Spring is here, and it’s a great time to set your sights on creating new marketing goals and ensuring your campaigns are set up for success. You now have access to new and improved reporting tools
that will help you identify opportunities in your account, track the right metrics, and find deeper insights that may help you improve performance.
Read on to find out how you can put these tools to work in your campaigns this year.
+Campaign details reports
provide a faster, easier way to see which features and settings are enabled in each of your campaigns. They’re available at the account or MCC level.
let you create and view segmented columns for the metrics you care about most in your account. Learn more: http://goo.gl/hBGCas
+Top Movers Report
improvements help you identify important performance changes in your campaigns and ad groups so you can take action to optimize your account. Learn more: http://goo.gl/aozA95
To learn about these and other reporting tools designed to help you monitor and measure the success of your campaigns at scale, check out our blog: http://goo.gl/UNFnkj
or the AdWords Help Center: http://goo.gl/xOOfEq
. #updates #reporting