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Melinda Moses
Works at MSM Strategic Marketing / Spin It Up Local
Attended University of Massachusetts - Amherst
Lives in Ashland, MA
636 followers|154,793 views


You cannot overstate the importance of knowing what's driving your results. 

+Christopher Penn, since the earliest #PodCamps has blown me away with his mastery of all things (Google) analytics ... this is no exception. Check it out. And Thanks Christopher!*
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Melinda Moses

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And here is my contribution to the Heartbleed discussion
I love Lastpass. They have an awesome tool that very quickly scanned my vault and told me which sites were most vulnerable to the attack and which ones I absolutely needed to go and change passwords. 

I haven't seen a list like this posted anywhere, so if it helps you, let me know.

#heartbleedbug   #heartbleed  
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This looks good. I'm currently using 1Password which sounds very similar. 
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I know you're thinking about this. The #GoogleGlass vs. #Privacy issue. The impact on the practice of journalism in all respects is beyond huge. 

It concerns me.  

What frameworks and best practices have been adopted by you, your company, other journalists, storytellers ... virtually any content producers, curators, communicators ... to ratchet up the quality of the data (story) while protecting our rights.

+Josh Meyer (my brother) lives and breathes this stuff as ex LA Times terrorism journalist and current Medill School of Journalism professor, director of outreach and education initiatives around National Security. Josh, have you written anything about this? I'm very curious about your take and thoughts and impact on your agenda. 

I'd love to get a dialog going here about what the Google Glass impact is on the Future of Journalism ... as it relates to each of us. Please comment !!
Join Fast Company staff writer Chris Gayomali for a live Q&A with University of Southern California journalism professor Robert Hernandez and documentary director Hannah Roodman as they discuss Google Glass' potential for journalists. The chat will take place on Wednesday April 9 at 1PM (ET).
Melinda Moses's profile photoRon Miller's profile photo
Look, I can take a video and upload it to YouTube in seconds from my iPhone. It's a bit faster with Glass once you know what you're doing, but there are millions of Smartphones. There's only a few thousand Glass for now, and I have my doubts that it will be a mainstream gadget even when it is commercially available. I just think your concerns are really misguided.
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Pixar's perspective on a classic story structure. This is well said, by people who know their business.
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So ... what are YOU really good at?

#DoWhatYouLove #LoveWhatYouDo #ArtisanLife
Miki Eleta displays a new kinetic object in a class of its own
The artist and self-taught watchmaker Miki Eleta, who lives in Zürich, expresses his very own, unusual view of time through kinetic objects that he personally constructs from start to finish in his workshop. A member of the AHCI, Eleta now presents his latest opus, called Tres Caracoles, at Baselworld 2014. The complex clock features some of the most sought-after complications from the world of watches, an extremely precise moon phase, a day of the week and a world time indication as well as a retrograde minute. Additionally, Miki Eleta integrated a music work, which plays a unique little tune for about 20 seconds, composed by kinetic principles. Centuries pass before the same sequence is repeated. During the musical phase seven miniature dancers and four musicians give a performance. The clock relies on an Eleta’s own escapement, which has chronometric precision. 2.0, C15
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 +Henneke Duistermaat ROCKS.   She clearly articulates the content we need to know about #bloggingforbusiness (in this case) in a genuine, engaging style. Short, to the point, fun to read, and helpful. and sometimes with her own illustrations (they're great!). In a human way. Love her :). #ContentEd

Download her book even if you can't read it just yet (but do read it). And Henneke, thanks. So glad you crossed my radar. Rock on ):
Download your free copy of my new book Blog to Win Business

Would you like to write more enchanting blog posts? And win more customers with your blog?

My new book discuss all key elements of business blogging - from positioning your blog as a must-read resource to composing compelling headlines and writing inspirational final sentences.

