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Michael Boezi
303 followers -
Writer, Strategist, Educator.
Writer, Strategist, Educator.

303 followers
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#Marketing often feels "icky" to small business owners, solo entrepreneurs, authors, and other creatives. When you ARE your brand, you don't want to be a self-promoter.

Marketing can be done in a much more soft-touch manner – and not only does it feel better, but in light of today's consumer behavior, it's also more effective too.
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#Pinterest is often overlooked for business purposes. That's a shame. Because Pinterest functions more like a "personal utility," there's potentially more alignment between a consumer's goals and your business solution. Wouldn't it be nice to have your message welcomed instead of avoided?

Is it time to take another look at Pinterest? Here's a quick 10-min overview in Episode 123 of Marketing Without the Marketing.

#socialmedia #smm #marketing
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What makes a great mentor, and more importantly, how do you know who will be the best mentor for you in particular? Here's a rundown of the key things to look for – and key things to avoid.
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The sooner you start interacting with and learning about your audience, the better. This starts on Day 1 of your new business – it's too important to let it wait. A side benefit is that it gives you a system and structure for creating worthwhile content to serve your audience. Here's the method I used, which got me on solid footing, early on. Hope that it helps you if you're just starting out!
Day 1 of Your New Business
Day 1 of Your New Business
controlmousemedia.com
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Facebook’s algorithm is undergoing a big change in the coming months, and it’s predicted to have a big impact on companies who rely on the platform – particularly small businesses. Why are they doing this and how these changes are going to affect YOU as a small business owner? There are 3 direct ramifications of the new algorithm change and 3 things you can do to gird against these changes.
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Your new idea will sound dissonant to the defenders of the status quo. Play it ‘til it’s the tune in everyone’s head. #nowplaying on @anchor: https://anchor.fm/mboezi/episodes/What-the-World-Doesnt-Need-e15mfg
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Starting a business? Great. We need new solutions to persistent problems. In the introduction to this 10-part series, I take you through a case example with my own #smallbiz - all the major strategies, and the hazards to avoid.
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Yes, #contentmarketing is a huge need – and people need help doing it right. I think we're moving out of "late majority" stage into the "laggards" now, to crib from Geoffrey Moore's Crossing the Chasm.
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There's so much to learn when you are starting a business, and the challenges that you will face are as unique as your own fingerprints. It will be up to you to chart your own path, but it helps to have a map. That's why I created this 10-part series, taking you through my process as I built my own #smallbusiness – the common misconceptions to avoid, the many mistakes and failures, and of course the successes too!
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I helped write and edit this piece in TIME magazine – I hope that these remarkably strong and smart Parkland kids truly are a turning point in U.S. history.
http://time.com/5177300/school-shooting-survivor-parkland-hope/
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