Before the holidays, Search Engine Watch released the value of SEO for companies on Google - more specifically, the value of being on page 1. The article can be found at http://searchenginewatch.com/article/2276184/No.-1-Position-in-Google-Gets-33-of-Search-Traffic-Study
- but this image from Chitika (whom the article quotes for their study numbers) is pretty telling that if you're not on page 1, you're pretty much not getting the eyeballs. As I'm personally pretty impatient when it comes to searching - this number is very believable to me - however, the significance of saying it is only relevant to SEO to me is a bit lost in translation. True - it would be great to organically rank that high, but rather than spending 40 hours a week writing content, linking, optimizing, etc - I for one still am a fan of running creative Google AdWords (paid ads) on the targeted terms. A while back we wrote a post about the correlation between Paid and Organic (http://www.mediatwopointoh.com/the-affect-of-google-adwords-on-your-seo-efforts/
) - but even if there weren't a correlation - I'd still tend to think that I could garner the traffic I'm after quicker and more effectively via paid AdWords.