So here's a quick post as to what we've learned or struggled with to-date with the new Google+ Business Pages. Ultimately, it's a smooth interface - and once you figure it out, it's easy - but here's some of the observations we've had:
1. Doesn’t appear to have any brand protection. Multiple people can all register the same name – for example, search on “coca cola” and you’ll find a couple pages, and a number more user accounts with that name. (yes – there is a verified check mark like Twitter has, but as of now, that doesn’t deter anyone)
2. Adding friends/circles to your Pages continues to error out upon set up. You have to publish the page first, and then once people +1 you, you go back in and add them. Makes sense – but when first setting it up, was not intuitive.
3. When you login, once you flip back to your personal account – the hardest thing was trying to figure out how to log back into your company account. It’s super easy once you know – but a little instruction would have been nice. (answer – there’s a dropdown under your name on the page by your photo in the upper left – not on the navigation or google options bar like you'd expect – but on the page itself).
4. When setting up – you’re asked to categorize your business. First section is self-explanatory, but then they essentially use SRDS categories for professional services. My concern here is what are we being lumped into and how will that index.
5. Branded URL’s would be nice? Otherwise, if you want to check out Media Two – we’re at https://plus.google.com/u/1/b/101464498380457311620/101464498380457311620/about
(easy enough to remember, right?)
6. Only one admin. When this was set up using our CEO's email address, that now becomes the only admin to the account. We have multiple people who would like admin access - so have to imagine it's only a matter of time.
7. Adding to the list... The video tab allows you to upload videos, but not display videos from our YouTube channel? I'd rather have the properties work together rather than create another video section.
8. (11/11 update) Google+ has taken a "modern" Twitter approach to verification. You can not apply to be a verified Google+ Page (Twitter you used to be able to apply), Google decides who needs verifying and who doesn't. If you feel other companies are duplicating or mimicking you - such as the Coca Cola example - you can apply for verification and report the "spammer". To apply - more info is available at http://www.google.com/support/plus/bin/answer.py?answer=97707
(thanks to +Ben Saitz
Anyone else have similar experiences or wish lists?