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Michael Brito
Attended Saint Mary's College
Lives in Santa Clara
8,362 followers|108,550 views
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Michael Brito

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It was just a matter of time before millennials entered the workforce, got promoted up the ranks and are now becoming influential in the B2B marketing space. 
It was just a matter of time before millennials entered the workforce, got promoted up the ranks and are now becoming influential in the B2B marketing
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the 5th Annual PreCommerce Summit #SXW2O  
In case you weren't able to livestream our 5th Annual PreCommerce Summit here in Austin, here is a quick summary of one of the sessions. First off was Chuck
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Michael Brito

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Brands are built by having good products. They are built when they go above and beyond when solving customer problems. They are built by passionate customers that share an emotional connection and then tell others about their experiences.
There's still a lot to learn. If you disagree, I'll gladly set up some time for you to talk with a few of our data scientists and analysts here at WCG for a classroom session. We have just scratched the surface when it comes to social data and there is still lots of innovation happening today. Below is an excerpt of my contribution (slightly modified) to a new book by Dan Newman and Hessie Jones titled, Evolve: Marketing (^as we know it) is Doome...
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Michael Brito

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My take on this is straightforward. Don’t panic. Just because your CEO isn’t using social media isn’t necessarily a bad thing. Some people just aren’t built to use social media. And, your company won’t go out of business, lose market share or layoff half of their workforce because of it. I would be more worried if your CEO wasn’t making the right investments (financial and time) into social - internally to engage employees and drive collaboration and externally to engage with customers and other stakeholders. 
According to new research from Domo and CEO.com (Slideshare below) more business leaders than ever before are jumping into social media but they aren’t necessarily using the tools to engage. Even though CEOs are getting the big picture when it comes to social media, proficiency in using the tools and building momentum takes time. Below are some highlights of the study: 68% of Fortune 500 CEOs have no social media presence at all. Of those who do,...
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According to a not-so-new report (about 4 months old) by Kentico, 74% of people trust branded content so long as it educates them about a specific topic. It’s common sense for the most part, I hope.

However, that trust can easily be lost when brands attempt to sneak in a product or marketing pitch at the end of a blog post or newsletter, bringing down that content’s credibility by 29%. Other marketing offenses that tend to piss of customers include content or a claim that:
According to a not-so-new report (about 4 months old) by Kentico, 74% of people trust branded content so long as it educates them about a specific topic. It’s common sense for the most part, I hope.
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Michael Brito

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At WCG, we have created a model that we call Content as a Service (CaaS).  The model – grounded in analytics – addresses and solves for both the external and internal challenges. The model is broken down by four separate (yet related) work streams and supported by an operational framework that’s meant to facilitate integration at key organizational and content touch points. 
There are several external factors that make it difficult for brands to reach their targeted audiences online. Internally, it doesn’t get any better.
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Michael Brito

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On November 1st, I will celebrate my one-year anniversary at WCG.  To say that I have learned a lot over the last 12 months would be an understatement.  I have grown tremendously in understanding the value of analytics and how data-driven insights can turn into world-class digital marketing programs.  The team and talent that surround me is unexplainable and I am very fortunate to work at a firm that places a high value on culture, collaboration and intelligence.
On November 1st, I will celebrate my one-year anniversary at WCG.  To say that I have learned a lot over the last 12 months would be an understatement.  I
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Michael Brito

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Content is used to reach audiences online in order to change specific behaviors. It’s the gateway into the social ecosystem. We use content to tell stories, ask questions, provide answers and even ask customers to buy our products.

But the reality is that many of us today still struggle even with the basics and its because we don't make content and storytelling a strategic pillar of our business. The external landscape is changing and there is more noise in the market place than ever. And it's only going to get worse.
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Content as a Service - Whitepaper #CaaS  An analytics-driven approach to brand storytelling.
An Analytics-Driven Approach to Becoming an Effective Brand Publisher - Content as a Service (Caa
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Michael Brito

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At WCG, we have created a model that we call Content as a Service (CaaS). The model – grounded in analytics – addresses and solves for both the external and internal challenges. The model is broken down by four separate (yet related) work streams and supported by an operational framework that’s meant to facilitate integration at key organizational and content touch points.
There are several external factors that make it difficult for brands to reach their targeted audiences online. Internally, it doesn’t get any better. Operational, financial and general marketing
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In his circles
1,601 people
Have him in circles
8,362 people
Jeroen Beekman's profile photo
Kennedy Hodges LLP's profile photo
Brett Bumeter's profile photo
M cherubic's profile photo
Moshe Kantor's profile photo
Niels Vium's profile photo
Roman Ambrosy's profile photo
Michael Bathurst's profile photo
Jim Scheinman's profile photo
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Occupation
Social Media, Community Building, Content Strategy
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Currently
Santa Clara
Previously
San Jose
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Tagline
@britopian on Twitter
Introduction

Michael Brito is a senior vice president of social business planning at Edelman Digital and leads the digital team in Silicon Valley.

Education
  • Saint Mary's College
  • Golden Gate University
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Gender
Male
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Married