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Michael Cunningham
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Whisky is my spirit animal.
Whisky is my spirit animal.

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Ever wonder what's on the minds of the most influential CMOs in the world? The Fourth Annual Forbes/ScribbleLive CMO Influence Study has a list of top 10 trends these marketing executives are talking about. Are you?
#marketing   #cmo  

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Digital marketing offers many advantages. However, many digital marketing campaigns lack the empathy and a human connection that should be at the center of a truly good marketing initiative. Are your digital marketing campaigns making a human connection?

#digitalmarketing #contentmarketing  

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Confidence is a state of mind. If confidence is lost, it can be hard to overcome. These tips can help you refocus on what’s important, as well as renew the sense of self-worth that is so vital to your role as a marketing manager.

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If you’re not in the market for a full-scale digital asset management application, then consider adding one or more of these file sharing apps to your marketing technology stack.

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If you’re in marketing, you will at some point find yourself in need of a designer. But which role is right for your department: graphic designer or UX/UI designer? Is it possible to hire one applicant that will fill all of these roles? Possible, yes, though not necessarily desirable.
#marketing #graphicdesigner #uxdesign  

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If you're going to shell out big bucks to exhibit at a marketing conference, engagement should be your number one priority. So, rather than thinking about how to get the best ROI from a tradeshow, think in terms of generating ROE: Return on Engagement.

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Phil Knight is stepping down at Nike, leaving behind an enduring business and marketing legacy. So I asked my coworkers to share some of their favorite Nike marketing campaigns. What are some of yours?

#contentmarketing #advertising  

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The business of getting testimonials has more depth to it than just asking clients for their positive feedback. If you want to secure top-notch testimonials, you need a strategy. Here are some tips.
#contentmarketing  
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