If you're going to shell out big bucks to exhibit at a marketing conference, engagement should be your number one priority. So, rather than thinking about how to get the best ROI from a tradeshow, think in terms of generating ROE: Return on Engagement.
The business of getting testimonials has more depth to it than just asking clients for their positive feedback. If you want to secure top-notch testimonials, you need a strategy. Here are some tips.
Confidence is a state of mind. If confidence is lost, it can be hard to overcome. These tips can help you refocus on what’s important, as well as renew the sense of self-worth that is so vital to your role as a marketing manager.
#marketing #graphicdesigner #uxdesign
- Indiana UniversityEnglish, 1986 - 1990
- ProofHQContent Marketing Manager, 2014 - 2016
- RealPageSocial Media Manager, 2000 - 2014
- Property Management InsiderManaging Editor, 2010 - 2014
- First Advantage2016 - present
What the Most Influential CMOs Are Talking About. Are You?
So what are the most influential CMOs talking about? Here are the ten most recurrent themes, why they’re so important, and how they may be r
Effective Digital Marketing Starts with a Human Connection - ProofHQ
Digital marketing often leads to less emotional marketing approaches. Taking the time to empathize with your customer can lead to more succe
Don’t Let Information Silos Kill Your Marketing Team - ProofHQ
Information silos can break down communication and kill your marketing team. Here’s a closer look at how they form and how to stop them.
5 Tips for Becoming a More Confident and Effective Marketing Manager - P...
In marketing, it can be easy to lose confidence. These tips can help marketing managers renew their self-confidence and pass it along to the
The Top File Sharing Apps for Marketing Teams - ProofHQ
These file sharing apps help marketing teams access and share important photos, videos, and documents while improving collaboration and effi
Which Designer Do You Need? Graphic Designer or UX/UI Designer? - ProofHQ
Should a marketing manager hire a graphic designer or UX/UI designer? We discuss the differences between the two and which is right for your
Creative Ways to Improve Attendee Engagement at Marketing Conferences - ...
When exhibiting at marketing conferences, engagement should be your number one priority. Here are 6 creative examples for improving engageme
To Phil Knight, Love Marketing. Our Favorite Nike Marketing Campaigns - ...
Phil Knight is stepping down at Nike, leaving behind an enduring business and marketing legacy. ProofHQ looks back at our favorite Nike mark
How to Craft Engaging Customer Testimonials - ProofHQ
Customer testimonials are about more than just happy clients; they're about trust. Here are some tips for making sure you do them right.
Why You Should Staff Your Marketing Department with Internal Hires - Pro...
Staffing your marketing department with internal hires eliminates a lengthy learning curve that comes with new employees and protects workpl
The Top 10 Traits of a Successful Marketing Agency - ProofHQ
Organizations have choices when it comes to finding a marketing agency to represent and build their brand. Will your agency stand out from t
5 Questions Every Marketing Manager Should Ask New Hires - ProofHQ
Here’s a list of questions to ask about new hires to ensure that you’re building an effective and productive marketing team.
Best Practices and Tools for Creating Website Hero Images - ProofHQ
Learn more about the latest trend of website hero images and the tools that will allow you to easily integrate this into your own site or bl
How to Get the Most Value from Attending Marketing Conferences - ProofHQ
Marketing conferences are often part zoo and part intellectual playground. Here are some tips that can help you make the most of your next e
6 Marketing Operations Skills Every Successful Marketing Manager Should ...
While there are many skills of value, here are 6 key marketing operation skills that you must have to be a successful marketing manager.
Take the Content, Complexities, and Compliance Marketing Survey - ProofHQ
ProofHQ is developing insights into how marketing departments balance the 3 C’s: Content, Complexities, and Compliance. Take our marketing s
6 Words Every Marketer Should Eliminate from their Vocabulary - ProofHQ
Find out which words are notoriously overused by marketers, and what it says about them.
Must-Attend Marketing Conferences for the Second Half of 2015 - ProofHQ
The biggest and the best content, marketing, and agency conferences coming up in Q3 and Q4.
How Review and Approval Affect the Entire Creative Process - ProofHQ
From the formation of an idea, through the creative concept, and into production, review and approval lives in all stages of the creative pr
Marketing Odd Couples that Make Perfect Bedfellows - ProofHQ
Today's marketing teams know how to blend seemingly different marketing ideologies into best practices and turn oil and water into Yin and Y