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Mical Johnson
763 followers -
I invest in companies and people
I invest in companies and people

763 followers
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I just finished a coaching session with a client today, Dr. Phil Nikao (he said I could mention him), and I realized again the importance of clarity when it comes to knowing who your perfect client is.

I'm speaking to business owners here not my friends that work for someone else but you may find value in this anyway.

I working with Phil on a new workshop that he is creating, I can't reveal anything about it but it's going to be awesome!

As we are going through the process clearly identifying his value to the marketplace, Phil repeated an exercise I asked him to do several times because he realized, as he was doing it, that he wasn't clear enough on the outcome he is offering to those that go through his transformational workshop.

It was in that moment that I remembered why clarity was so important. It was a reminder of what I've said for years to my clients.
I was so excited by this that I made a few openings to speak with other business owners that need some additional help gaining clarity for their business.

If you would like to get on a call with me you can book your time here https://secure.scheduleonce.com/MicalJohnson

Talk soon
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#greatread anyone with a saas company should read this. +Lincoln Murphyshares some great insights on cc walls for free trials
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How many have you used?
The Thing that Embarasses Me Most About Moz

We have a core value of transparency at Moz. But, these days, one of the things that frustrates me most is how we're hiding so much of the product we've built. Based on our usage data, less than 10% of any Moz subscriber has ever seen these features even once!

Here's a list of what's in the Moz subscription:

1) Moz Analytics campaigns (http://analytics.moz.com/manage-campaigns)
2) Open Site Explorer (http://www.opensiteexplorer.org/)
3) Fresh Web Explorer (http://freshwebexplorer.moz.com/)
4) FollowerWonk (https://followerwonk.com/)
5) The Mozbar (http://moz.com/tools/seo-toolbar)
6) Keyword Difficulty (http://moz.com/researchtools/keyword-difficulty)
7) Rank Tracker (http://moz.com/researchtools/rank-tracker)
8) Crawl Test (http://pro.moz.com/tools/crawl-test)
9) On-Page Grader (http://moz.com/researchtools/on-page-grader)
10) Link Acquisition Assistant (http://moz.com/labs/link-acquisition)
11) Competitive Link Finder (http://moz.com/labs/link-finder)
12) Moz Academy (http://moz.com/academy)
13) Perks, Discounts & Deals (http://moz.com/perks)
14) Q+A (http://moz.com/community/q)

Below is a concept for extending the sidebar navigation in Moz Analytics across every feature/product/tool we have to help solve it. The idea is that you could visit Open Site Explorer, or FollowerWonk, or the Competitive Link Finder, or Moz Academy, and see the sidebar navigation on the left (similar to how Google Analytics or Google Webmaster Tools does it).

Feedback is greatly appreciated.
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I'll be speaking at Manasota SCORE's first MeetUp. Check out the details here. 
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Here's how to track your content marketing
How to Measure Content Marketing Success (Infographic)

So how do you know if you're doing it right? It starts with what you measure

Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers)

• Consideration* (longer average visit duration, social shares); and

Conversion (increased conversion rate, growth in newsletter subscriptions).

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#socialmedia   #infographic   #onlinemarketing  
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Where there's no accountability there is high failure and the team isn't committed to company. #startuplife
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Looks like great software for any #startup  

#leanstartup  
Lean Stack launches tomorrow.

New Demo video here: http://www.leanstack.com

(P.S: Pre-order bundle will be taken down soon)
Lean Stack Demo
Lean Stack Demo
fast.wistia.net
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