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Michael Boyer
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Life: Husband, Father, Son, Brother & Proud Rotarian ::: Work: Leader, Coach, Manager, Thinker & Creator
Life: Husband, Father, Son, Brother & Proud Rotarian ::: Work: Leader, Coach, Manager, Thinker & Creator

302 followers
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Pismo Beach, CA, July 8, 2014 — AdSmart CEO Michael Boyer has been elected President for 2014-2015 of the Pismo Beach/Five Cities Rotary Club. “I am very excited to lead this wonderful group of volunteer business leaders in our community,” says Michael…
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This excerpt was originally published in a report by Forrester, “Re-Engineer Your Business For Mobile Moments,” January 24, 2014. The Mobile Mind Shift: the expectation that customers can get what they want in their immediate context and moment of need: I…
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AdSmart provides location-based advertising for franchise companies. We provide the world’s first scalable mobile advertising platform that geo-targets your local mobile customers, catching them wherever they are and when they are ready to buy. We offer…
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This report was originally published by Nielsen Scarborough, May 17, 2014: Reaching Mobile Ad-Friendly Shoppers 13 percent of mobile Americans are “mobile ad-friendly shoppers.” But who are mobile shoppers? How can brands and companies best reach this…
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Taking Advantage of Growth in Mobile Advertising #Franchising #MobileAdvertsing

Originally published on: http://franchisingworld.com/taking-advantage-of-growth-in-local-mobile-advertising/ Mobile advertising, unlike any traditional form of advertising, allows each view and interaction to be tracked, reported and optimized at the…
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For those of you who follow the trends in Mobile Advertising ... Here are "7 Steps to Ensure Your Local Mobile Advertising Campaign is Successful" +AdSmart, Inc. 
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When I talk to Franchise or Brand executives a common question is, “If mobile banner ad conversion rates are so low, why should I buy them?”   Recently I read an article by Shuli Lowy (Marketing Director at Ping Mobile) about why click through rates (CTR)…
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Gretchen tells us about brand and Youtube. Three top things to consider: Educate, Entertainment, Inspiration. #GIFA
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