I'd be very surprised gobsmacked if #copywriters don't find this list of "very" alternatives a Godsend
Great tip from +Amanda Patterson
, paraphrased here:
> 'Set your auto-correct to change "very" [or "really"] to "damn" [or "something stronger"] to increase your range of vocab and make your copy
irresistible to humans and search engines, alike.'
This tip is akin to Sir Stephen King's memorable quote from On Writing: A Memoir of the Craft
> “The road to hell is paved with adverbs.”aside:
has anyone ever read any R L Stine? Shit the bed, that bloke's on his way to meet Lucifer if Sir Steve's to be believed.
If you can't stress to the reader the emphasis of your passage without using an adverb or slipping in "very/really" (listen to QVC and count how many of their items are "really nice!"
- likewise damned), you need to spend a few nights in alone with the Thesaurus and a dictionary.
On Writing is the most influential book on writing I've ever read. Full Stop.
Whether your copy is fiction (like that of most SEOs here on G+ - yee-ouch, bitch!
) or factual, the book contains amazing advice and insight from the most creative mind of the last two generations.
A list of quotes from On Writing lives here on +Goodreads
You can - and ought if you haven't, already - pick up a copy of On Writing from Amazon:
• UK: http://amzn.to/1h5bbhr
• US: http://amzn.to/1k8oOPN
full disclosure - amzn links are my associate links#copywritingtips