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Michael Brito
Attended Saint Mary's College
Lives in Santa Clara
7,831 followers|41,389 views
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Michael Brito

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Data from the Boston Consulting Group tell us that that when it comes to trust and credibility, “people they know”, “consumer opinions online” and “colleagues and friends” rank the highest when seeking information about a company or product. This is a major opportunity for brands today.
Last week I wrote about the importance for brands to have a very simple and memorable message and how they must learn to master the art of short-form storytelling.Technology today enables it; and
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As Employee Advocacy grows into a new mega-trend for brands, business leaders across industries want to know how it will create value and how to best execute within their brand, while ensuring ROI and compliance. To help today’s marketers navigate the complexity of building, scaling and driving performance through Employee Advocacy programs, Chris Boudreaux and Susan Emerick created the 2014 Employee Advocacy Summit, in collaboration with Social Media Today and Denise Holt, CEO and Founder, Social Intel, In
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Michael Brito

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Following the announcement by Upworthy of a shift in metrics to measure time and attention on its site, I received a tweet from a client asking whether it might make sense to apply the same model to the corporate website he’s responsible for.
Driving traffic to your site and earning your audience’s attention can be two very different things, yet they’re often confused and seen as one and the same
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This is a list of the most traffic-jammed cities in the US, according to traffic information and driver services provider INRIX. After reading the article about these cities, naturally, we started wondering if social conversations followed similar trends.
As social media measurement becomes more integrated across marketing channels, social media managers are often asked to tie social data back to overarching business goals, themes, and trends in the market. This can sometimes take an extra level of analysis.
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Had no doubt #Seattle would be on the list. Will keep the traffic to live in such a beautiful place.
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Just this morning, the Community Roundtable released the 2014 State of Community Management Report. The report is in its 5th year and it continues to prove the strategic value of community management for both large and small business. Here is a quick recap of the last 5 reports in case you are interested. I highly recommend you give each one a read as it provides context to this year’s report.
Just this morning, the Community Roundtable released the 2014 State of Community Management Report. The report is in its 5th year and it continues to prove the strategic value of community management
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Michael Brito

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A new research study by SDL digs deep into the behaviors of millennials and how they interact with brands, media and content. The study sampled more than 300 millennials in the U.S. (ages 18-36), all college educated and employed full-time. The study itself builds on the SDL’s recent Privacy Study that found 79 percent of customers are willing to provide personal information to a brand they trust. Here are some highlights that you may find interesting, all which would be suitable bullet points for your next presentation: - See more at: http://blog.wcgworld.com/2014/04/what-we-all-thought-about-millennials-is-actually-true#sthash.95YBuDhi.dpuf
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We are inundated daily with media, social connections, status and relationship updates, event invites, tweets, retweets, mentions, direct messages, +1’s, likes, loves, texts, emails, alerts and all that time we spend checking to see "Who's Viewed Your LinkedIn Profile."

It's kind of insane if you think about how many times we tap on the screen of our mobile device, click on a link, type in a URL or compose a tweet (heck, I still can't believe I have tweeted over 48K times.)
I used to read this book to both of my girls when they were little. Even thinking about it today, I get emotional. Maybe it's because they are both growing way too fast.What I remember the most about
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Michael Brito

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In case you missed the news, LinkedIn is now opening up their publishing platform to the entire network. What used to be an exclusive program called “LInkedIn Influencers” with notable folks like President Obama, Richard Branson, Jack Welch, Guy Kawasaki and many others will now be available to everyone. Over the next few months, they will slowly be adding users with a LinkedIn profile to blog within the platform. 
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Michael Brito

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Every brand, well most of them, desperately want to understand millennials – their online behavior, where they spend their time, what they care about, how they work, purchase patterns, etc. And the reason is pretty simple. There are over 80 million of them roaming the Internet, which is by far the largest generation to date.
Every brand, well most of them, desperately want to understand millennials – their online behavior, where they spend their time, what they care about, how they work, purchase patterns, etc. And the
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Social Media, Community Building, Content Strategy
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Santa Clara
Previously
San Jose
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@britopian on Twitter
Introduction

Michael Brito is a senior vice president of social business planning at Edelman Digital and leads the digital team in Silicon Valley.

Education
  • Saint Mary's College
  • Golden Gate University
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Gender
Male
Relationship
Married