inbound marketing, SEO, CPC, Analytics, Sales & Marketing alignment, UX and conversion optimization, data analysis
Employment
  • Highfive, Inc.
    Head of Growth & Demand Generation, 2014 - present
  • ShoreTel
    Head of Demand Generation, 2012 - 2014
  • Mecalux Logismarket
    2007 - 2012
  • Disney
    2000 - 2004
  • Teleflora
    2004 - 2006
  • eHobbies.com
  • Maersk Logistics
Basic Information
Gender
Male
Michael Freeman's +1's are the things they like, agree with, or want to recommend.
A4C.com: Online Shopping for New & Refurbished Electronics, Cellular...
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A4C.com offers Free Shipping on its wide selection of Electronics, Cellphone accessories, including, Tablets, Bluetooth headsets, Cellphone

Be Smart about Your Content - Top 5 Mistakes Companies Make | LinkedIn
www.linkedin.com

If you have a business website, you need content. As a writer with nearly 20 years under my belt, I see companies struggle with what to put

Jill Lepore: What the Theory of “Disruptive Innovation” Gets Wrong
www.newyorker.com

Clayton Christensen’s theory of “disruptive innovation” is founded on anxiety, fear, and shaky evidence.

An 8-Step Plan for Migrating to a New Marketing Automation Program
blog.hubspot.com

Nobody likes software migration projects. But with the right planning, you can get to the promised land without doing too much damage to you

Don't Let Uninspired Compromise Ruin Your Homepage
blog.hubspot.com

Learn how to keep your homepage focused and measurable by fighting against uninspired compromise.

7 Reasons Most Enterprise Websites Fall Short
blog.hubspot.com

Learn the components of great enterprise websites through one company's example.

ShoreTel Moves From Marketing Automation to Inbound Marketing with HubSpot
www.hubspot.com

The Demand Generation team at ShoreTel believed in inbound marketing, but didn’t have the right toolset to implement it. When the opportunit

How We Reached New Audience With a Related Articles Campaign
www.zemanta.com

Learn how ShoreTel Sky reached new readers and increased the volume of domains referring traffic to their site by 30%.

Better Inbound Marketing Analytics - My Presentation from INBOUND 2013
spanishgringo.blogspot.com

I had a lot of fun presenting at inbound 2013. I think it went over well and the crowd enjoyed it. My hope is that my talk could resonate wi

Enabling Partners for Online Marketing Success | Conductor Blog
www.conductor.com

Help me, help you, help me. Get some great tips on enabling your partners for online marketing success from Michael Freeman of Shoretel.

3 Mistakes That Can Defeat the Purpose of Weekly Reporting via @15Five
blog.15five.com

Whoops. Most of us remember hearing or reading about President Kennedy's address to Congress in 1962 where he said, “I believe that this nat

15Five | The Modern Company Profile
shoretel.infl.tv

15Five is based on a marvelously simple idea. Have each employee spend 15 minutes a week writing a report that takes their manager no more t

Spy Games in the Enterprise: The Business Value of Telephony Metadata | ...
siliconangle.com

Ever since The Guardian first published its explosive report on the wide-ranging access that the NSA has been given to Verizon's call record

The One Word That Can Catapult Your Career
www.linkedin.com

Do your colleagues have a choice word for you? If not, here's why you want them to…Sometimes one word can make all the difference.I was at a

Advanced Segment Data Not Matching Goal Data in Experiments - Google Pro...
productforums.google.com

Advanced Segment Data Not Matching Goal Data in Experiments, spanishgringo, 7/3/13 5:34 PM, I am running an Content Experiment using relativ

13 Simple Tips for Improving Your Web Design
www.cio.com

How your website is laid out, what colors, fonts and images you use (or don't use) can mean the difference between success (low bounce and e

Is Bring Your Own Device (BYOD) Really Good For Workers?
readwrite.com

The conventional wisdom holds that BYOD is good for workers and problematic for companies. But do workers really know what Bring Your Own De