Press question mark to see available shortcut keys
Terms of Service
Nov 08, 2012
Do you measure dollars spent to what they earn?
Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters | B2B Marketing Insider
one plus one
Good post Michael. I think a big gap for some is step 3 on modeling the marketing mix. Important to figure this out through a strategic lens as it can inform other steps like content strategy and inbound marketing.
Nov 8, 2012