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Media Survival
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Every word matters.
Every word matters.

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Improve your writing skills at my three-day Writing Essentials workshop – it will be held in Melbourne from 11-13 July.

Find out more and register your place: https://www.eventbrite.com.au/e/writing-essentials-three-day-short-course-tickets-32878438294


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My next writing for the web workshop will be in North Sydney on 28 June. Find out more and register your place by going to my Eventbrite page: https://www.eventbrite.com.au/e/writing-for-the-web-one-day-short-course-tickets-32580314598 #writingtips #writing

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Was typography partly to blame for the Oscars mishap? I agree with this author's points – although I'd go farther and say that the copy should also have been in sentence case (and not all caps) ...

#typography #design #oscars

https://medium.com/@benjaminbannister/why-typography-matters-especially-at-the-oscars-f7b00e202f22#.989sx6amk

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I initially dismissed this book as a novelty item when I saw it in my local bookshop – but when I started reading it I realised it was a useful (albeit foul-mouthed) guide for anyone who needs to write well:
#writing #grammar #punctuation

http://mediasurvival.com/potty-mouthed-guide-using-apostrophes.html

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I was flicking through my old copy of David Ogilvy's Confessions of an Advertising Man – and couldn't help noticing that many of his headline tips from the early 60s are in line with the latest recommendations given by Google and UX specialists:  

http://mediasurvival.com/headline-writing-tips-david-ogilvy.html

#copywriting #contentmarketing

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In addition to teaching writing and editing workshops across Australia, I'll now be providing them to New Zealand organisations as well.

Find out more on my new site, Writing Courses NZ (http://www.writingcourses.co.nz).

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Learn how to make your copy sing online in my half-day writing for the web workshop. It's on Nov 29 in Melbourne:

https://www.eventbrite.com.au/e/writing-for-the-web-workshop-tickets-28274940107

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