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In the next couple of years, Walmart will start selling private-label products to replace every branded product they offer, a source familiar with Walmart practices told LAUNCH.

Walmart has 30+ private labels that cover essentially every category at Walmart from food to clothing to office supplies. Walmart competitor Amazon, which is apparently opening its own retail stores, also has white-label products but not nearly as many, with only three brands: AmazonBasics, Pinzon for kitchen products and Strathwood for homes.

If Amazon decides to create more private-label brands, it would have significant leverage over pricing of top brand products and pose even more of a threat to Walmart.

As Mashable reported in June, Amazon surpasses Walmart in areas like customer service ranking, acquisitions, online presence and even prices. Still...
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