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Media Two
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We don’t call shotgun. We drive.
We don’t call shotgun. We drive.

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Does anyone remember the Hi-C marketing campaign that rolled out by stating clearly on the juice container “Contains 10% real fruit juice!”?   Like many, my first reaction was wondering if that was a good thing or what was everyone else pumping into their juice?
Flash forward a few decades, and according to a recent Google study as published by Media Post, 56.1% of all banner impressions run via DoubleClick and the Google display ad network are not viewable…  Or, in Hi-C terms: “43.9% of all impressions are viewable!”

Read more: http://www.mediatwopointoh.com/is-viewability-an-issue-or-advantage

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One of the most popular questions I've been asked lately is what's the difference between RTB and Programmatic...   So we put together a cheat sheet in the automated media buying space that you can check out at http://www.mediatwopointoh.com/definitions-in-the-rtb-and-programmatic-advertising-world/ 

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All right - the stage wasn't as big, but the topic was "big data" at the Triangle Interactive Marketing Associations latest panel. Quick recap of the conversation, as well as a video that demonstrates as much as we hate "creepy" marketing, we're putting all of the information out there for everyone to see. Check it out at http://www.mediatwopointoh.com/big-data-or-big-marketing-opps/ 

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Digital Media Strategies, specifically Programmatic Media Buying was the top we spoke about at this years Internet Summit.  Packed house (pictured below) - but a lot of fun.  A full recap of our speech can be found at http://www.mediatwopointoh.com/digital-media-strategy-programmatic-media-buying/ 
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For Interactive Media Planners and Buyers (or anyone running ads in the space, which is - oh - everyone) - there's an interesting read on the viewability of banner ads - and the perception that agencies don't care because it's already priced out.  

I'd argue that if an agency doesn't care, it's because it's taking credit for a view-through conversion that might not actually exist, or it doesn't quite understand the full picture.  By reducing waste, you are also reducing time spent in optimization as well as hard costs of ad serving (ad serving companies like DoubleClick, Atlas, MOJO etc make their money by charging a CPM for impressions served).  So even if publishers increase their CPM's to account for the reduced inventory, our costs should still come down by not having to pay as much for ad serving and the operations and optimization that goes into them.

No, the technology isn't standardized by the IAB yet, but why not start pushing for it - or at least understanding how much is wasted now?  You already have places like Google putting "Skip Ad" buttons on their Youtube commercials in an effort to provide guaranteed ad views - so rather than fight the way the industry is moving, why not focus on advancing it?

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Before the holidays, Search Engine Watch released the value of SEO for companies on Google - more specifically, the value of being on page 1.  The article can be found at http://searchenginewatch.com/article/2276184/No.-1-Position-in-Google-Gets-33-of-Search-Traffic-Study   - but this image from Chitika (whom the article quotes for their study numbers) is pretty telling that if you're not on page 1, you're pretty much not getting the eyeballs.   As I'm personally pretty impatient when it comes to searching - this number is very believable to me - however, the significance of saying it is only relevant to SEO to me is a bit lost in translation.  True - it would be great to organically rank that high, but rather than spending 40 hours a week writing content, linking, optimizing, etc - I for one still am a fan of running creative Google AdWords (paid ads) on the targeted terms.  A while back we wrote a post about the correlation between Paid and Organic (http://www.mediatwopointoh.com/the-affect-of-google-adwords-on-your-seo-efforts/) - but even if there weren't a correlation - I'd still tend to think that I could garner the traffic I'm after quicker and more effectively via paid AdWords.
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New shot from inside our offices...
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Media Two Offices - 111 E. Hargett Street, Raleign NC (3 photos)
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Media Two Offices - 111 E. Hargett Street, Raleign NC (7 photos)
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Media Two is looking for an interactive media designer - if you are interested in the details, please take a look at http://www.mediatwopointoh.com/career-opp-interactive-media-designer/ and pass it along!
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