This is be the first serious challenger to the iPad in the consumer and prosumer tabloid market. The enterprise is a different story.
Amazon is the only vendor positioned to be even remotely
as compelling as Apple's store(s) with the Kindle book store, and their various other offerings.
Sure, misc. Android tablets will start to erode Apple's dominance by 2015, but it will be this device IF Amazon gets it RIGHT, right out of the gate that will give buyers the first real choice in which tablet to buy.
Rumoured price point: $250.http://www.nytimes.com/2011/09/26/technology/anticipated-amazon-tablet-to-take-aim-at-apple-ipad.html?_r=1