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Media Two

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Does anyone remember the Hi-C marketing campaign that rolled out by stating clearly on the juice container “Contains 10% real fruit juice!”?   Like many, my first reaction was wondering if that was a good thing or what was everyone else pumping into their juice?
Flash forward a few decades, and according to a recent Google study as published by Media Post, 56.1% of all banner impressions run via DoubleClick and the Google display ad network are not viewable…  Or, in Hi-C terms: “43.9% of all impressions are viewable!”

Read more: http://www.mediatwopointoh.com/is-viewability-an-issue-or-advantage
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All right - the stage wasn't as big, but the topic was "big data" at the Triangle Interactive Marketing Associations latest panel. Quick recap of the conversation, as well as a video that demonstrates as much as we hate "creepy" marketing, we're putting all of the information out there for everyone to see. Check it out at http://www.mediatwopointoh.com/big-data-or-big-marketing-opps/ 
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For Interactive Media Planners and Buyers (or anyone running ads in the space, which is - oh - everyone) - there's an interesting read on the viewability of banner ads - and the perception that agencies don't care because it's already priced out.  

I'd argue that if an agency doesn't care, it's because it's taking credit for a view-through conversion that might not actually exist, or it doesn't quite understand the full picture.  By reducing waste, you are also reducing time spent in optimization as well as hard costs of ad serving (ad serving companies like DoubleClick, Atlas, MOJO etc make their money by charging a CPM for impressions served).  So even if publishers increase their CPM's to account for the reduced inventory, our costs should still come down by not having to pay as much for ad serving and the operations and optimization that goes into them.

No, the technology isn't standardized by the IAB yet, but why not start pushing for it - or at least understanding how much is wasted now?  You already have places like Google putting "Skip Ad" buttons on their Youtube commercials in an effort to provide guaranteed ad views - so rather than fight the way the industry is moving, why not focus on advancing it?
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Before the holidays, Search Engine Watch released the value of SEO for companies on Google - more specifically, the value of being on page 1.  The article can be found at http://searchenginewatch.com/article/2276184/No.-1-Position-in-Google-Gets-33-of-Search-Traffic-Study   - but this image from Chitika (whom the article quotes for their study numbers) is pretty telling that if you're not on page 1, you're pretty much not getting the eyeballs.   As I'm personally pretty impatient when it comes to searching - this number is very believable to me - however, the significance of saying it is only relevant to SEO to me is a bit lost in translation.  True - it would be great to organically rank that high, but rather than spending 40 hours a week writing content, linking, optimizing, etc - I for one still am a fan of running creative Google AdWords (paid ads) on the targeted terms.  A while back we wrote a post about the correlation between Paid and Organic (http://www.mediatwopointoh.com/the-affect-of-google-adwords-on-your-seo-efforts/) - but even if there weren't a correlation - I'd still tend to think that I could garner the traffic I'm after quicker and more effectively via paid AdWords.
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Media Two

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Media Two is looking for an interactive media designer - if you are interested in the details, please take a look at http://www.mediatwopointoh.com/career-opp-interactive-media-designer/ and pass it along!
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ahh, i see this is a bit dated:  darn.
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So here's a quick post as to what we've learned or struggled with to-date with the new Google+ Business Pages. Ultimately, it's a smooth interface - and once you figure it out, it's easy - but here's some of the observations we've had:

1. Doesn’t appear to have any brand protection. Multiple people can all register the same name – for example, search on “coca cola” and you’ll find a couple pages, and a number more user accounts with that name. (yes – there is a verified check mark like Twitter has, but as of now, that doesn’t deter anyone)
2. Adding friends/circles to your Pages continues to error out upon set up. You have to publish the page first, and then once people +1 you, you go back in and add them. Makes sense – but when first setting it up, was not intuitive.
3. When you login, once you flip back to your personal account – the hardest thing was trying to figure out how to log back into your company account. It’s super easy once you know – but a little instruction would have been nice. (answer – there’s a dropdown under your name on the page by your photo in the upper left – not on the navigation or google options bar like you'd expect – but on the page itself).
4. When setting up – you’re asked to categorize your business. First section is self-explanatory, but then they essentially use SRDS categories for professional services. My concern here is what are we being lumped into and how will that index.
5. Branded URL’s would be nice? Otherwise, if you want to check out Media Two – we’re at https://plus.google.com/u/1/b/101464498380457311620/101464498380457311620/about (easy enough to remember, right?)
6. Only one admin. When this was set up using our CEO's email address, that now becomes the only admin to the account. We have multiple people who would like admin access - so have to imagine it's only a matter of time.
7. Adding to the list... The video tab allows you to upload videos, but not display videos from our YouTube channel? I'd rather have the properties work together rather than create another video section.
8. (11/11 update) Google+ has taken a "modern" Twitter approach to verification. You can not apply to be a verified Google+ Page (Twitter you used to be able to apply), Google decides who needs verifying and who doesn't. If you feel other companies are duplicating or mimicking you - such as the Coca Cola example - you can apply for verification and report the "spammer". To apply - more info is available at http://www.google.com/support/plus/bin/answer.py?answer=97707 (thanks to +Ben Saitz )

Anyone else have similar experiences or wish lists?
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Media Two's profile photoYesterday ONeill's profile photoMichael Hubbard's profile photo
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I've been trying for 3 days to memorize it so I can just walk around and say "check me out at 101464498380457311620" :)
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Media Two

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One of the most popular questions I've been asked lately is what's the difference between RTB and Programmatic...   So we put together a cheat sheet in the automated media buying space that you can check out at http://www.mediatwopointoh.com/definitions-in-the-rtb-and-programmatic-advertising-world/ 
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Digital Media Strategies, specifically Programmatic Media Buying was the top we spoke about at this years Internet Summit.  Packed house (pictured below) - but a lot of fun.  A full recap of our speech can be found at http://www.mediatwopointoh.com/digital-media-strategy-programmatic-media-buying/ 
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New shot from inside our offices...
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Just posted an article that spawned out of a Twitter conversation. Anyone want to add to reasons the Web isn't being used as a branding tool, but should be?
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um cause people are using it for 'self-branding'?  
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Have them in circles
148 people
Local Marketing Voice's profile photo
Joel Reyenga's profile photo
Ornaith Killen's profile photo
Nicole Sherwood's profile photo
Ben Hollom's profile photo
Fernando Bergamaschi's profile photo
JM Lexus's profile photo
Ylenia Leaf's profile photo
Centro's profile photo
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Introduction
Media Two is a full-service media agency that works with brands to establish their best possible ROI utilizing interactive and traditional media together with award-winning design services.

Media Two began in 1998 as a digital media buying shop, and our experiences have paved the way for not just our clients, but an industry as a whole.  From Beta Testing Google’s now famous AdWords program to programmatic buying in the RTB world, Media Two has been at the forefront of the digital media evolution ensuring that our clients can focus on results rather than testing.  We’re old enough to remember when banner ads received 50% click-through-rates, and we’re experienced enough to know that CTR’s are just one of many KPI’s that can lead to a conversion.  Check out more about us at www.MediaTwo.net