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Michael Bird
1,389 followers -
Working with professionals to create online profit making strategies for their businesses.
Working with professionals to create online profit making strategies for their businesses.

1,389 followers
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Old vs New SEO Best Practices from Standing Dog Interactive Learn more about Search Engine Optimization at.. www.letsgetoptimized.com

#seo   #smm   #socialmediamarketing  
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It's All Social Now

Here is a good read by +Mark Traphagen 

What you do offline can positively effect your online and social media success.

In my social media classes, I call it convergence.  It is not only about your online social media activity.  For personal branding, social media complements and should never replace your physical networking.

Mark gives some good examples for connecting offline with online personal branding.  I like the idea to include your Twitter and/or Google+ ID on each slide of a presentation.

More suggestions at: https://www.linkedin.com/today/post/article/20140813174834-13325642-it-s-all-social-now-how-non-sm-events-affect-social-media

How do you connect your offline networking with your online social networking?

#socialnetworking   #physicalnetworking   #socialmedia  

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Beginning a couple of months ago, some companies’ managed business pages began to see a noticeable fall-off in activity. Their posts were reaching a much smaller number of fans than usual. After several weeks of tracking this trend, several companies asked Facebook if this was something on their end or had Facebook changed its algorithm. Facebook did not answer clearly for quite some time.

http://socialgarden.com.au/social-media-marketing/facebook-killing-managed-business-page/

#socialmediamarketing   #facebook   #business   #digitalmarketing   #socialmedia  

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Is it time for your brand to get a makeover?

Here are 5 ways to give your brand a new story! 

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3 Easy Ways to Get More Email Subscribers #LiveYourPassion

As a passion-driven solopreneur, I’m sure you have big dreams for your business. That’s why you have to make sure your priorities are straight – and that growing your email list is right at the top. So why should you focus on getting email subscribers?…

www.kamilagornia.com/3-easy-ways-get-more-subscribers/

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The Basics We Forget in Marketing

Great summary and walk-through from +Michael Bird on how you should embrace direct response marketing. A lot of great little nuggets in here on what we should focus on and take a look at each time we think about putting together a marketing plan or engage in any kind of marketing thought.

One to bookmark for the basics! 

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Developing new and exciting article topics, titles and inspiring headlines can be challenging for content marketers due to the overwhelming amount of existing online content.

To help content producers and bloggers create lists of article topics and create great headlines when they face writer’s block, I’ve listed five topic creation techniques you can use to make sure you never run out ideas for blog topics. - +Jeff Bullas 

http://www.jeffbullas.com/2014/08/04/never-run-out-of-ideas-for-blog-topics-5-simple-tips-that-work/

#blogging   #digitalmarketing   #blogideas   #contentmarketing  

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Google's Panda, Penguin and Hummingbird search algorithms affect around 90% of online searches, according to Search Engine Watch. These algorithms strip out "bad searches" – sites stuffed with keywords, duplicated content and manipulated hyperlinks – and rightly so; the onus for higher search rankings has consequently been placed on the quality, originality and relevance of online content.

http://www.theguardian.com/media/2014/jul/28/google-seo-social-media-search-marketing-panda-penguin-hummingbird

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There is a compelling case, comprehensively researched over this last decade or so, for pro-actively working on the employee engagement levels of your employees, but, aside from that, it just makes plain common sense and/or good business sense as, the level of engaged employees has a direct impact on many of the key business measures in an organisation.

http://collegeforadultlearning.com.au/productivity-people-series-employee-engagement-simply-good-business-sense/

#employeeengagement #productivity #productivitythroughpeople #hrmanagement #humanresourcemanagement #smallbusinesstips  

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These ‘hard’ assets, don’t of themselves, execute strategy, make sales and so on. It takes people to do that. People are the ‘soft’ assets organisations purchase in order to execute strategy. Mismanagement of these ‘soft’ assets can have very hard consequences just as there are big payoffs in managing people well.

http://collegeforadultlearning.com.au/productivity-people-series-soft-assets-hard-profit-consequences/

#productivity #profitability #hr #hrmanagement #humanresourcemanagement #management  
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