You can get your free copy at any Amazon website -- find your relevant link here:

The free promotion finishes on Monday 3 March at 11.59pm PST (that's 7.59am GMT on Tuesday). 
Henneke Duistermaat's profile photoMelinda Moses's profile photoSam Ashdown's profile photo
Thank you so much, +Melinda Moses. And, +Sam Ashdown, I hope you'll enjoy the beach! :)
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Melinda Moses

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Thanks +Deborah Chelette-Wilson. They're great kids!
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Boston WordPress Meetup 3/14 about WordPress for Artists. Good overview, especially tips and tools, best practices. Focused primarily on Visual Art.

If you have an hour, listen to the whole thing. Recommend watching it on YouTube and setting speed to 1.5x or 2x until you get to the part that really interests you. 

What are the elements of a good website? 
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Video New from Bruce Jones Design, Release of the paperback version of How to Publish Your Book, A Beginners Guide for Print, Digital and eBook, plus a presentation on Google+,
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Great report on #Foursquare v #Yelp v #GooglePlaces from +Aaron Strout re what really matters on mobile/local search platforms. And lots of bullet points for each. Talk about #BigData  .

This type of search is constantly used, especially on the local level (your town AND your destination). Aaron breaks down who uses what, why, and related it back to your marketing strategy. Read It! TAKE ACTION!

My questions for you:

_Is YOUR business leveraging these local/mobile/social powerhouses?  Not just the apps, but the communities?

Do you know what is being said about you, your team, your business, your product?

Are you connecting and learning from your reviewers and brand evangelists for insights (what are we doing right? what can we do better? What should we never do again?)

Do you realize how massively rich this pool of primary research is and how to put it to work for you?

if you've been reading, nodding along, and answering in your head, please share those thoughts here ... examples and best practices are awesome! and oh so appreciated!
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Thank you for sharing!
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In her circles
935 people
Have her in circles
636 people
John S. Gibb's profile photo
Cynthia Whitty's profile photo
Richard Clark Jr's profile photo
John Wall's profile photo
Jordan Hayles's profile photo
Michael Walker's profile photo
Social & Strategic Marketing and Community Engagement
  • MSM Strategic Marketing / Spin It Up Local
    Social & Strategic Marketing and Community Engagement, present
    helping local businesses, artisans and independents create, execute and automate marketing and business development efforts that build leads, attract new audiences, enable more efficient selling through partners, channels & direct, and generate more business overall. HubSpot channel partner.
  • Adobe Systems, Inc.
    Prod Mktg Mgr, eSignatures
  • PenOp
    Director of Strategic Alliances
  • Keyfile Corporation
    Partner Marketing Manager
  • Prime Computer
    Mgr, Graphic Presentation
  • AIIM Int'l - NE and Seattle
  • Zoom Technologies
    Mgr, 3rd party solutions, software engineering & documentation
    when the software world was undergoing transformation from floppies to CDs, Zoom was selling modems. I worked with all major software development / bundlers to choose products Zoom would incorporate as OEM, Channel partners, in-box value-adds. Select, negotiate, co-create effective packaging and distribution/delivery.
  • Xyvision Design Systems
    Mgr, Application Support & Training
    worked with prepress and packaging solutions providers to implement, train, troubleshoot and consult on strategic implementation of XDS pre-press design and prep software. Worked with major prepress systems (Scitex) to streamline production / delivery process.
  • Ptech Business Process Design & Automation Software
    Director / VP Marketing
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Ashland, MA
Seattle (Kirkland), WA - Framingham, MA - New York - South River, NJ - Amherst, MA - Nantucket, MA
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social & strategic marketer, biz builder, huge fan of local, artisanal & handmade, creative, innovative, honest, fun, connected, foodie, jewish
  • University of Massachusetts - Amherst
    Marketing / Management, 77 - 2014
  • Massachusetts College of Art
  • Framingham South High
    73 - 77
  • Walsh Middle School
    70 - 72
  • Markham Elementary, Mt. Lebanon, PA
    65 - 69
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Melinda Moses's +1's are the things they like, agree with, or want to recommend.
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Friendly, creative, helpful staff and a storeful of great gift ideas, clothes, shoes, jewelry and more. Vintage and new ... a fun place to find that special something or just spend a few hours looking!
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