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Michał Pękała
Works at DocPlanner.com
Attended University of Warsaw
Lives in Warsaw, Poland
79 followers|252,110 views
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Michał Pękała

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Months of link color testing → makes sense! :-)
Google says goodbye to the red filter links at the top of their search results and welcomes in the color blue.
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A good read from +Buffer​, despite some psychological mumbo jumbo
What are the most persuasive words in English? Recent research points to "Free", "Because", "You", "Instantly" and "New". And this is why.
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An honest guide to blogging and promoting your content
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3 interesting LinkedIn summaries that can inspire to update yours
A surprising number of people ignore LinkedIn's most flexible and, arguably, most useful part: the "Summary" section.
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How to Use Social Proof in Email Marketing
“Billions and billions served.” It may be the canonical example of social proof. We’ve all seen it and most of us are among the billions served. McDonald’s simple slogan connotes ubiquity and community. Some version of that line reaches 69 million customers each day. It’s wise to borrow strategies from companies like McDonald’s. After all, …
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As useless as QR-codes, but for different reasons :-)
Can you see any advantage over ordinary geo coordinates?
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Apps & blogs to improve your vocabulary - gathered by +Zapier 
Have you ever felt that high from finally employing a new, SAT-worthy word, matching it to the exact meaning you're trying to convey? It's like fitting the last piece into a jigsaw puzzle; there's something incredibly satisfying about using words effectively. Of course, vocabulary isn't just ...
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Nice list of useful business/marketing/productivity tools (mostly free)
All the free tools to start and grow your startup and business.
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Presidential campaign A/B testing in +Fortune Magazine 
http://fortune.com/2015/08/18/mindware-nisbett/
How a product manager from Google helped put the President in the White House.
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"User social proof is particularly effective when it involves storytelling.

We tend to imagine ourselves in other people’s shoes when we read or hear a story. This is why stories are so persuasive and often more trustworthy than statistics or general trends. Individual examples stick with us because we can relate to them. Although statistics can be effective, it can be tougher to really see yourself in the aggregate the way you can with a personal account."
The definitive guide to social proof. Learn the five major types and the science behind how each of these works.
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Reasonable guidelines - improving e-mail CTRs by +Kissmetrics 
A great email has more than a high open rate. It also gets readers to click on something within the email. Learn some tweaks for achieving a high email CTR.
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Great e-mail copy examples from +customerio 
A dose of emails from around the web A fun email project from Customer.io
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Work
Employment
  • DocPlanner.com
    VP Growth, 2015 - present
  • DocPlanner.com
    Product Manager, 2012 - 2014
  • Eurotours International GmbH
    Software Developer, 2010 - 2011
  • Millward Brown
    Senior Software Developer, 2009 - 2009
  • Millward Brown
    Software Developer, 2008 - 2009
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Warsaw, Poland
Previously
Kirchdorf in Tirol, Austria - Kitzbühel, Kitzbuhel, Austria - Kraków, Poland - Chasseneuil-du-Poitou, France
Story
Tagline
I multiply web users for the living
Introduction
I'm taking care of traffic building and user growth for the DocPlanner.com group → I increase the number of users and conversions.
I like to challenge the status quo and make people work together.
I come up with new ideas, optimise the essentials and automate boring tasks.

I speak fluent English, German, Polish + a little bit of French.
I worked as a software developer for 4 years, e.g. in Austria, studied in France.

I cherish black humour and commute to work by bike - both all year round. Ka-bum!
Bragging rights
ride a bicycle with -15'C temperature outside :-)
Education
  • University of Warsaw
    computer science, 2003 - 2006
  • Jagiellonian University
    computer science, 2007 - 2009
  • University of Poitiers
    computer science, 2006 - 2007
Basic Information
Gender
Male