+Craig Sullivan and I have teamed up and we're going to offer 3 exclusive CRO Website Reviews in January 2015.
We'll do in-depth, data-driven conversion research, pinpoint your conversion killers and provide you with a detailed roadmap for how to optimize your conversion rates and increase revenue via your website in 2015.
Finally here! The recording of Live Landing Page Smack Down from CTA Conf '14!!!
+Unbounce Call-To-Action Conference was one of my favorite CRO events this year. I had so much fun doing the live landing page smackdown with +Peep Laja+Oli Gardner and +Joanna Wiebe. Brutally honest, insightful and entertaining live optimization - don't miss it!!!
You've never seen landing pages critiqued like this. This was the big session, the grande finale if you will, that closed Call To Action Conference with a serious bang. There were podiums, prizes, buzzers, brutal honesty, foul language, and gallons of blood spilled.
+Aartjan van Erkel did an awesome with me this weekend at Conversion Hotel in Holland this weekend.
Aartjan is a super experienced marketer and copywriter and he asked some very, very interesting questions. If you're into conversion copywriting, check it out (it's in English even though Aartjan's blog is in Dutch):
How to Optimize Your Web Forms for Maximum Conversion. On Thursday I'll be doing a webinar for usertesting.com all about form optimization. Check it out and I guarantee you'll learn a new trick or two that you can use to optimize your own forms ;-)
Qualitative research is awesome - unfortunately it's also seriously underrated.
My most successful CRO projects and hypotheses have been based on insight from quantitative research. In this post on ConversionXL.com, a number of optimizers (including yours truly) give you the insight scoop on how to do insightful qualitative research:
I'm extremely excited about speaking at ConversionXL Live in Austin! My good friend +Peep Laja is putting together one hell of an event. If you're going to attend one CRO event in the United States in 2015 - make it this one you won't regret it!
I had a blast being on Marketing Fight Club with +John Ekman! The assignment for this episode was to write a sales pitch for the product Dropcam. Check out the show and see us go head-to-head in an all out, epic marketing battle!
John Ekman (conversionista.se) and Michael Aagaard (contentverve.com) go head-to-head in this episode to craft the best sales pitch for Dropcam.
This is the original pitch provided by Dropcam. Did the lads do a better job?
"Dropcam is the super simple way to check in on your home from a