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Michael Barrett
Works at American Expat in France
Lives in Chicago, Illinois
176 followers|15,654 views
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Michael Barrett

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For this week's Expat Chat topic we turned to the World Forum on the InterNations website for guidance and we found a thread running since 2012!

The topic? Your Top 5 Tips for an #Expat.

So, what wisdom can you offer?
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Michael Barrett

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Most memorable experience of my career
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#HouseofWhatever   #BudLight  +Bud Light  Recap of our epic weekend! #Mosaic  
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+Bud Light House of Whatever review. It was an awesome project to work on! 
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Michael Barrett

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Epic masterpiece. 
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#Paris   #France   #NYTimes   #tourism   #culture   #travel  I've definitely witnessed up close and on everyday basis the melting pot of France. It's a multicultural country with rich histories intertwined, albeit a bit differently from the US.
Paris is not just Paris. It’s a window onto Dakar or Mecca, Mumbai or Moscow.
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+Google+ The importance of having your website #mobileoptimized  will now impact your #SEO . 
Big changes to Google's search algorithms are coming: beginning April 21, the company will increase the ranking of sites that are mobile-friendly and surface app results much higher. The ...
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Michael Barrett

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Very sad to announce the passing of Father Hesburgh. What a legend. Many fond memories with him at Notre Dame. RIP.
http://hesburgh.nd.edu
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Michael Barrett

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Michael Barrett

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Lenny Kravitz will join Katy Perry as "special guest" when the 'Prism' singer takes the stage at the Super Bowl XLIX halftime show on February 1st.
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IT WAS the sort of attack the French government has dreaded for months. Only in December Manuel Valls, the prime minister, declared that France had “never faced a...
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People
Have him in circles
176 people
Frank Goss's profile photo
Nancee Martin's profile photo
Jonathan Broutin's profile photo
Aurelio Tobias's profile photo
Aurélie BRUNELLI's profile photo
Brendan Martin's profile photo
agathe vdh's profile photo
Matthew Marsh's profile photo
Wissam Kahi's profile photo
Work
Occupation
Marketing & Advertising, Intercultural Communications, France Expert
Skills
social media, marketing, French, advertising, digital media, teaching, Arabic, experiential marketing, event management, management consulting, data & analytics, translation
Employment
  • American Expat in France
    Founder & Manager, 2009 - present
    I created this website to help fellow expats and those interested in France with advice, links and news about life in France as an expat. It has an important following and receives thousands of visits per month via social media and organic traffic. I'm currently in the midst of revamping it. http://www.americanexpatinfrance.com
  • 4i, Inc.
    Marketing Manager, 2015 - present
    Directing the marketing at boutique management consulting firm with specialty in strategic growth forecasting and analytics for Fortune 500 companies.
  • Seagull Institute
    Guest Lecturer on Advertising and Intercultural Management, 2013 - 2015
    Professeur Différences Culturelles I've guest lectured a seminar of 30 French exchange university students on Franco-American cultural differences and their implications on advertising and on doing international business.
  • Leo Burnett Worldwide
    Senior Digital Account Executive, 2012 - 2014
    Global Samsung Electronics Account
  • New BBDO France
    Global Account Executive, 2010 - 2012
    BBDO Paris. FedEx, Wrigley, SC Johnson, Atos, La Poste, Nissan, Volvo.
  • AmCham France
    Marketing & Communications Manager, 2009 - 2010
    Lyon and Grenoble, France
  • CIDEM
    Marketing & Communications Manager, 2008 - 2009
    Grenoble, France
  • Mosaic
    Account Manager (freelance), 2014 - 2015
    Bud Light Super Bowl "House of Whatever" for Anheuser-Busch InBev
Basic Information
Gender
Male
Story
Tagline
MSc, Global Marketer, Writer, Founder of American Expat in France
Introduction

Michael Barrett is a bilingual and creatively driven advertising and marketing leader with 7+ years' experience, including more than 5 years in France (grad school and work). He’s worked on a broad range of global marketing campaigns (B2C and B2B), across ATL and BTL (TV, digital & social, OOH, print, radio and experiential marketing). Through his brand work, a common thread has been music production and connecting brands with bands. Michael is a musician himself.


He has collaborated with clients in Alcohol & Spirits, CPG, Consumer Electronics, Logistics, B2B IT, Healthcare, Airline, Hotels, Automotive and Government clients while working at agencies including Leo Burnett (Publicis), New BBDO (Omnicom) and Mosaic. Well versed in digital & social strategy, production, creative development, analytics, account management and new business pitches, Michael has worked with brands including Bud Light (AB InBev), Samsung, SC Johnson, FedEx, Wrigley (Mars), Veolia, Nissan, Atos, Monster, Volvo, Aer Lingus & Hyatt. He has partnered with Google, Facebook, Twitter, Pinterest, LinkedIn, Starcom, OMD, Maxus, Ipsos and a variety of SMMS platforms over his career.


A trained lecturer, he has extensive teaching experience both in ESL education in global markets as well as Intercultural Management & Advertising. He is also an active entrepreneur, founding and managing the site American Expat in France while writing for several online publications on French, global affairs and advertising. Passionate about the city of Lyon, France, he is an official “Ambassadeur ONLYLYON” and promotes the city abroad. An active alumni of Notre Dame, he is former Co-President of the Notre Dame Alumni Club of France. 


He is open to collaborations and challenging new career opportunities in Consulting, Marketing, Business Sales, Communications, Advertising, Digital Media  & Public Relations.


French profiles:

http://www.doyoubuzz.com/michael-barrett 

http://www.viadeo.com/fr/profile/michael.barrett2

Bragging rights
Have performed on stage with Better Than Ezra (See videos)
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago, Illinois
Previously
Denver, Colorado - Clifton, Virginia - Notre Dame, Indiana - Angers, France - Lyon, France - Grenoble, France - Dolomieu, France - Paris, France