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Michael Boezi
298 followers -
Writer, Strategist, Educator.
Writer, Strategist, Educator.

298 followers
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In today's world, the selling process really is about teaching. So, have you ever thought about creating an online course? Here's my method to streamline the process of creating a structured resource that you can use for customer acquisition, customer on-boarding, or just to "productize" your knowledge and create a new revenue stream.

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Generosity works. When you serve, you earn the right to serve again. Over time, you earn enough trust to ask for the sale. This used to be hard to scale, but not anymore. It starts with a genuine desire to help, and as I've learned – what you get in return might surprise you. 

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Movies often portray success in business as a cut-throat, relentless climb to the top. Someone has to lose in order for you to win. That's just not the case anymore, if it was ever true at all. Here's what the principles of #contentmarketing taught me about today's #business world. 

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I get asked all the time, "should I be on #Instagram?" Or "should I be on #Snapchat?"

It's not a simple answer – but here's a low-risk way to "try it on" before you invest a lot of time in it. Each major #socialmedia platform, one-by-one, with reasons (yes or no) and some simple starter strategies. Only you can determine what will work for your business, but this will help you "shorten the cycle."

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The FCC is inviting public comment about Net Neutrality. They made it difficult, John Oliver made it easy: http://gofccyourself.com. Share widely, and keep crashing the servers until you get a live screen to voice your support of KEEPING Net Neutrality regulations in place.

No Net Neutrality, No Innovation. It's really that simple. Trump-appointed FCC Chair Ajit Pai is lying, and do you really trust this "Congress" after last week's middle finger to the American people? 

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Introducing a new 16-part series about counterintuitive business lessons that I've learned from my mentors and the mistakes I've made. It turns out that the same nuances that work in running a good #contentstrategy also work in running a #business as well.

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Sorry, Republicans. You can't blame this one on Trump. He doesn't understand this bill, nor does he give a shit.

This is YOUR congress, ignoring the will of the people because 1) they are owned, and 2) they are cruel.

You've got some explaining to do, because this one's on you.

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Once a #podcast reaches a certain level, it's time to at least consider getting #sponsorships. I've hesitated to this point because of the potential downsides, but now I want to ask your opinion. Please give a listen to this week's episode and help me decide the right direction for my show? Thank you! 

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Wikitribune – Evidence-based journalism from the folks who brought you Wikipedia. 

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I often produce little mini-series within my podcast and blog. This structured way of writing is not only how I prefer to work, but it's also really good for my audience too. Here's why – and some considerations for you to do this in your own content strategy too. 
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